SYSTEMA SHYAM TELESERVICES LTD

TELECOM INDUSTRY SNAPSHOT

I. Telecom Subscribers 2. Wireless Subscribers
I. Total Subscribers: 621.28 I. Total Wireless Subs: 584.32
Million Million.
II. Urban Subscribers: 420.47 II. Urban Subscribers: 393.45
Million Million
III. Rural Subscribers: 200.81 III. Rural Subscribers: 190.88
Million Million
IV. Tele Density: 52.74% IV. Tele Density: 49.60%
V. Urban Teledensity: 119.73% V. Urban Teledensity: 112.03%
VI. Rural Teledensity: 24.29% VI. Rural Teledensity: 23.08%

3. Internet & Broadband Subscribers

I. Total Internet Subscribers: 16.18 Million
II. Broadband Subscribers: 8.77 Million
WIRELESS SERVICE PROVIDER MARKET SHARE
SISTEMA SHYAM TELESERVICES (SSTL)
Sistema Shyam TeleServices (SSTL) is the fastest
growing telecom company in the competitive Indian
market, with over 4 million voice subscribers and
70,000 data customers.
SSTL is a joint venture company between Sistema
{LSE-SSA} of Russia and Shyam Group of India
SSTL has tied up with Mobile TeleSystems OJSC, a
JSFC Sistema company of Russia, to bring the
globally acclaimed telecom brand – “MTS” - to India.
MTS is the 8th largest telecom brand in the world.
MARKET SHARE OF SSTL
 SSTL PROFILE

Headquarters : Gurgaon, India

Industry :Telecommunications
Type :Partnership
Status:Operating
Company Size:4,000 employees
Website: www.mtsindia.in
 MANAGEMENT TEAM
Mr. Visevolod Rozanow Mr. T. Narasimhan
President and Chief Executive Officer Dy. Chief Executive Officer

Manish Kharbanda: Chief Human Resources Officer

Ajay Kapila: Director - Branded Retail
Tarun Katyal: Director - Human Resources
Ankit Dubey: Assistant manager CORE
Richa Mahendra: GM – HR
Praveena. Sistla: VAS Lead
 HIGHLIGHTS OF SSTL
At present Sistema Shyam TeleServices Ltd. has spectrum to
provide mobile telephony services in 22 telecom-circles,
covering 28 states and 7 union territories of India with
population of 130 million people.
MTS, the mobile telecom service of SSTL, has seen its
subscriber base cross 4 million in April 2010 and the numbers
continue to grow exponentially.
MTS has completed a year of its operation in India in March
2010.  It is the fastest growing telecom brand in the country.
The high-speed mobile broadband service, MBlaze, was
launched in November 2009 and has seen tremendous market
acceptance with over 70,000 satisfied customers in a short
span of time.  In April 2010, MTS launched MTS TV for MBlaze
customers.
SSTL was the FIRST telecom company to launch mobile
broadband internet services with speeds up to 3.1 Mbps in
Jharkhand in April 2010.
MTS unveiled its green data centre in Chennai in April 2010.
SSTL and MTS created history in March 2010 by enabling a first
ever Live Webcast to facilitate an open dialogue for public
communication with a visiting Head of Government to India. The
visiting Chairman of the Government of the Russian Federation,
Mr. Vladimir Putin, interacted from the Sistema office in Delhi
with an audience that was spread across the metro cities of
Mumbai, Kolkata and Bengaluru.
With the launch in Andhra Pradesh, SSTL will have expanded to
12 telecom circles.  The other circles are Rajasthan,
Bihar/Jharkhand, Kolkata, Rest of West Bengal & Sikkim,
Chennai, Tamil Nadu, Kerala, Karnataka, Mumbai, Maharashtra,
Haryana/Delhi & NCR
REVENUE OF SSTL
NUMBER OF CONSUMERS
 ACHIEVEMENTS

• World Communications Awards 2008

In. September 2008, MTS received three nominations for the
World Communications Awards 2008. The Company made the
shortlist in the “Best Brand”, “Best Mobile Operator” and
“Best Project Management” award categories
• GSMA 13th Annual Global Mobile Awards
In January 2008, MTS became the first Russian company to
receive a nomination in the 13th Annual Global Mobile
Awards hosted by the GSM Association (GSMA). MTS was
recognized for its WAP-portal — wap.kids.mts.ru — designed
specifically for children in the «Best Mobile Infotainment
Portal for News/Entertainment» category
Top 100 Most Powerful Brands
For the second year in a row, MTS joins the ranks of the most
powerful brands in the world with a value of $9.2 billion at
the 71st position. As in 2008, MTS is the most valuable
Russian brand in the ranking and one of the 10 most valuable
telecoms brands in the world. MTS brand has risen 18 spots to
become the 71st most powerful brand globally with a value of
$9.2 billion, up from $8.1 billion in 2008.
In April 2010, Sistema JSFC has been recognized as the ‘Best
Russian company of 2009’ operating in India.
 MTS MARKET
MTS Russia
Demand for wireless communication services in Russia has
grown rapidly over the last ten years. On December 31, 2007,
overall wireless telecommunications penetration in Russia stood
at 119% (or 173 million subscribers) versus 105% (or 152 million
subscribers) at the close of 2006, according to AC&M-Consulting.
Key growth factors include
* A rapidly growing economy
* Rising disposable incomes and a growing middle class
* Relatively low fixed-line penetration
* Prevalence of multi SIM card usage
In recent years competition has evolved to exist primarily
between MTS and two other major players, each of which
provides significant coverage throughout Russia. In addition,
MTS competes with local GSM, D-AMPS and CDMA operators in
several Russian regions.
MTS Ukraine
The Ukrainian wireless telecommunications market has grown
rapidly in recent years largely due to:
* Broader economic recovery in Ukraine
* Changes in ownership of the two major operators
* The introduction of Calling Party Pays (CPP) billing arrangements
* Increasing competition with the entry of new players
According to public information obtained by Ukrainian mobile
operators, overall wireless penetration in Ukraine increased from
104% to 120%, or approximately 55.6 million subscribers, in 2007.
MTS Ukraine (formerly UMC) is one of the largest wireless
providers in the country, with a 36.0% market share and
representing 38.8% of revenues in the country. (Penetration data
according to AC&M-Consulting.)
MTS Uzbekistan
Low penetration rates characterize the wireless telecommunications
market in Uzbekistan giving MTS the opportunity to develop this market
in the coming years. According to the Company’s estimates, in 2007,
overall wireless penetration in Uzbekistan increased to 22% from 10%.
MTS is the number one provider of mobile telephone services in the
country, with approximately 2.8 million subscribers accounting for nearly
48% of the Uzbek market.
MTS Turkmenistan
In Turkmenistan, MTS continues to dominate the market, increasing its
subscriber base by 94% to 356,260 at the close of 2007 versus 183,788 at
the end of 2006. MTS thereby increased its market share by around five
percentage points, with an 88% share of the total market in 2007.
Penetration in Turkmenistan is still very low, as it grew from 3.2% in
2006 to 7.4% in 2007 according to company estimates, but the country’s
economic growth and low fixed-line penetration give MTS every
indication that Turkmenistan will continue to increase its visibility in the
Group results.
MTS Armenia
In September 2007, MTS acquired an 80% stake in K-
Telekom, a mobile operator in Armenia operating under
the Viva-Cell brand and offering wireless services using
GSM 900 and GSM 1800 technologies throughout the
territory of Armenia. As of December 31, 2007, Viva-Cell
had 1.4 million subscribers and a 73.9% market share
according to AC&M-Consulting. At the end of 2007, the
overall wireless penetration in Armenia was 58%, or
approximately 1.9 million subscribers, according to
AC&M-Consulting data.
In October 2007, K-Telekom was allocated frequencies
valid for 10 years to offer 3G services in the UMTS
standard on the entire territory of Armenia
THANK YOU