The Community Code:
Unlocking Community-Led Growth & Engagement
Hey there! I’m Joshua Zerkel, the guy behind The Community Code, and your guide to community-led growth.
For nearly 20 years, I’ve built and led community programs across B2B, B2C, B2C2B, and nonprofit organizations—including Asana, Evernote, CBS News, NAPO-SFBA, and HeyGen. I’ve also advised and consulted for countless other companies looking to harness the power of community.
From early-stage startups to global brands, I’ve seen firsthand what works—and what doesn’t—when it comes to using community as a key go-to-market (GTM) strategy.
Think community isn’t a GTM powerhouse? Challenge accepted.
Is this for you? Let’s find out.
If you work in GTM teams like marketing, sales, customer success, education, or support, The Community Code will help you understand how community can amplify your efforts—and how to effectively partner with community teams to drive real impact.
And if you’re a community builder or leader? You’ll get a ton of actionable insights, best practices, and hard-won lessons to apply in your own work.
What you’ll get.
Subscribe for real-world, strategic, and tactical guidance on community-led growth—along with candid stories about what worked, what didn’t, and what I wish I’d known sooner.
I’ll be sharing:
✅ Long- and short-form insights on community strategy
✅ Interviews with top community leaders
✅ Implementable tools, templates, and frameworks
Expect a couple of posts per month—plus the occasional burger review, because, well… priorities.
Join the conversation. Wait, really?
Yeah, yeah, everyone says “join the conversation.” But I actually mean it. Community is about building relationships at scale, and relationships aren’t a one-way street. I want to hear from you—your experiences, your challenges, and your wins (and maybe your misses?). Whether you agree, disagree, or have a story to share, jump into the comments and let’s talk.
Ready to unlock the power of community-led growth? Hit subscribe and let’s get started. 🍔
