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Canva Cookbook
Canva Cookbook

Canva Cookbook: Unlock the full potential of Canva with practical recipes for creating stunning visuals effortlessly

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Profile Icon Barbara Tulissi
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€22.99
Paperback Jan 2025 328 pages 1st Edition
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€15.99 €17.99
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Arrow left icon
Profile Icon Barbara Tulissi
Arrow right icon
€22.99
Paperback Jan 2025 328 pages 1st Edition
eBook
€15.99 €17.99
Paperback
€22.99
Subscription
Free Trial
Renews at €18.99p/m
eBook
€15.99 €17.99
Paperback
€22.99
Subscription
Free Trial
Renews at €18.99p/m

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Canva Cookbook

Creating Your Brand and Shaping It in Canva

Ever felt that pang of envy when you see a brand such as Coca-Cola or Spotify be instantly recognized by a single logo or jingle? What is their secret sauce? It’s not just about catchy slogans or fancy logos (although those definitely help!), it’s about having a distinct personality, carefully crafted and consistently expressed through something called brand guidelines.

Every successful brand has a beating heart – a set of core values, a clear mission, and something that makes it stand out from the crowd. This chapter will guide you on a journey of self-discovery, helping you to identify the essence of your brand and articulate it in a way that resonates with your audience.

Imagine your brand coming alive and speaking directly to you – what would it say? How would it sound? We’ll help you craft a unique and engaging voice that reflects your brand’s personality and connects with your ideal customers...

Creating your brand

“Everything is brand,” says Philip Kotler in his book, Principles of Marketing. “The brand is everything that a product or service represents for consumers.”

A strong brand is similar to an atmosphere that envelops and influences its consumers. It is not just about the visual elements or the verbal messaging; it is about the overall experience that the brand creates.

Let’s think about the Earth’s atmosphere: it is made up of multiple layers that cannot exist alone; they need to stay together. A brand works in the same way. It is made up of multiple elements such as the company’s scope, vision, mission, and values, with each layer being the result of the previous one.

Figure 2.1: Brand atmosphere

Figure 2.1: Brand atmosphere

Building a brand takes time, which is why I invite you to experience it as a challenge – more specifically, a four-day challenge. I recommend you do one section a day and, as you...

Creating a brand archetype

Imagine the stories you love. They usually involve a brave hero, a wise mentor, and a fun-loving trickster. These characters aren’t just words on a page; they tap into something deeper in our minds. These powerful patterns are called archetypes. Think of them like mental shortcuts; instead of explaining every detail, they instantly conjure up feelings and ideas. No wonder they’re powerful tools for brands!

Now picture your favorite company: does it feel friendly and relatable? Powerful and inspiring? That’s the magic of archetypes – they connect with our core desires and values. So the next time you see a brand you love, ask yourself: what archetype do they fit into?

Crafting a strong brand can feel like a juggling act, but identifying your brand’s archetype helps in two ways:

  • Archetypes can help you find your communication style. Think of your brand’s unique personality. Is it quirky and funny, similar...

Developing your brand visual identity in Canva

Feeling overwhelmed by the visual side of branding? This section is your cheat sheet for developing your brand’s visual identity in Canva. We’ll ditch the jargon and get straight to the good stuff: crafting mood boards that capture your vision, picking color palettes that pop, and choosing fonts that speak your brand’s language. We’ll have your brand looking sharper than ever, without the need for any in-depth design knowledge. Let’s turn your brand into a visual masterpiece, one click at a time!

Mood board

Your graphics style should be as unique as your fingerprint. Just as Van Gogh’s work couldn’t be mistaken for Picasso’s, and vice versa, your brand should have unique, immediately recognizable visuals.

A brand mood board is perhaps one of the most subjective parts of the entire design process, as it aims to encompass all your sources of inspiration. Imagine it as a large...

Summary

This chapter wasn’t just conveying information, it was also a brand-building launchpad!

In this chapter, we explored your brand’s core vision, mission, and values, defining the unique “why” that will inform each of your branding decisions. We also unlocked the secret sauce of audience connection – identifying your brand archetype – and created a visual feast, your mood board, which ensures that your brand has a consistent visual identity.

Why is this exciting? Because a strong brand, similar to a rocket taking off, attracts the right customers, fosters their fierce loyalty, and blasts you past the competition!

Now, equipped with these initial building blocks, you’re ready to shape a brand as unique and memorable as you are and start getting hands-on with Canva. Remember, consistency is your fuel, so keep it rolling!

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Key benefits

  • Enhance your content creation skills, branding, and marketing with eye-catching visuals
  • Learn Canva tricks, graphic design basics, and timesaving techniques for efficient design workflows
  • Maximize Canva’s capabilities using both its free and Pro features
  • Purchase of the print or Kindle book includes a free PDF eBook

Description

Want to make an impact online with stunning visuals, scroll-stopping ads, and polished video? Digital design expert, Barbara Tulissi, shows you how to turn basic Canva skills into professional-level designs with ease. Whether you're a content creator, educator, entrepreneur, or media manager, this book helps you take your visuals to the next level. You’ll begin by building a strong visual identity, working through guided exercises to define your brand’s voice, values, and aesthetic. With that foundation, you’ll dive into a series of focused design recipes covering everything from crafting scroll-stopping posts to producing polished presentations and print-ready assets. By the end of this book, you’ll be equipped to create compelling brand identities, impactful marketing materials, scroll-stopping ads, and print-ready designs – all while mastering Canva AI’s Magic Studio to streamline and elevate your design workflow.

Who is this book for?

This book is for you if you want to create compelling designs with Canva, whether it’s for personal branding, promoting a business, or content creation. As an entrepreneur, media manager, marketer, educator, or content creator, this book will help you craft professional-quality graphics, videos, ads, and presentations with ease.

What you will learn

  • Create captivating static designs for various media platforms
  • Craft animated designs for video posts and ads
  • Accelerate your design process with time-saving techniques
  • Develop visuals for effective brand storytelling
  • Ensure accessibility and inclusivity in your designs
  • Build and present a distinctive, well-defined brand
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Publication date : Jan 10, 2025
Length: 328 pages
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Length: 328 pages
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Language : English
ISBN-13 : 9781801075305
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Table of Contents

14 Chapters
Chapter 1: Introducing Canva and Its Interface Chevron down icon Chevron up icon
Chapter 2: Creating Your Brand and Shaping It in Canva Chevron down icon Chevron up icon
Chapter 3: Personalizing Your Social Media Presence Chevron down icon Chevron up icon
Chapter 4: Crafting Engaging Social Content Chevron down icon Chevron up icon
Chapter 5: Creating Impactful Presentations Chevron down icon Chevron up icon
Chapter 6: Crafting Captivating Videos Chevron down icon Chevron up icon
Chapter 7: Mastering Eye-Catching, Stop-Scrolling Ads Chevron down icon Chevron up icon
Chapter 8: Developing Effective Marketing Documents Chevron down icon Chevron up icon
Chapter 9: Ensuring Accessibility and Inclusivity in Your Designs Chevron down icon Chevron up icon
Chapter 10: Designing Print-Ready Materials Chevron down icon Chevron up icon
Chapter 11: Unlocking the Power of Magic Studio Chevron down icon Chevron up icon
Chapter 12: Unlock Your Exclusive Benefits Chevron down icon Chevron up icon
Index Chevron down icon Chevron up icon
Other Books You May Enjoy Chevron down icon Chevron up icon
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Economy: Delivery to most addresses in the US within 10-15 business days

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Trackable service with delivery to addresses in Australia only.
Delivery time ranges from 7-9 business days for VIC and 8-10 business days for Interstate metro
Delivery time is up to 15 business days for remote areas of WA, NT & QLD.

Premium: Delivery to addresses in Australia only
Trackable delivery to most P. O. Boxes and private residences in Australia within 4-5 days based on the distance to a destination following dispatch.

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Rest of the World:

Premium: Countries in the American continent: Trackable delivery to most countries within 4-7 business days

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Disclaimer:
All orders received before 5 PM U.K time would start printing from the next business day. So the estimated delivery times start from the next day as well. Orders received after 5 PM U.K time (in our internal systems) on a business day or anytime on the weekend will begin printing the second to next business day. For example, an order placed at 11 AM today will begin printing tomorrow, whereas an order placed at 9 PM tonight will begin printing the day after tomorrow.


Unfortunately, due to several restrictions, we are unable to ship to the following countries:

  1. Afghanistan
  2. American Samoa
  3. Belarus
  4. Brunei Darussalam
  5. Central African Republic
  6. The Democratic Republic of Congo
  7. Eritrea
  8. Guinea-bissau
  9. Iran
  10. Lebanon
  11. Libiya Arab Jamahriya
  12. Somalia
  13. Sudan
  14. Russian Federation
  15. Syrian Arab Republic
  16. Ukraine
  17. Venezuela
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