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serkan-uslu/README.md

Serkan Uslu

Serkan Uslu

Lead Frontend Developer building AI-powered products.

I turn 10+ years of frontend and e-commerce experience into fast, accessible, production-ready web products.

Portfolio · LinkedIn · Writing · Email

10+ years · Lead at Inveon · AI product interfaces · Commerce at scale

Selected work

Project What it demonstrates
TalkTree Branching AI conversations, streaming state, product and interaction design
Ollama Explorer A fast, filterable directory for 214 open-source Ollama models
Fikry A bilingual 3D AI character with synchronized model and interface state
Commerce Frontend Case Studies Frontend leadership, performance, accessibility, and reusable commerce systems

What I mean by AI-powered frontend

The interface is part of the AI system. Streaming responses, uncertainty, sources, latency, branching state, failures, fallbacks, cost, and human control need product decisions - not just a chat box added after the fact.

My current work combines React and Next.js product engineering with local models, RAG, structured output, agent workflows, and generative interfaces.

Experience and research

  • Building web products professionally since 2014; Lead Frontend Developer at Inveon since 2021.
  • Worked across production commerce experiences for international and Turkish brands.
  • Co-author of “Multi-Criteria Review Scoring in E-Commerce with LLM-Based Validation,” accepted for ICHORA 2026 (official list, paper 479).
  • Based in Istanbul, Türkiye.

Principles

  • Start with the user problem and a measurable outcome.
  • Make performance and accessibility release constraints.
  • Prefer small, understandable systems over speculative architecture.
  • Keep AI behavior observable, recoverable, and under human control.

If you are hiring for a lead frontend role or building an AI-powered product, email [email protected].

Pinned Loading

  1. talktree-case-study talktree-case-study Public

    Product and frontend case study for branching AI conversation workspace TalkTree

  2. ollama-explorer ollama-explorer Public

    Find, filter and compare 200+ Ollama AI models fast. Built with Next.js 16, React 19 & TypeScript 5.

    TypeScript 2

  3. fikry-case-study fikry-case-study Public

    Product and frontend case study for the bilingual 3D AI character Fikry

  4. commerce-frontend-case-studies commerce-frontend-case-studies Public

    Frontend leadership, performance, accessibility, and reusable commerce systems