Experiment faster. Personalize smarter. Ship what wins.
For growth and product teams. Runs structured CRO cycles, personalizes every surface by segment, and reviews your entire testing program quarterly.
4 skills. Experiment faster. Personalize smarter.
Click Invoke on any skill to run it live in Blu.
CRO Program
8 ACTIONS
Baseline → drop-off → ICE scoring → experiment → analysis → next test. A program.
- ·Build baseline funnel report
- ·Run drop-off analysis
- +6 more
Builds: Funnel Report · ICE Scorecard · A/B Experiment +3 more
Personalization & Recommendations
7 ACTIONS
Right algorithm per surface, real-time audiences, server-side and client-side, attribution dashboard.
- ·Map surfaces to recommendation algorithms
- ·Configure recommendation feeds
- +5 more
Builds: Recommendation Feeds · Audience Configs · Personalization Rules +1 more
Testing Retrospective
5 ACTIONS
Win rate, portfolio stats, coverage gaps, next quarter roadmap, executive summary.
- ·Compute win rate across the portfolio
- ·Aggregate portfolio statistics
- +3 more
Builds: Win Rate Analysis · Portfolio Stats · Coverage Gap Report +2 more
VIP & Loyalty Program
6 ACTIONS
LTV-based tiers, exclusive experiences, holdout experiment, quarterly loyalty dashboard.
- ·Define LTV-based tier thresholds
- ·Build VIP segments per tier
- +4 more
Builds: VIP Segments · Tier Definitions · Exclusive Experiences +2 more
How it works
A consistent pattern across every skill.
Identify the drop-off
The A/B Tester builds your funnel, ranks each step by ICE score, and surfaces the highest-impact opportunity to test.
The A/B Tester designs the experiment
Hypothesis, variants, primary metric, guardrail metric, and sample size, all defined before a single pixel moves.
Run and monitor
The A/B Tester tracks significance and confidence intervals in real time. No spreadsheet. No manual calculation.
Ship decision, next test
When results are ready, the A/B Tester recommends ship or kill with the reasoning, then designs the next test from what you learned.
Questions? Answered.
Explore the other 8 specialists
A/B Tester is one of 9. Each agent owns a piece of the GTM motion, from research and outreach to lifecycle and revenue ops.
