About the Beacon Project
The Beacon Project is a multi-year initiative at More in Common to identify a new “civic vision” that can speak to America’s Exhausted Majority.
We use insights from psychology, philosophy, data science, and political science to identify narratives that can reawaken Americans’ sense of common purpose and shared fate.
Visit the Beacon Project homepage.
About Daniel Yudkin
Daniel Yudkin is the founding director of the Beacon Project. His work seeks to use insights from social psychology to understand and bridge political divides. Reports he helped lead (Hidden Tribes: A Study of America’s Polarized Landscape and The Perception Gap: How False Impressions are Pulling Americans Apart) have been highlighted in multiple presidential campaigns and featured in over 3,000 news articles, including on the front page of the New York Times. He has given interviews about this research on C-SPAN’s Washington Journal and BBC World News, and co-authored an opinion piece about the work in the New York Times entitled “The Psychology of Political Polarization.”
His academic research has been published in leading scientific journals such as Nature Communications, Proceedings of the National Academy of Sciences, and Nature Human Behavior.
