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Rohitmtsppt2ndsem 150424031838 Conversion Gate01

MTS is a mobile telecom company jointly owned by Sistema of Russia and Shyam Group of India. It was established in 1993 and has expanded rapidly in Russia through acquisitions. MTS also operates in Ukraine, Uzbekistan, Turkmenistan, and Armenia. The document discusses MTS's entry into the Indian market and its recognition as a strong challenger brand in India, receiving the National Telecom Award. It analyzes MTS's strengths as the number one operator with value-added services and innovations, and weaknesses in placement and competition. The conclusion states that MTS is a global organization and leading Russian company.

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Dipesh Vaishnav
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38 views19 pages

Rohitmtsppt2ndsem 150424031838 Conversion Gate01

MTS is a mobile telecom company jointly owned by Sistema of Russia and Shyam Group of India. It was established in 1993 and has expanded rapidly in Russia through acquisitions. MTS also operates in Ukraine, Uzbekistan, Turkmenistan, and Armenia. The document discusses MTS's entry into the Indian market and its recognition as a strong challenger brand in India, receiving the National Telecom Award. It analyzes MTS's strengths as the number one operator with value-added services and innovations, and weaknesses in placement and competition. The conclusion states that MTS is a global organization and leading Russian company.

Uploaded by

Dipesh Vaishnav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Badlo life ka plan

Congestion free mobile network..

Introduction
MTS stands for mobile telecom
system.
Sistema Shyam TeleServices Ltd
(SSTL), is the company that owns
the MTS brand,
and
They are having a joint venture
between sistema of Russia &
shyam group of India.

History
MTS was established in October 1993,
combinely by three companies
In late 1996, Sistema JSFC acquired a
majority stake in MTS and has
remained the primary owner ever
since
MTS has expanded rapidly in Russia
largely through the acquisition of
smaller independent players and
became the leading national mobile
operator

Continues..

MTS
MTS
MTS
MTS
MTS

Russia
Ukraine
Uzbekistan
Turkmenistan
Armenia

And now..
MTS India

Goodbye to rainbow
welcome to mts

Offers available..

MTS brand was


recognized as one of
the Most Powerful
Brands,
MTS India touches 2
million subscriber mark
MTS India the CDMA Mobile
service provider recognize for
being the most successful new
telecom operator in India.
And conferred with
National Telecom Award.
The award is recognition of
MTS establishing itself as a
strong challenger brand in the
market..

Swot analysis..
STRENGTHS..

No. 1
value added services.
Advanced Technology.
Innovative strategy.
Good consumer base

WEAKNESS..
Placing.
Different tackle ness.

Clear opportunities..
Indian market.
3 G spectrum.
Some threats..
Brand perception.
Competition.
MTN-AIRTEL deal.
Govt. policies.
Difficulty in getting license.

1.How many users are using


which telecom company?

2.Do you have Internet connection?

3.How Many users are using


which internet connection?

4.How many users are using internet


by Data Card/Broadband connections?

5.How many users are


Satisfy with MTS?

Conclusion
MTS is a multinational corporation of a
new type, based in a high-growth
emerging market and simultaneously
entering other developing markets
with a unified brand. MTS is not only
a leading Russian blue-chip company,
but a truly global organization.

Thank you

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