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Magic in Crisis will help you sharpen your sustainability communication and green storytelling.

My name is Adomas Pūras, and I write to show that sustainability isn’t just something that can be fun, deep, and even spiritual — it must be.

Whether you work in sustainability or marketing, run your own business, or simply want to better understand this most urgent topic, you’re in the right place.

Let's Break Boundaries

While the articles offer strategic advice, this isn’t just about simple how-tos. Magic in Crisis is about understanding the deeper philosophical context behind humanity's greatest challenge, and our creative response to it.

One reason we struggle with sustainability is that much of the literature around it is boring, bureaucratic, and uninspiring. Magic in Crisis is different.

Think of it as a fresh, flavorful cocktail mixed from four distinct cultures: Business & Branding, Religion, Sustainability, and the Humanities.

The curious and open-minded from each culture — and from the general public — will appreciate the boundary-breaking and discover possibilities they hadn't considered before.

International Recognition

The first five articles explore the GRAMMA strategy for sustainability communication, a framework I’ve also covered in publications like The Branding Journal and Sustainable Brands. I also regularly present it in academic and professional settings.

GRAMMA has received positive feedback from globally respected brand strategists, including Marty Neumeier, Robert Jones, Paul Randle, and others.

About Me

I'm a co-founder and managing partner at Black Florence, a branding agency based in Lithuania and active since 2013. I hold a PhD in social sciences and am passionate about helping brands grow by connecting with the social, cultural, historical, and psychological meanings that make us truly human.

Today I’m on a mission to fix green storytelling by connecting it to the deeper layers of the human experience. Join me.