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Customer Attitudes on Himson Ceramics

The document is a survey questionnaire about customers' brand attitudes toward Himson Ceramics. It contains 11 questions regarding the respondent's use of Himson ceramic products, factors considered in purchase, opinions on features, reasons for not purchasing from Himson, comparisons to other brands, preferred associations, and future purchasing intentions. The goal is to understand customer perceptions for academic purposes and confidentiality of personal details is assured.

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Ankit Shah
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150 views3 pages

Customer Attitudes on Himson Ceramics

The document is a survey questionnaire about customers' brand attitudes toward Himson Ceramics. It contains 11 questions regarding the respondent's use of Himson ceramic products, factors considered in purchase, opinions on features, reasons for not purchasing from Himson, comparisons to other brands, preferred associations, and future purchasing intentions. The goal is to understand customer perceptions for academic purposes and confidentiality of personal details is assured.

Uploaded by

Ankit Shah
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Shri M.H. Kadakia Institute of Management & computer Studies, Ankleshwar Respected Sir/Madam, I, study in Shri M.H.

Kadakia Institute of Management & computer Studies, Ankleswar Conducting a survey on To study customers Brand Attitude towards Himson Ceramics. I would be grateful, if you could answer the questionnaire below. The view conveyed by you will be used for our academic purpose only. Answer for personal queries will be kept confidential. Thank you. Yours Faithfully, Ankit Shah QUESTIONNAIRE 1. Are you using HIMSONs Ceramic Product? Yes No 6 months 1 year More than 3 years 2. Since how long you are using HIMSON Ceramic Product? Less than 6 months 1 year 3 years

3. From where do you come to know about HIMSON Ceramic Product? E-mail Ads Printed Ads Brochures Through visit of Sales man

Any other: Please Specify: _____________________________________ 4. How frequently do you purchase from HIMSON Ceramic Product? Weekly Quarterly Not Certain 5. Which Ceramic Product would you like to purchase most? Tubes & Tube Fittings Special cup guides Double Flagged Eyelets Plain U Guides DIABOLOS Trap guides Monthly Biannual

6. From the following which factors did you consider while purchasing HIMSON ceramic products? Design Price Durability Quality Availability Variety

7. State your opinion on HIMSON Ceramic Product features on following scale: [5 Strongly Agree, 4 Agree, 3- Neutral, 2- Disagree, 1 Strongly Disagree]
No. 1. 2. Features of HIMSON Ceramic Product 5 4 3 2 1

They always provide Innovative design of ceramic (Design) Products of HIMSONs are available in many Variety (Product Variety) Products of HIMSON Ceramic are good in Quality (Product

3. 4. 5. 6.

Quality) HIMSON Ceramics Price is competitive in market (Price) It never gets out of stock (Availability) HIMSONs products are long lasting in nature (Durability)

8. Why dont you prefer to purchase from HIMSON Ceramic Product? Price of Ceramic Product is very high than competitors Quality of the Ceramic Product is not good than other companies Far away from Place Not aware about HIMSONs Ceramic Credit Period is not so good or not offered Replacement of stock is not done

9. Compare the HIMSONs Ceramic Product on following factors with Mahalaxmi Brand. No. 1. 2. 3. 4. 5. 6. 7. 8. Factors Design Variety Quality Price Availability Delivery Period Payment Process Replacement Himson Mahalaxmi

10. Which are the associations you would like to align with HIMSONs Ceramic product? Example: Apple HIMSON

11. Will you continue to purchase Ceramic as product from HIMSON in future? Yes No Cant say

______________________________________________
Name: ________________________________ Experience: _________________ Address: ______________________________ No. of Years with HIMSON:____ Contact No: ____________________________ E mail: _____________________

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