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Brand Identity Process

The document outlines a 5 phase brand identity process including research and analysis, developing a brand strategy, creating an identity concept, expressing the brand, and managing brand assets.

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darkside1
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626 views1 page

Brand Identity Process

The document outlines a 5 phase brand identity process including research and analysis, developing a brand strategy, creating an identity concept, expressing the brand, and managing brand assets.

Uploaded by

darkside1
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Brand Identity Process

phase

1.

phase

2.

phase

3.

phase

4.

phase

5.

Research and Analysis

Brand Strategy

Identity Concept

Brand Expressions

Managing Assets

Clarify vision, strategies, goals, and values Research stakeholders needs and perceptions Conduct an internal, competitive, technology, and legal audit Interview key management Evaluate existing brands and brand architecture

Synthesize learnings Clarify brand strategy Develop a positioning platform Co-create brand attributes Present brand brief Create a naming strategy Develop creative brief

Visualize the future Develop key messages Design brand identity Finalize brand architecture Examine applicability Present identity strategy

Finalize identity solution Initiate trademark protection Prioritize and design applications Design identity program Apply brand architecture

Develop standards and guidelines Nurture brand champions Develop launch strategy and plan Launch internally first Launch externally Build synergy

Alina Wheeler 2005, Excerpted from Designing Brand Identity published by John Wiley & Sons.

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