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Brand Therapy™

Brand Therapy™

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Stop Saying the Same Old S__t
Wondering why people stopped listening?
 • Lyn Chamberlin
Case Notes | Still Love the Bike. Don’t Know the Brand.
How Peloton’s rebrand traded community for content — and left its loyal riders spinning.
 • Lyn Chamberlin
Case Notes
What I’m Seeing: the ways brands act, react, and reveal themselves.
 • Lyn Chamberlin
Finding the Center
How deep public-affairs experience became a defined, strategic framework
 • Lyn Chamberlin
A Little Silence, A Big Idea.
A pause. A plan. Something new.
 • Lyn Chamberlin
Branding Reimagined. Join the conversation.

Brand Therapy 101

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A Brand Walks Into a Bar...
And walks out with …a holy sh*t moment
 • Lyn Chamberlin
A Quick Hit of Brand Therapy?
You Don't Have to Go All In
 • Lyn Chamberlin
I Hate the Word “Brand,” Too
Help me find a new one
 • Lyn Chamberlin
To Brand or Not To Brand?
Branding for the complacent, the hesitant, and the risk-averse.
 • Lyn Chamberlin
Personal PR is Like Flossing
A Chat with Media Maven Lucy Werner
 • Lyn Chamberlin
Get Out From Under Your Rock
Why coaches still think they don't need a brand
 • Lyn Chamberlin
Recommendations
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Gather & Grow
Gather & Grow
Sarah Raad
Hype Yourself
Hype Yourself
Lucy Werner
Ditch The Templates • Andi Bitay
Ditch The Templates • Andi Bitay
Andi Bitay
Sparkle on Substack
Sparkle on Substack
Claire Venus ✨
On Brand
On Brand
Ellen Kellogg
Branding Reimagined. Join the conversation.

Tactics, Tips, and How-Tos

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Case Notes
What I’m Seeing: the ways brands act, react, and reveal themselves.
 • Lyn Chamberlin
Finding the Center
How deep public-affairs experience became a defined, strategic framework
 • Lyn Chamberlin
The Who. The What. The Wow.
How One Sentence Changed Everything for a Small Brooklyn Bakery
 • Lyn Chamberlin
Three Ways People Blow the “So, What Do You Do?” Question (And How to Fix It)
Most people fail to meet the moment
 • Lyn Chamberlin
So, what do you do?
It doesn't have to trip you up every time.
 • Lyn Chamberlin
The Dreaded Question That Will Derail You
(Why it's the one thing that makes us freeze)
 • Lyn Chamberlin
10 Branding Faceplants Worth Paying Attention To
Big names, bad moves. Yay! More for us!
 • Lyn Chamberlin
Marketing Is Leadership. No, Really
And don't tell me you're "not a marketing person"
 • Lyn Chamberlin
Branding Reimagined. Join the conversation.

Can This Brand Be Saved?

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Case Notes
What I’m Seeing: the ways brands act, react, and reveal themselves.
 • Lyn Chamberlin
When Brands Ghost You
Quick story about how a brand I trusted promised real connection. Then went silent.
 • Lyn Chamberlin
Can This Brand Be Saved?
A rowing club pulls itself together.
 • Lyn Chamberlin
Can This Brand Be Saved?
A wildlife rescue with an identity problem
 • Lyn Chamberlin
When Brand Betrays Us
 • Lyn Chamberlin
Can This Brand Be Saved?
Navigating the Rough Waters of Brand Comebacks
 • Lyn Chamberlin
Branding Reimagined. Join the conversation.

Enough About You, Let's Talk About Me!

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Bare Naked Branding
Where do you draw the line?
 • Lyn Chamberlin
The Real Problem with Branding—And How to Fix It
On being stuck in first gear...
 • Lyn Chamberlin
Branding Myself: A Confession
The struggle is real
 • Lyn Chamberlin
Faking or Making Your Personal Brand?
Just how ethical is personal branding?
 • Lyn Chamberlin
Personal Brand Paralysis?
What You Can Do Right Now to Get Your Brand Going
 • Lyn Chamberlin
How Sad Is Your Personal Mission Statement?
Claim it. Own it.
 • Lyn Chamberlin
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