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Featured case study

How Chicken Salad Chick grew active loyalty membership 5x in just six months

With a fast-growing national footprint and strong community ties, Chicken Salad Chick needed a loyalty experience as friendly, and scalable, as their brand.

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AXA Direct Assurance used weather updates to create stronger customer relationships

With Marigold’s support, Direct Assurance developed a scalable model for proactive, customer-first communication, reinforcing its reputation as an insurer that prioritizes policyholder well-being at its core.

Alliant Credit Union: A renowned financial institution digitizes onboarding to drive revenue

Alliant Credit Union: A renowned financial institution digitizes onboarding to drive revenue and quickly engage new customers

Belgian fast-food restaurant creates appetite for customer loyalty

Using data to target app users right after their first purchase on myQuick proved successful in creating a hunger for more. The super-sized results exceeded the team’s expectations by far.

Botanic increases email engagement with personalized, post-purchase journeys

Discover how Botanic used Selligent by Marigold to deliver personalized post-purchase emails, achieving a 37% open rate and 99% deliverability.

Cineplex boosts customer engagement with Marigold amid theater shutdowns

Learn how Cineplex, one of Germany’s largest theater providers, used Marigold to keep customer engagement high and bring in revenue during the COVID-19 pandemic.

Fashion brand, Tape à l’Œil, triples conversions while cutting email volume by 30%

The collaboration with Selligent by Marigold and Degetel enabled Tape à l’Œil to streamline its targeting strategy, reduce email volume, and engage more effectively.

French retailer Vertbaudet drives repeat purchases with cross-channel welcome campaign

With the power of Marigold, Vertbaudet were able to create a data-driven welcome journey, driving second purchases through the use of timely and relevant coupons.

Great Wolf Resorts drives loyalty with easy-to-earn rewards

Great Wolf Resorts built an innovative, easy-to-earn loyalty program to drive repeat bookings and overall folio spend across its properties.

HEMA reactivates 24% of customers with creative, data-driven experiences

HEMA sets the standard for combining data-driven insights with brand creativity, delivering measurable impact while staying true to its identity.

Halfords increased bookings by 57% with localized email personalization

Halfords used localised content powered by Marigold Liveclicker to drive a 57% increase in bookings across their under-utilised garages

Hearst UK drives higher conversions and cuts email build time with personalization and automation

By leveraging Sailthru by Marigold and Marigold Liveclicker, Hearst UK saw a 75-100% increase in email conversion rates and a 10% year-over-year increase in open rates.

How 6AM City scaled hyperlocal content and community engagement with Marigold

Learn how 6AM City used Sailthru by Marigold to significantly boost their email open rates and scale quickly without compromising community engagement.

How BBC Studios fuels global fan engagement with Marigold Grow

With a diverse global audience and a growing demand for digital content, BBC Studios needed a smarter way to gather data and deepen engagement.

How Bloomin’ Brands Inc. drove $2.9M in revenue and increased visit frequency with targeted punch card campaigns

Discover how Bloomin’ Brands increased visit frequency and drove $2.9M in attributed revenue with targeted punch card campaigns powered by Marigold Loyalty.

How Brico turned a sustainability goal into a fully automated campaign with 75% satisfaction

See how Brico drove 75% satisfaction and long-term growth through smarter marketing automation with Selligent by Marigold.

How Chicken Salad Chick grew active loyalty membership 5x in just six months

With a fast-growing national footprint and strong community ties, Chicken Salad Chick needed a loyalty experience as friendly, and scalable, as their brand.

How Daily Maverick turned free content into multiple revenue streams with Sailthru personalization

To scale sustainably without introducing a paywall, the Daily Maverick team needed to convert engagement into consistent support.

How Donatos Pizza grew loyalty and sales with a smarter program strategy

When Donatos Pizza set out to reimagine its loyalty program, the team was focused on building deeper, more meaningful customer relationships.

How Dutch home improvement brand Praxis hammered home smarter customer journeys

See how Dutch home improvement brand Praxis used Selligent by Marigold to transform generic campaigns into personalized customer journeys that drive engagement and loyalty.

How Emesa used Marigold to grow customer loyalty and their VIP program

Emesa, a leading Dutch travel site, turned to Marigold to create retention and loyalty campaigns and increased their VIP customer base by 10%.

How Great Clips turned National Sports Partnership into a slam dunk with Marigold

Great Clips, a retail salon chain with over 4,400 locations, drove new salon visits, grew their email list, and activated high-impact sports partnerships through one unified, customer-first experience.

How Hot Topic is improving engagement by encouraging customers to open emails early

See how Hot Topic used real-time, open-time personalization to deliver multiple time-sensitive offers without extra sends—boosting click engagement by 7%.

How HotelSpecials achieved 88% email open rates during the pandemic shutdown

Discover how HotelSpecials kept travelers engaged during lockdown with timely, personalized updates — achieving up to 88% email open rates amid the pandemic.

How Moonpig achieved 150% higher click-through rate with gamified, open-time personalization

See how Moonpig used scratch-off offers and open-time personalization powered by Liveclicker to boost email click-through rates by 150%.

How SBS boosted viewer engagement for a top Belgian TV show with Marigold

Learn how De Mol, a Belgian show that airs on SBS, used Marigold to transform viewer excitement into personalized, real-time experiences.

How White Castle turned brand fandom into loyalty that performs

With more than a century of passionate fans and a famously craveable menu, White Castle wanted a loyalty strategy that could deepen emotional connection and deliver measurable growth.

How leading online deals platform iBOOD automated personalized email campaigns

Discover how iBOOD used Selligent by Marigold for marketing automation in retail, integrating data to create personalized offers and drive customer engagement.

JBC drives smarter engagement with AI-powered personalization

Discover how Belgian fashion retailer JBC used Selligent by Marigold to deliver AI-driven personalization, automated lifecycle campaigns, and measurable improvements in engagement and conversion.

Kroger-owned health retailer Vitacost boosts engagement with a kinetic email campaign

Discover how Vitacost used Selligent by Marigold for kinetic email personalization to improve customer engagement, loyalty, and lifetime value.

L’Etudiant boosts engagement and conversions with personalized journeys

Discover how L’Etudiant used Selligent by Marigold to deliver personalized student journeys, boosting conversions by 45% and achieving 10x higher email click-throughs.

Metro UK boosts reader engagement with personalized newsletters

Discover how Metro UK used Sailthru by Marigold to personalize newsletters, boost engagement, and build direct reader relationships that drive repeat visits.

Mittelbayerische Zeitung enhances reader experience with Marigold

Learn how German news publisher Mittelbayerische Zeitung used Marigold to trigger timely delivery alerts and personalized follow-up offers that boosted customer satisfaction and reduced churn.

NS International powers smart travel updates through email campaigns with Marigold

Learn how NS International used Selligent by Marigold to improve travelers’ experiences through personalized, dynamic email campaigns.

Pimkie automates local event campaigns and saves 90 days of manual work

Discover how French fashion brand Pimkie used Selligent by Marigold to automate local event campaigns, reaching 100,000 customers and saving 90 days of manual effort.

Smartbox Group builds loyalty and reach beyond seasonal sales with interactive experiences

Working with Marigold, Smartbox Group created a series of interactive experiences and promotional emails to ensure their customer base was engaged with relevant and fun content.

Sunweb drives 2000% lift in accommodation booking conversions with Marigold and DHVVP

DHVVP used the power of Selligent by Marigold to massively increase the performance of Sunweb’s holiday recommendation emails.

Virginia Lottery launches best-in-class loyalty program

Virginia Lottery set out to modernize loyalty with a first-of-its-kind program spanning digital and in-store play. The result? A scalable, data-driven experience that’s driving deeper engagement and measurable growth.