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Media & the Machine

Media & the Machine

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The 7 Content Types Most Valuable to AI World Models
Fei-Fei Li, Yann LeCun, and Meta are betting World Models will be bigger than LLMs — and they’ll need real-world data to build them. Here are the 7…
 • Rob Kelly
Why Media’s Next Format Will Be “Micro-Content Apps”
Content always goes granular. Now AI, blockchain et al let publishers monetize it—one micro-app at a time. And there's endless opportunity.
 • Rob Kelly
12 Examples of How to AI-Proof Your Media Business
Lessons from BuzzFeed, NYT, Barstool, The Atlantic, Epic Gardening, Audiochuck, Puck and The Free Press on turning front-end content into durable…
 • Rob Kelly
The 7 Things Every Streaming Exec Should Know About AI
My interview with Metadata Guru Rebecca Avery of Integration Therapy
 • Rob Kelly
Reddit’s New AI Licensing Deal Shows How Content Co.s Get Paid Next (Flat→Usage→Dynamic)
Reddit’s push for performance-based AI payouts could be the template for future content deals — including audio, images, and video.
 • Rob Kelly
The 5 Ways to Get Traffic from ChatGPT
Licensing deals. Custom GPTs. AI agents. Here’s how top brands like The Atlantic and Hearst are winning traffic from ChatGPT.
 • Rob Kelly
5 Ways Premium Publishers Get Paid for AI Usage
Wiley, CB Insights, HarperCollins, PitchBook, Statista, and others are pioneering bold models in Perplexity and beyond — Cashmere’s Jonathan Woahn…
 • Rob Kelly
Bing Beat Google in Organic Traffic to My Blog (Why AI May Be Behind It)
This is the first time in my 16 years of blogging that Bing beat Google. Here are some theories why...
 • Rob Kelly
What Smaller Creators Get Paid Licensing Video to AI
Highlights from "The New AI Data Trade" Series (The Wall Street Journal)
 • Rob Kelly
Media & the Machine
Media & the Machine
Analyzing the space where AI & Content meet.
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