Hi! I’m Alice (pronounced ah-leece).

I’m a digital writing coach and freelance ghostwriter, and I help people increase their gravity: The magnetic force field around their online world that pulls in people and pinch-me opportunities into their orbit.

I’m also a part-time digital nomad. My home base is Brooklyn, New York.

“Why should I listen to you, random internet lady?”

I got my start in content creation as a newsletter ghostwriter for seven-figure creators like Matt D’Avella, Kat Norton, and Hannah Williams. I’ve also written for companies (including Zapier, Every, Fast Company, and On Deck).

After four years of freelance writing for these creators, I wondered:

How did they get so, you know, successful?

And it seemed to boil down to one thing: They’d built “gravity.”

It’s not like going viral, which flares and fades like a shooting star. Gravity is like building your own planet—a world people can visit and live in.

Now, I’ve transitioned from freelance writing to coaching established creators and professionals how to increase their creator gravity—through a clear purpose, nutritionally rich content, and energy.

What’s Internetly?

A newsletter for those who want to attract a delicious medley of opportunities, from podcast interviews, to dream clients, to remote freedom. I cover a bushy bundle of topics, such as:

• Writing tips that earn people’s attention (ChatGPT could never)

• How to run a freelance business without wanting to claw your eyes out

• The behind-the-scenes of my business (e.g. Year in Review, 2025 Finances)

• The occasional personal essay on life, heartbreak, loss, or an unhinged travel story (I’m human ok)

• Cultivating a “Half Glass Full Mindset” required to survive this online career thing

…and much more!

‘Kay. Who is it for?

If you’re looking to create a career internetly (aka through the internet) then I’m your girl. That goes for founders, creators, solopreneurs, or any daydreamer who has had it up to here 🤏 with their 9–5.

What everyone’s saying:

“Your writing is amazing. You’re a great storyteller. I’m captivated by start to finish in almost all your newsletters.” - Adam

“Only email that I actually enjoy seeing in the inbox.” - Dustin

“The best newsletter on the internet. Period.” - Michelle

“Your writing is the one (and I mean the one) that I always read form top to bottom. You always deliver and I feel better at the end. Your writing has great reach and enormous value.” - Daniel