Starting Right Case
Since there are no probabilities given in the case, each of the individuals mentioned in the case
must make a decision uncertainty.
In order to advise the individuals in the case on the investment strategy based on their risk
appetite and return expectations, a payoff table must be constructed. The two states in the case
are: a favorable market (event 1) and an unfavorable market (event 2). The four decision
alternatives are: do nothing (alternative 1), invest in corporate bonds (alternative 2), invest in
preferred stock (alternative 3), and invest in common stock (alternative 4). Given Below is the
payoff table .
Calculations for alternatives 2 ,3 and 4 are provided as follows:
Alternative 2: the return in a good market is $30,000 (1 + 0.13) 5 = $55,273. The return in a good
market is $120,000, (4 x $30,000) for alternative 3, and $240,000, (8 x $30,000) for alternative 4.
Payoff table
Laplace
Hurwicz
Event 1
Event 2
Average Value
Minimu
m
Maximu
m
Value
Alternative
1
0.0
0.00
Alternative
2
55,273
10,000
22,636.5
10,000
55,273
2,819.97
Alternative
3
120,00
0
15,000
52,500.0
15,000
120,000
150.00
Alternative
4
240,00
0
30,000
105,000.0
30,000
240,000
300.00
Regret table
Maximum
Alternative
Event 1
Event 2
Regret
Alternative 1
240,000
240,000
Alternative 2
184,727
10,000
184,727
Alternative 3
120,000
15,000
120,000
Alternative 4
30,000
30,000
a. Sue Pansky is a risk avoider and should choose an alternative that has no loss. Since all
the decision alternatives involve a chance of loss,she should do nothing and not make an
investment in Starting Right.
b. Ray Cahn should use the Hurwicz value in his deciion, with a coefficient of realism of
0.11, since he believes there is only a 11% chance of The best decision is to do nothing.
c. Lila Battle should eliminate alternative 1 of doing nothing and apply the maximin
criterion. The result is to invest in the corporate bonds.
d. George Yates should use the Laplace decision criterion. He would choose the highest
value calculated in the Laplace column. Therefore, the best decision for George is to invest in
common stock.
e. Pete Metarko is a risk taker, and is optimistic about the market he should choose to invest
in common stock. This is because it is the alternative ith the highest maximun return.
f. Julia Day can eliminate the preferred stock alternative and still offer alternatives to risk
seekers (common stock) and risk avoiders (doing nothing or investing in corporate bonds).