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Sep 12, 2025
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StackAdapt destination docs edit #7889

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Fixed StackAdapt destination broken link
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Title change - to prevent confusion with StackAdapt Audiences destina…
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47 changes: 24 additions & 23 deletions src/connections/destinations/catalog/actions-stackadapt-audiences/index.md
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Original file line number Diff line number Diff line change
@@ -1,35 +1,36 @@
---
title: StackAdapt Audience Destination
title: StackAdapt Audiences Destination
hide-boilerplate: true
hide-dossier: true
beta: true
id: 66e96b9f4ee97f41caa06487
hidden: true
redirect_from: "/connections/destinations/catalog/actions-stackadapt/"
---

{% include content/plan-grid.md name="actions" %}

[StackAdapt](https://www.stackadapt.com/){:target="_blank"} is a programmatic advertising platform specializing in audience engagement. StackAdapt enables marketers to deliver high-performing advertising campaigns across channels through real-time bidding, detailed audience targeting, and data-driven insights. StackAdapt’s integration with Twilio Engage helps you sync user data to optimize targeting and improve your campaign outcomes.
[StackAdapt](https://www.stackadapt.com/){:target="_blank"} is a programmatic advertising platform specializing in audience engagement. StackAdapt lets marketers deliver high-performing advertising campaigns across channels through real-time bidding, detailed audience targeting, and data-driven insights. StackAdapt’s integration with [Engage](/docs/engage/) helps you sync user data to optimize targeting and improve your campaign outcomes.

This destination is maintained by StackAdapt. For any issues with the destination, please [submit a ticket to StackAdapt's support team](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="_blank"}.
This destination is maintained by StackAdapt. For any issues with the destination, submit a ticket to [StackAdapt's support team](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="_blank"}.

## Getting started

### Getting your StackAdapt GraphQL Token
### Getting your StackAdapt GraphQL token

If you do not have an existing StackAdapt read & write API key, [reach out to the StackAdapt team for help](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="_blank"}.
If you do not have an existing StackAdapt read & write API key, contact the [StackAdapt team](https://support.stackadapt.com/hc/en-us/requests/new?ticket_form_id=360006572593){:target="_blank"}.

### Setting up the StackAdapt Audience destination in Segment Engage
### Setting up the StackAdapt Audiences destination in Engage

1. From the Segment web app, navigate to **Connections > Catalog > Destinations**.
2. Search for and select the "StackAdapt Audience" destination.
1. In your Segment workspace, navigate to **Connections > Catalog > Destinations**.
2. Search for and select "StackAdapt Audiences".
3. Click **Add Destination**.
4. Select an existing source that is Engage Space to connect to the StackAdapt Audience destination.
5. Enter a name for your destination.
6. On the Settings screen, provide your StackAdapt GraphQL API token.
7. Toggle on the destination using the **Enable Destination** toggle.
7. Toggle on the destination using **Enable Destination**.
8. Click **Save Changes**.
9. Follow the steps in the Destinations Actions documentation to [customize mappings](/docs/connections/destinations/actions/#customize-mappings) or use the documentation to [sync an Engage Audience](#sync-an-engage-audience).
9. Follow the steps in the Destinations Actions documentation to [customize mappings](/docs/connections/destinations/actions/#customize-mappings) or [sync an Engage Audience](#sync-an-engage-audience).
10. Enable the destination and click **Save Changes**.

### Sync an Engage Audience
Expand All @@ -39,34 +40,34 @@ To sync an Engage audience with StackAdapt:
1. Each Engage audience should only contain profiles that have a valid email address. Profiles missing an email address are not valid on StackAdapt's platform.
2. Add a condition to the Engage audience to ensure the required email trait is included.
3. Open the previously created StackAdapt Audience destination.
4. On the Mappings tab, click **New Mapping** and select **Forward Audience Event**.
5. Under Define event trigger, click **Add Condition** and add this condition: Event Type is `Track` or `Identify`.
6. Under **Map fields**, select the advertiser you want to sync the audience with. You can identify a specific advertiser by finding its ID in StackAdapt.
> When you're on StackAdapt platform, navigate to `Execute` (or `Overview`), then click on `Advertiser`. Next, select an advertiser from the `Filter` section at the top. You can find the advertiser ID in the URL after `advertiser=`.
4. Create a mapping: In the mappings tab, click **New Mapping** and select **Forward Audience Event**.
5. Define the event trigger: Click **Add Condition** and add this condition: **Event Type is `Track` or `Identify`**.
6. Map fields: Select the advertiser you want to sync the audience with. You can identify a specific advertiser by finding its ID in StackAdapt.

![Image showing sample map fields](images/map-fields-example.png)
> info ""
> When you're on StackAdapt platform, navigate to **Execute** (or **Overview**), then click on **Advertiser**. Next, select an advertiser from the **Filter** section. You can find the advertiser ID in the URL after `advertiser=`.

On StackAdapt platform:
![Image showing sample map fields](images/map-fields-example.png)

To verify that your audience is syncing with StackAdapt, open StackAdapt and navigate to **Audience & Attribution** > **Customer Data** > **Profiles**. On the Profiles tab, you should be able to see a list of profiles being synced to StackAdapt platform.
To verify that your audience is syncing with StackAdapt, open StackAdapt and navigate to **Audience & Attribution > Customer Data > Profiles**. On the Profiles tab, you should be able to see a list of profiles being synced to StackAdapt platform.

> info "Syncs can take up to 4 hours"
> It can take up to 4 hours from the time you initiate a sync for profiles to show up in StackAdapt.

If you want to create a StackAdapt Audience from your Twilio Engage Audience:
If you want to create a StackAdapt audience from your Engage audience:

1. Open StackAdapt and navigate to **Audience & Attribution** > **Customer Data** > **Segments**, then click **Create Segment**.
1. Open StackAdapt and navigate to **Audience & Attribution > Customer Data > Segments**, then click **Create Segment**.
2. Choose **Segment Engage Audience ID** or **Segment Engage Audience Name** as the rule.
3. Select the value for the corresponding filter.
4. Click **Submit** to create the segment.

### Sending an Audience to StackAdapt
### Sending an audience to StackAdapt

1. In Segment, go to Engage > Audiences and select the audience to sync with StackAdapt.
2. Click **Add Destination** and select **StackAdapt Audience**.
1. In Segment, go to **Engage > Audiences** and select the audience to sync with StackAdapt.
2. Click **Add Destination** and select **StackAdapt Audiences**.
3. Toggle **Send Track** and **Send Identify** on.
4. Click **Save**.

## Data and privacy

Review [StackAdapt's Data Processing Agreement](https://www.stackadapt.com/data-processing-agreement){:target="_blank"} to learn more about StackAdapt's privacy and data terms.
Review [StackAdapt's Data Processing Agreement](https://www.stackadapt.com/data-processing-agreement){:target="_blank"} to learn more about StackAdapt's privacy and data terms.
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