DATA ANALYSIS AND INTERPRETATION
Q-1 Sex ratio of the respondents
Table Number - 1
PARTICULARS
NUMBER
%AGE
MALE
139
55.6
FEMALE
111
44.4
160
140
120
100
Number of the
Respondents
80
Percentage of
the
Respondents
60
40
20
0
Male
Female
Interpretation:
The graphical representation of the table shows that out of the
250 Respondents, 139 were male and 111 were female.
1
Q.2- occupation of the Respondents Family
Table Number - 2
PARTICULARS
NUMBER
%AGE
Service
109
43.6
Professional
34
13.6
Business
76
30.4
Others
31
12.4
Total
250
100
120
100
80
Number of the
60
Respondents
40
Percentage of the
Respondents
20
0
Service
Professional Business
Others
Interpretation
The graphical representation of the table shows that out of the
250 respondents, 109 respondents belong to the service family,
76 were from business, 34 were from the professional and 31
were from the others family.
Q- 3 Income level of the respondents family
Table Number- 3
PARTICULARS
NUMBER
%AGE
Less than 15,000
101
40.4
15,001-25,000
61
24.4
25,001-35,000
52
20.8
35001 & above
36
14.4
250
100
Total
120
100
80
Number of the Respondents
60
Percentage of the
Respondents
40
20
0
Less than
15,000
15,00125,000
25,00135,000
35,001 &
above
Interpretation
The graphical representation of the table shows that out of the
250 respondents, 101 respondents were from the family
whose income is less than 15,000, 61 respondents were from
the family whose income is between the 15,001 - 25,000, 52
respondents were from the family whose income is between
25,001- 35,000 and rest were from the family whose income is
above 35,001.
Q-4. Educational Backgroud of the Respondents parents
Table Number- 4
PARTICULARS
NUMBER
%AGE
High school
34
13.6
Intermediate
23
9.2
Graduate
89
35.6
Post graduate
98
39.6
Other
2.4
Total
250
100
120
100
80
Number of the
Respondents
60
Percentage of
the
Respondents
40
20
0
Interpretation:
The graphical representation shows that out of the
respondents,
98
respondents parents
are post graduate, 89 respondents
parents are graduate, 34 respondents parents are high school,
23
are
intermediate
and
rest
have
others
educational
250
background.
Q-5 - Which mobile phone you are using?
Table No. 5
S.NO
Name of the Mobile
Number of the
Percentage of
Phones
Respondents
Respondents
Nokia
155
62
Samsung
2.4
Sony Ericson
34
13.6
LG
22
8.8
Motorola
22
8.8
Others
11
4.4
Total
250
100.0
Number of the Respondents with Various
Mobile
Phones
180
160
140
120
100
80
60
40
20
0
No of the respondents
Percentage of
Respondents
Interpretation
Out of the 250 respondents, 155 are using the Nokia phones, 34
are using the Sony Ericson, 6 are using the Sumsung, 22 are
using the LG, 22 are using the Motorola and 11 are using the
Others.
Q.6 - How long you are using the mobile phones?
Table No.- 6
S.NO
Time Period of using
Number of the
Percentage of
the mobile phones
Respondents
Respondents
Less than 1 year
48
19.2
1-2 years
75
30
2-4 years
56
22.4
Above 4 years
71
28.4
250
100.0
Total
Number of the Respondents on the basis of usage time period
80
70
60
50
40
Number of the Respondents
30
Percentage of the
20
Respondents
10
0
Less than 1
year
1-2 year
2-4year
Above 4 year
Interpretation
Out of the 250 respondents 48 are using for less than year,
75
are
using
for
1-
2years, 56 are using for 2-4 years, 71 are using for above 4
years.
Q.7- How often do you change your mobile phone?
Table No.- 7
S.NO
Frequency of
Number of the
Percentage of
changing the mobile
Respondents
Respondents
phones
1
Less than 1 year
59
23.6
1-2 years
88
35.2
2-4 years
43
17.4
Above 4 years
60
24
250
100.0
Total
Number of the Respondents on the basis of
frequency of
changing the mobile phones
100
90
80
70
60
50
40
30
20
10
0
Number of the Respondents
Percentage of the Respondents
Less than 1
year
1-2 year
2-4year
Above 4 year
Interpretation
Out of the 250 respondents 59 are using for less than year,
88
are
using
for
1-
2years, 48 are using for 2-4 years, 60 are using for above 4
years.
Q.8 What will you be willing to pay for a mobile phone by
respondents.
Table Number- 8
PARTICULARS
NUMBER
%AGE
Less than 10,000
142
56.8
10,000 to 20,000
86
34.4
20,001 to 40,000
15
Any amount
2.8
Total
250
100
160
140
120
100
Number of the
Respondents
80
Percentage of the
Respondents
60
40
20
0
Less than
10,00110,000
20,00140,000
any
amount
20,000
Interpretation:
The graphical representation shows that out of the
respondents,
142
respondents were willing to spend less than 10,000, 86 were
willing to spend between 10,001 to 20,000, 15 were willing to
pay betweem 20,001 to 40,000 and rest were ready to pay any
250
amount.
Q-9 . Consider the TV advertisement you like most -what brand is
it promoting by respondents.
Table Number- 9
PARTICULARS
NUMBER
%AGE
Nokia
122
48.8
Samsung
43
17.2
Sony Ericson
42
16.8
LG
11
4.4
Motorola
24
9.6
Iphone
.8
Blackberry
1.6
Other
.8
250
100
Total
140
120
100
Number of the
Respondents
80
Percentage of the
Respondents
60
40
20
0
Interpretation:
Out of the 250 respondents, 122 like the Nokia advertisement
most,
43
like
the
samsung, 42 like the Sony Ericson, 24 like the Motorola, 11 like
the
LG
and
rest
like
others.
