Server-side Google Tag Manager tag that sends event data from GA4/Web clients to the Meta (Facebook) Conversions API. Supports automatic GA4 event mapping, user data matching, and event deduplication. Built by Up Blue (upblue.pl).
Custom GTM Variable Template for generating unique event IDs for Meta CAPI and GA4 deduplication. Built by Up Blue (upblue.pl).
Production-grade Meta Conversions API (CAPI) integration in Python - event deduplication, GDPR hash-at-the-boundary PII handling, retries with backoff, PII-safe logging. 10 unit tests.
Laravel Meta Pixel & Facebook Conversions API package with server-side tracking, event deduplication, advanced matching, ecommerce events, and Meta CAPI integration.
Case study: server-side Meta CAPI, multi-domain pixel routing, 7-bucket lead-source classification, and marketing forensics
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