Pam's Insightful Pen

Why Freelance Writers Lose Opportunities With Incomplete Profiles

Why Skipping Your Profile Is Costing You More Than You Think

Dec 31, 2025 • Pam Lokker

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September 2025

Google’s Knowledge Panel - Why It’s a Badge of Trust

You don’t need to be famous to earn one — you just need to be consistent, credible, and visible.

Sep 8, 2025 • Pam Lokker

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August 2025

How SMBs Can Gain Featured Snippet Position in Google AEO

Discover why Answer Engine Optimization (AEO) helps small businesses and freelancers claim Position 0 and boost visibility.

Aug 4, 2025 • Pam Lokker

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July 2025

How to Use Search Intent to Improve Google Rankings

Discover how aligning your content with search intent can boost visibility and rank higher on Google.

Jul 7, 2025 • Pam Lokker

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June 2025

Mini Flashcard Handbook of Search Optimization Acronyms

A visual guide to SEO, SXO, and other search terms — simplified for you!

Jun 26, 2025 • Pam Lokker

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Beyond the Pillars: Why SXO Is the Next Step in Smarter SEO

From SEO pillars to experience-first strategy: What every content creator should know about SXO.

Jun 1, 2025 • Pam Lokker

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May 2025

Strong SEO Starts Here – The Three Core Pillars You Need to Master

Discover how these SEO basics drive traffic, rankings, and results.

May 5, 2025 • Pam Lokker

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April 2025

Surviving the Shift - SEO Strategies That Work in the AI Search Era

Why SEO Still Matters—and How to Adapt It for AI and Substack Success

Apr 6, 2025 • Pam Lokker

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January 2025

Proven Ways to Build Trust and Strengthen Your Reputation

Learn how small actions can create lasting trust and a reputation that speaks volumes.

Jan 20, 2025 • Pam Lokker

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December 2024

Why SEO Competitor Analysis is Essential for SMBs

Unlocking the Power of SEO to Stay Ahead of the Game

Dec 25, 2024 • Pam Lokker

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Professional Relationships That Matter: Building the Path to Career Growth

Discover How Meaningful Workplace Relationships Can Propel Your Career Forward

Dec 9, 2024 • Pam Lokker

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Coral Bleaching: The Ugly Truth and How You Can Help

Coral Bleaching is terrible news. Find out here what it is and the solutions.

Dec 1, 2024 • Pam Lokker

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