Master secrets to creating a high-converting product-led content library 

If you’re anything like me or the 2K+ marketers and founders reading this newsletter, you know that most content talking about SaaS tools sucks: 

• Product mentions are fit in like square pegs in round holes (blah!)

• Content smells salesy from a mile away, turning down readers left and right 

But hey, we’ve all gotta sell. Except, not in this salesy-as-a-door-salesperson style. 

The right way? 

Earn trust first, pitch your product second. 

Let me show you how in my weekly emails where I: 

• Break down real examples of product-led content done well  

• Share templates & frameworks to help you scale production (yess, even with a team of freelance writers who don’t know your SaaS tool as well as you do!)

Folks from Vimeo, Help Scout, Wise, and Airmeet read this newsletter — so trust me when I say, you’re gonna be in good company 🤓

Here’s what one of them says: 

But hang on, who am I?

Hi, I’m Masooma 👋

I’m a product-led content strategist who helps PLG companies build content libraries that turn passive readers into active users.

Back in 2019, I was just another freelance writer — munching on handed-down briefs, churning out content left and right.

People paid me for it. Even loved the work I turned in (hey, it ranked!).

But something didn’t feel right.

Like the content I was turning in was just existing, just ranking, just driving traffic — but not turning readers into users, not moving the needle where it mattered.

I was unintentionally helping build an army of passive readers 😬

Until one day, I found myself in the reader’s seat, searching for a project management tool for my business and ended up deep in Trello’s blog.

Their content didn’t just answer my questions — it anticipated them. It didn’t just tell me what Trello could do; it showed me how it’d fit into my workflow, addressed objections I didn’t even realize I had, and made the buying decision feel like a no-brainer.

And before I knew it, I was sold. More than ready to buy their software.

You see that? This is what traditional content marketing programs lack. More content, less resonance. More output, less impact. Built for rankings, not for readers.

But more volume and more time spent optimizing content isn’t the answer.

It’s building a library of product-led content: one that educates, not hard-sells. One that creates the experience I had with Trello — the kind that makes the right-fit users see your product as the obvious choice.

I help SaaS companies build such a content library. So the right people discover the right product, not just find it. So content doesn’t just rank, it drives real adoption.

Interested? Connect with me here on Substack or on LinkedIn, or learn more at www.inkancopy.com :)

Cheers!