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Product: Behind the Craft

Product: Behind the Craft

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Leader Spotlight: The future where everyone's a maker, with Tom Censani
Tom Censani is currently Head of Product Design & Research at Optimizely.
 • Marta Randall
Lessons from the Launch that Became a Silicon Valley Punchline | Berni Fisher, VP Product (Appcues)
Berni Fisher shares lessons from the 2012 Apple Maps launch fallout, a high-stakes Black Friday checkout bet at ButcherBox, and letting customers shape…
 • Jeff Wharton
Leader Spotlight: From brand refresh to digital overhaul, with Sophia Dempsey
Sophia Dempsey is Director, Digital Experience at the Graduate Management Admission Council (GMAC), where she leads digital transformation across…
 • Marta Randall
Leader Spotlight: Building quickly and efficiently in gaming, with Ivan Fernandez
Ivan Fernandez is Chief Technology Officer at Big Fish Games, where he leads engineering teams for central services and tools, data engineering, client…
 • Katie Schickel
Leader Spotlight: Practitioner-led product thinking, with Jason Kikta
Jason Kikta is Chief Technology Officer at Automox, a patch and endpoint management software company.
 • Sibel Bagcilar
Why Top-of-Funnel Traffic is Dead (& How TED is Replacing It ) | Tricia Maia, Head of Product (TED)
Tricia Maia shares how TED is evolving its product strategy beyond views, using AI for auto-dubbing talks, and prioritizing membership and community…
 • Jeff Wharton
Leader Spotlight: The difference between refinement and delight, with Brian Crofts
Brian Crofts is Chief Product Officer at BambooHR, a cloud-based human resources information system.
 • Marta Randall
Leader Spotlight: Balancing feasibility and ambition in innovation, with Jesper Grode
Jesper Grode is Senior Director of Product Innovation at Stibo Systems, where he drives strategy at the intersection of AI-powered master data…
 • Marta Randall
Make the C-Suite Think Like a Startup (Without Getting Fired) | West Stringfellow, VP Product (ex-Target, Blackhawk)
West Stringfellow shares how he turned startup instincts into enterprise transformation, from hand-delivering his product strategy to Target execs to…
 • Jeff Wharton
Why PMs are Leveling up into AI Product Engineers | Sarah Jacob Singh, CPTO (Medbridge)
Sarah Jacob Singh, CPTO at MedBridge, explains how AI is accelerating a new hybrid role: the product engineer; and reshaping how product and engineering…
 • Jeff Wharton
Leader Spotlight: Taking an evaluation-first approach, with Chinmay Jain
Chinmay Jain is Director of Product, Driving Behavior at Waymo.
 • Katie Schickel

November 2025

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