Welcome to Grapevine Adventures
Hi there. I’m Katarina Andersson, your go-to Italian wine guide.
This is where you learn about Italian native grapes, wine areas, wine, the people - the winemakers, history, culture, lifestyle, travel, and more.
Wine businesses can learn about (wine) communication, organic content strategies, content writing, and easy tips about how to write for/dialogue with your reade
My experience has helped my clients to
Get articles written about Italian wine for magazines or blogs
Set up their social media accounts for success (no longer offered as a service)
Adapt their writing for the readers/clients, use long-term organic strategies to get visibility, reach, and ultimately see their wine offers sell online and via word-of-mouth
Get tips about wine journalists/influencers to invite to events
Get my help with which wineries to choose for their wine clubs/businesses
Have their material translated from Italian to Swedish and/or English
Now is your chance to invest in your knowledge of Italian wine and wine, in general, in a fun and easygoing way. Go deeper into the wine world without feeling intimidated or scared. Wine should be fun. You and your passion for wine are worth it.
Soft Launch of Paywall in January 2025
I am just launching the Paywall now in January 2025 and will step by step structure my Substack publication better. If you believe in what I do and like my writing, feel free to support me via the monthly or yearly plan, Your support will be very much appreciated and help me to dedicate more time to my writing and wine-related content.
I haven’t figured all out yet about Substack, but I will get there step by step…
The content on my website and blog will differ from my Substack publication since the articles on my blog will still be monthly and both wine- and work-related while my monthly newsletter + shorter and longer posts, writings, and anecdotes will be published on my Substack.
About Me:
I am Swedish but have lived in Florence for over 20 years, where I have dedicated the last 15 years to sharing my passion for wine with you.
I am an ex-academic with a Ph.D. in history. Read more. Thus, my writings offer historical perspectives on wine.
I have an MA in History combined with General Literature and an MA in Italian language and literature.
My focus lies on lesser-known wine areas in Italy, native grape varieties, the culture, history, and the people making the wines. I am also interested in discussing the future of wine and wine communication. I am very in YOUR opinion on this.
I founded the WinesOfItaly LiveStream in 2015 which was a weekly show interviewing wine producers and other wine people in a cozy way. In 2020, I founded Digital Vino talking about wine communication and digital transformation.
I contribute as a freelance writer for The London Wine Competition Blog (UK), Livets Goda (Swedish Wine Magazine), Glass of Bubbly (UK), and The Vintner Project (US), among others.
I have been featured in Wine Talks by Paul Kalemkiarian, In Vino Fab podcast, Level 343 (International Marketing & Seo Company), etc.
I have been quoted by Kathleen Wilcox in Wine Searcher
"If this virus has done anything positive for smaller wineries, it's driving the message home that flexibility is important, and so is a strong and responsive digital presence," says Katarina Anderson, a Tuscany-based sommelier and wine consultant. "Use the funds you would have used – however small – to market and put on events under normal circumstances toward a really good website, and start charging for virtual tours and tastings. Have one person dedicated to setting up tastings, and reaching out to new potential consumers online, and do hand-sells virtually. Encourage people to buy before they schedule a tasting."
Tourism, which was the bread and butter of wine country around the world, but especially in Italy, must change. "The model of selling to restaurants and at tourism events is dead," Anderson says. "Small family wineries that survive will adapt."
and by Kathleen Wilcox in Whetstone Magazine
“Unfortunately, the process of making wine from dried grapes is long and very expensive, and some producers have tried to cut corners and industrialize the process,” says Katarina Andersson, a sommelier with a specialty in Italian wine, and host of Grapevine Adventures. “The most widely available wines, inexpensive ones that people who have never had the real thing are most likely to try by the glass in trattorias in Italy, are overly sweet and far less complex than the real thing.”
My WinesofItaly LiveStream was mentioned by Jill Barth in Forbes.
People often ask me:
Why did you move to Italy?
Well, I got chosen to do my Ph.D. in history at the European University Institute in Florence, which is the official research institute of the EU.
How did you get into wine?
I took the sommelier course with friends almost 15 years ago. We just wanted to do one level for fun but ended up doing the diploma because we loved the Fisar wine community. In that period, I started blogging for fun which soon turned into a more professional thing because people from all over the world contacted me spurring me to tell them more.
Which is your favorite wine?
This is always a difficult question. It depends on the context, the period, and which country or wine area we are talking about. Often, I like a good Sangiovese wine. Just as I love Nero di Troia, Aglianico, Ciliegiolo wines, etc.
Join my community and ask me more questions.
My interests other than wine: history, sports (more being up-to-date and watching sports on the sofa), soccer (I used to play back in Sweden), reading, travel, long walks, hanging out with friends…
Stay up-to-date
Never miss an update—every new post is sent directly to your email inbox. For a spam-free, ad-free reading experience, plus audio and community features, get the Substack app.
