3

!"#$%&' )*&+
CpLlmlzlng ?our Llnkedln roflle
Cn Llnkedln you wlll Lyplcally flnd LhaL your proflle ls noL as compleLe
or whole as you wlsh lL Lo be. ln Lhls chapLer, we wlll cover some
sLraLegles on how Lo creaLe a one hundred percenL compleLe proflle.
1o begln, when you flrsL log lnLo your Llnkedln accounL, you are
broughL Lo your home page. WhaL you need Lo do ls go Lo edlL proflle.
Cnce you are on your edlL proflle page you wlll noLlce a bar on Lhe rlghL
hand slde LhaL glves Lhe percenLage on proflle compleLeness.

lf LhaL bar ls noL aL one hundred percenL compleLe Lhen your proflle ls
noL enLlrely opLlmlzed.
?our Llnkedln proflle ls llke a resume. ?ou wanL lL Lo look professlonal,
sharp, and clean. 1he flrsL sLep ln opLlmlzlng your proflle ls Lo have a
professlonal looklng plcLure. ?our plcLure ls one of Lhe flrsL Lhlngs LhaL
people wlll noLlce abouL your Llnkedln proflle. So, lf your proflle plcLure
ls you on Lhe beach, Lhen make sure LhaL you are a Lravel agenL.
Also, you are golng Lo wanL an engaglng headllne.
6

!" $%&' () *"' &* +*,&,(*, %+&-.(*+/ 0"1 +2&34.+5 )&6 6"7 ," "*
LinkedIn and search for Commercial Construction, one persons
headline that comes up is: Business Insurance Expert8 9"+) %+ )&:+ 6"7
3"*+6/ 9"+) %+ )4+;(&.(<+ (* &* &1+&/ =+ .+&:+) '%+)+ >7+)'("*)
7*&*)$+1+-8 ?%() %+&-.(*+ -"+) *"' 1+:+&. %"$ %+ ;&* %+.4 6"78
?%"7,% '%+ %+&-.(*+ )&6) '%&' '%+ 3&* () &* +24+1'5 %+ .+&:+) .(''.+
(*@"13&'("* "* %() +24+1'()+8
A7'5 $%&' $"7.- &* +*,&,(*, %+&-.(*+ .""B .(B+/ C) &* +2&34.+5 36
headline says Integrated Marketing Firm/ Generating Increased Sales
and Measurable Results/ Speaker/ Trainer/ CEO MyCorporateMedia8
?%() %+&-.(*+ ,(:+) ,1+&' -+'&(. &) '" $%&' D -"E (' %&) ,1+&' -+'&(. "@ 36
+24+1'()+8

?ou do noL wanL a headllne LhaL ls merely a fancy LlLle. A fancy headllne
may appear professlonal buL lL glves very llLLle clue as Lo whaL your [ob
descrlpLlon ls.
When people look aL a message you have senL, or a group you are ln,
or anyLhlng on Llnkedln Lhey can scroll over your name and lL wlll glve
Lhe lnformaLlon you have llsLed ln your headllne. 1haL headllne shows
Lhe value of engaglng wlLh you. So make sure you have a compelllng
headllne and a professlonal plcLure.
Cnce you have made a sLrong headllne you should make sure you
have placed yourself ln Lhe correcL lndusLry. ?ou can do Lhls by cllcklng
7

edlL, whlch ls ln your proflle box, and scrolllng down Lo location and
lndusLry. 1here you can chose whlch lndusLry you are ln. Make noLe
that right above location and industry ls headline. 1haL ls where
you wlll puL your professlonal headllne.
!" $% &'() $*+,("-." "/-" ),0( 1')2,(3%4 2/$5/ -(' ", 6' 7,0.3 $.
),0( 8,6 "$"9'%4 -(' 0%'3 *,%" '77'5"$&'9) %, "/-" ),0 (-.1 -6,&' ),0(
5,*+'"$"$,.: When addlng your [ob LlLles, you should make sure LhaL
you are uslng keywords LhaL maLch up wlLh Lhose LlLles. ?ou can
maxlmlze your [ob LlLles by addlng ln every llLLle Lhlng LhaL you do.
When you do Lhls, make sure LhaL you are uslng a common Lhread of
keywords. lor lnsLance, slnce l servlce a hoLel lndusLry and a
manufacLurlng lndusLry l can lncorporaLe LhaL lnLo my [ob LlLle uslng
keywords.
D34"1'&*' *"'+F G%+* 6"7 "4'(3(<+ 6"71 41"@(.+ &*- 7)+ B+6$"1-)5
3&B+ ;+1'&(* '%&' 6"7 H7(.- 74 3"1+ B+6$"1-) '%&* 6"71 ;"34+'('"1)8
I"7 ;&* -" '%() H6 )+&1;%(*, &*- ;"7*'(*, 74 B+6$"1-) '%&'
;"34+'('"1) %&:+8 I"7 )%"7.- ;"7*' +:+16 B+6$"1- (* '%+(1 J"H '('.+5
'%+(1 )4+;(&.'(+)K $%(;% () .";&'+- @71'%+1 -"$* "* '%+(1 41"@(.+K CL9
1+;"33+*-&'("*)8 I"7 $&*' '" H+ ;+1'&(* '%&' 6"7 ,+' &) 3&*6
1+;"33+*-&'("*) &) 6"7 ;&*8 G%+* 4+"4.+ )+*- 6"7 '%")+
1+;"33+*-&'("*)5 6"7 $&*' '" 3&B+ )71+ '%&' '%+6 &1+ B+6$"1-
)+*)('(:+8 M*;+ 6"7 %&:+ ;"7*'+- 74 &.. "@ '%+ B+6$"1-) (* 6"71
competitors J"H '('.+)5 )4+;(&.'(+)5 &*- 1+;"33+*-&'("*) 6"7 *++- '"
;"7*' 74 '%")+ '%(*,) (* 6"71 41"@(.+ &*- 3&B+ )71+ '%&' 6"7 %&:+ '%+
)&3+ &3"7*' (@ *"' 3"1+ )" '%&' 4+"4.+ $%" &1+ )+&1;%(*, $(.. @(*- 6"7
@(1)'8
8

Some oLher Lhlngs you wlll wanL Lo do are Lo flll ln your pasL [ob LlLles-
whlch need Lo be keyword senslLlve, educaLlon, and recommendaLlon.
8emember Lo geL as many recommendaLlons as you can and be sure
LhaL Lhey are keyword senslLlve. Also, you need Lo puL ln your
webslLes. ?ou can do Lhls by cllcklng edlL beslde Lhe webslLe box.
;-1' %0(' "/-" 2/'. ),0 5/,,%' 2/-" 1$.3 ,7 2'6%$"' ),0 2-." ),0
5/,,%' ,"/'(: <) 5/,,%$.= ,"/'( ),0 -(' -69' ", "$"9' -.3 9$%" ),0(
2'6%$"' (-"/'( "/-. 80%" +0""$.= 69,= ,( +,("7,9$,:
A couple oLher Lhlngs you need Lo flll ouL would be a 1wlLLer accounL
and your ubllc roflle. When you cllck edlL for your ubllc roflle be
sure Lo selecL cusLomlze u8L.

9


?%() () (34"1'&*' H+;&7)+ (' () B+6$"1-) )+*)('(:+ '" '%+ )+&1;% +*,(*+)8
Cnce you have flnlshed fllllng Lhose Lhlngs ouL you need Lo flll ouL
your summary. 1he summary ls remarkably lmporLanL. ?ou wanL
an engaglng summary LhaL Lells people how you can help Lhem. When
a person vlews your proflle Lhe flrsL Lhlng Lhey wlll look aL ls your
plcLure and your capLlvaLlng headllne. AfLer Lhey Lake noLe of Lhese Lwo
Lhlngs, Lhey are golng Lo go Lo your summary. 1hey wlll noL look aL all
of your [ob LlLles or recommendaLlons or anyLhlng else. 1hls parL of
your proflle ls golng Lo glve Lhem more deLall abouL wheLher or noL you
are a worLhwhlle asseL. ?ou should make an engaglng summary LhaL
lncludes lnformaLlon such as whaL you do, your servlces, your
capablllLles, maybe a llLLle personal lnformaLlon such as someLhlng
abouL your famlly and whaL clLy you llve ln. SomeLhlng else you should
add Lo your summary ls your conLacL lnformaLlon. 1hose are really
lmporLanL.
10

When you scroll down your proflle page you wlll come Lo a parL LhaL
reads Lxperlence. Pere you should flll ouL Lhe lnformaLlon on your
mosL currenL [ob LlLle. ?ou do noL need Lo add your oLher [ob LlLles
because Llnkedln does noL rank Lhem and people are noL golng Lo scroll
down and read Lhem. AfLer fllllng ouL LhaL lnformaLlon scroll back up Lo
currenL [ob LlLles and cllck add a currenL poslLlon. llll ouL Lhe
lnformaLlon LhaL says Company name and 1lLle. 1hen check Lhe box
LhaL says 1lme erlod: l currenLly work here. Cnce LhaL happens
anoLher box wlll open LhaL says updaLe my headllne Lo- make cerLaln
LhaL Lhe box ls nC1 checked. lf lL ls checked lL wlll updaLe Lhe headllne
by your plcLure and you do noL wanL LhaL. lf you wanL your mosL
currenL [ob LlLle Lo remaln aL Lhe Lop- llke shown ln Lhe phoLo

11

Lhen you need Lo have lL a monLh newer Lhan Lhe resL of Lhe LlLles.
0"1 +2&34.+5 (@ 6"7 %&:+ '%+ 3")' ;711+*' J"H '('.+ N&1;% OPQP '%+*
6"7 *++- '" %&:+ '%+ 1+)' "@ '%+ -&'+) 0+H17&16 OPQP &*- +&1.(+18 ?%()
$(.. B++4 6"71 ;711+*' J"H '('.+ '%+ 3")' ;711+*'8
1he flnal Lwo Lhlngs LhaL you wanL Lo do Lo compleLe your proflle are
Lo flll ln your ConLacL SeLLlngs and your ersonal lnformaLlon. ?ou wlll
flnd Lhe ConLacL SeLLlngs aL Lhe very boLLom of Lhe page. Cllck edlL and
Lhen add Lhe provlded lnformaLlon. 1he lnformaLlon LhaL you wlll puL
here ls your phone number and emall. ?ou should also relLeraLe whaL lL
ls you do and why people would wanL Lo conLacL you. lL glves you Lhe
opLlon of whaL klnd of messages you wlll accepL, be sure Lo selecL Lhe
12

clrcle LhaL allows you Lo recelve lnLroducLlons, lnMall, and CpenLlnk
messages. 8elow Lhe message opLlon Lhere ls an CpporLunlLy
reference- selecL ALL of Lhe preferences. AfLer LhaL, hlL save changes.
?ou wlll flnd Lhe ersonal lnformaLlon rlghL above Lhe ConLacL SeLLlngs.
llll all of LhaL ln. 1hese Lwo Lhlngs are very lmporLanL Lo compleLlng
your proflle.
Why would you wanL all Lhese open? ?ou are here Lo grow your
business arent you?
ln concluslon, Lhls chapLer has revealed Lhe mosL crlLlcal areas Lo
compleLe on your Llnkedln proflle Anu Lo keyword sLraLeglze so LhaL
you can rank hlgher Lhan your compeLlLlon.
R+3+3H+1 '%() &H"7' 6"71 S(*B+-D* 41"@(.+F 6"71 41"@(.+ () 6"71
1+)73+8 ?%&' 3+&*) '%&' (@ 6"7 &1+ .""B(*, @"1 & *+$ "44"1'7*('6 "1
'16(*, '" ,+' *+$ H7)(*+))5 '%() () 6"71 1+)73+8 !" H+ ;+1'&(* '%&' (' ()
-"*+ 41"@+))("*&..68







vldeo 1uLorlal of ChapLer 1