TABLE 4.
1
TABLE SHOWING AGE WISE CLASSIFICATION
Options Respondents Percentage
18-25 29 58
25-40 15 30
40-60 06 12
Above 6 0 0%
Total 50 100
FIGURE 4.1
DIAGRAM SHOWING AGE WISE CLASSIFICATION
70
60
50
40
30
20
10
0
18-25 25-40 40-60 Above 6
Interpretation
Majority of the respondents are belonging to age between 18-25 and 30% of respondents
from 25-40.Around 12% of people age is between 40-60.
TABLE 4.2
TABLE SHOWING GENDER WISE CLASSIFICATION
Options Respondents Percentage
Male 46 92
Female 4 8
Transgender 0 0
Total 50 100
FIGURE 4.2
DIAGRAM SHOWING GENDER WISE CLASSIFICATION
Percentage
8%
92%
Male Female Transgender
Interpretation
In this table shows that the 92% of respondents are male and only 4% are female.
TABLE 4.3
TABLE SHOWING EDUCATIONAL QUALIFICATION
Options Respondents Percentage
Below S S L C 2 4
SSLC 8 16
Plus 2 19 38
Degree 15 30
PG 06 12
Total 50 100
FIGURE 4.3
DIAGRAM SHOWING EDUCATIONAL QUALIFICATION
Below S S L C SSLC Plus 2 Degree PG
4%
12%
16%
30%
38%
Interpretation
In this table shows that the educational qualification of the respondents are 38% from the plus
two and 30% have degree qualification. Around 16% have SSLC and only 12% have PG.
Only 4% have below SSLC.
TABLE 4.4
TABLE SHOWING OCCUPATION OF THE RESPONDENTS
Options Respondents Percentage
Students 12 24
Business 18 36
Employees 16 32
Others 04 8
Total 50 100
FIGURE 4.4
DIAGRAM SHOWING OCCUPATION OF THE RESPONDENTS
Others
Employees
Business
Students
0 5 10 15 20 25 30 35 40
Interpretation
In this table shows that the occupations of the respondents are 36% from the business and
32% are employees. Around 24% are students and only 8% have other works.
TABLE 4.5
TABLE SHOWING MONTHLY INCOME
Options Respondents Percentage
Below 20000 41 82
20000 – 50000 9 18
50000 – 70000 0 0
70000 and above 0 0
Total 50 100
FIGURE 4.5
DIAGRAM SHOWING MONTHLY INCOME
90
80
70
60
50
40
30
20
10
0
B e l o w 20000 20000 – 50000 50000 – 7 0 0 0 0 70000 an d ab o ve
Interpretation
In this table shows that most of respondents monthly income is below 20000 and around 18%
have 20000-50000.
TABLE 4.6
TABLE SHOWING PREFERENCE OF COMPANY
Options Respondents Percentage
Toyota 16 32
Maruthi Suzuki 24 48
Mahindra 03 06
Hyundai 04 08
Others 03 06
Total 50 100
FIGURE 4.6
DIAGRAM SHOWING PREFERENCE OF COMPANY
60
50
40
30
20
10
0
Toyota Maruthi Suzuki Mahindra Hyundai Others
Interpretation
Majority of the respondents are using Maruthi Suzuki company car. And Toyota customers
are 32%.Hyundai car using 8% and Mahindra and other cars 06% respectively.
TABLE 4.7
TABLE SHOWING CAR MODELS
Options Respondents Percentage
Option 8 16
Semi option 22 44
Full option 13 26
Others 7 14
Total 50 100
FIGURE 4.7
DIAGRAM SHOWING CAR MODELS
Option Semi option Full option Others
14% 16%
26%
44%
Interpretation
In this table shows 44%are used semi option and 26% full option model. Around 16% are
said that option and 14% others.
TABLE 4.8
TABLE SHOWING PERIOD OF USING CAR
Options Respondents Percentage
6 months to 1year 18 36
1 -2 years 22 44
2-3 years 06 12
Above 3 year 04 08
Total 50 100
FIGURE 4.8
DIAGRAM SHOWING PERIOD OF USING CAR
Above 3 year
2-3 years
1 -2 years
6 months to 1year
0 5 10 15 20 25 30 35 40 45
Interpretation
In this table shows that 44% are using car 1 to 2 years and 36% are 6 month to 1 year.
Around 12% 2 to 3 years. Only 8% above 3 years
TABLE 4.9
TABLE SHOWING MODE OF PURCHASE
Options Respondents Percentage
Ready cash 27 54
Installment 16 32
Lease 02 04
Others 05 10
Total 50 100
FIGURE 4.9
DIAGRAM SHOWING MODE OF PURCHASE
60
50
40
30
20
10
0
Ready cash
Installment
Lease
Others
Interpretation
In this table shows that majority of people are buy car on ready car and 32% installment .10%
others and 4% lease.
TABLE 4.10
TABLE SHOWING COLOR PREFERENCES
Options Respondents Percentage
Blue 04 08
White 26 52
Red 02 04
Black 12 24
Others 06 12
Total 50 100
FIGURE 4.10
DIAGRAM SHOWING COLOR PREFERENCES
60
50
40
30
20
10
0
Blue White Red Black Others
Interpretation
In this table shows that 52% of customers are choosing white and 24% black. Around
12%other color and 8% blue at last 4% red.
TABLE 4.11
TABLE SHOWING REASONS FOR SELECTING USED CARS
Options Respondents Percentage
Durability 08 16
Quality 12 24
Price 22 44
Resale value 03 06
Others 05 10
Total 50 100
FIGURE 4.11
DIAGRAM SHOWING REASONS FOR SELECTING USED CARS
Durability Quality Price Resale value Others
44%
6%
10%
16%
24%
16%
Interpretation
In this table shows that 44% are looking to the price and 24% quality.16% durability and
10% others. Only 6% are looking resale value.
TABLE 4.12
TABLE SHOWING INFORMATION ABOUT THE CAR
Options Respondents Percentage
Dealer 13 26
Advertisement 07 14
Friends/relatives 20 40
Internet 04 08
Other mediums 06 12
Total 50 100
FIGURE 4.12
DIAGRAM SHOWING INFORMATION ABOUT THE CAR
45
40
35
30
25
20
15
10
0
Dealer Advertisement Friends/relatives Internet Other mediums
Interpretation
In this table shows that 40% are get information from friends or relatives and 26% dealer.
14% advertisement and 12% other mediums only 8% internet.
TABLE 4.13
TABLE SHOWING PURPOSE OF USING CAR
Options Respondents Percentage
Business use 02 04
Taxi use 08 16
Personal use 35 70
Others 05 10
Total 50 100
FIGURE 4.13
DIAGRAM SHOWING PURPOSE OF USING CAR
70
60
50
40
30
20
10
0
Business use Taxi use Personal use Others
Interpretation
In this table shows that 70% are using car for personal use and 16% for taxi. Around 10%
others and 4% business use.
TABLE 4.14
TABLE SHOWING SATISFACTION LEVEL
Options Respondents Percentage
Highly satisfied 06 12
Satisfied 35 70
Dissatisfied 06 12
Highly dissatisfied 03 06
Total 50 100
FIGURE 4.14
DIAGRAM SHOWING SATISFACTION LEVEL
Highly satisfied Satisfied Dissatisfied Highly dissatisfied
6% 12%
12%
70%
Interpretation
In this table shows that 70% are satisfied and 12% are dissatisfied and highly satisfied .6%
highly dissatisfied.
TABLE 4.15
TABLE SHOWING FEEL OF RESPONDENTS WHEN DRIVING
Options Respondents Percentage
More comfortable 14 28
Comfortable 27 54
Less Comfortable 04 08
Uncomfortable 05 10
Total 50 100
FIGURE 4.15
DIAGRAM SHOWING RESPONDENTS WHEN DRIVING
54
28
10
8
More comfortable Comfortable Less Comfortable Uncomfortable
Interpretation
In this table shows that feeling when drive the car the respondents are 54% are comfortable
and 28% more comfortable. Around 10% uncomfortable and 8% less comfortable.
TABLE 4.16
TABLE SHOWING INFLUENCE OF PROMOTIONAL MEDIAS
Options Respondents Percentage
Broadcasting 08 16
Product demonstration 06 12
Word of mouth 19 38
Publications 17 34
Total 50 100
FIGURE 4.16
DIAGRAM SHOWING INFLUENCE OF PROMOTIONAL MEDIAS
16%
34%
12%
38%
Broadcasting Product demonstration Word of mouth Publications
Interpretation
In this table shows that 38% know about it word of mouth and 34% publications. Aound 16%
broadcasting 12% product demonstration.
TABLE 4.17
TABLE SHOWING SELECTION OF CAR VARIENT
Options Respondents Percentage
Diesel 25 50
Petrol 20 40
electric 05 10
Total 50 100
FIGURE 4.17
DIAGRAM SHOWING SELECTION OF CAR VARIENT
Diesel Petrol electric
40%
10%
10%
50%
Interpretation
In this table shows that 50% are like diesel car and 40% petrol. Only 10% electrical.
TABLE 4.18
TABLE SHOWING OPINION ABOUT PRICE OF CARS
Options Respondents Percentage
Very high 07 14
High 13 26
Reasonable 25 50
Low 05 10
Total 50 100
FIGURE 4.18
DIAGRAM SHOWING OPINION ABOUT PRICE OF CARS
60
50
40
30
20
10
0
Very high High Reasonable Low
Interpretation
In this table shows that opinion of price of used car 50% reasonable and 26% high. Around
14% very high and 10% low.
TABLE 4.19
TABLE SHOWING SATISFACTION LEVEL OF PERFORMANCE OF
CAR
Options Respondents Percentage
Highly satisfied 06 12
Satisfied 34 68
Dissatisfied 08 16
Highly dissatisfied 02 04
Total 50 100
FIGURE 4.19
DIAGRAM SHOWING SATISFACTION LEVEL OF PERFORMANCE
OF CAR
4
HIGHLY DISSATISFIED
16
DISSATISFIED
68
SATISFIED
12
HIGHLY SATISFIED
Interpretation
In this table shows that satisfaction level of performance 68% satisfied and 16% dissatisfied.
Around 12% highly satisfied and 4% highly dissatisfied.
TABLE 4.20
TABLE SHOWING FACTORS AFFECTING SATISFACTION OF THE
CUSTOMER
Options Respondents Percentage
Feature 04 08
Quality 12 24
Price 14 28
Design 11 22
All at these 09 18
Total 50 100
FIGURE 4.20
DIAGRAM SHOWING FACTORS AFFECTING SATISFACTION OF
THE CUSTOMER
Feature
All at these
Quality
Design
Price
Feature Quality Price Design All at these
Interpretation
In this table shows that factors affecting satisfaction 28% said that price and 24% looking
quality. Around22% design and 18% all at these. Only 8% feature.
TABLE 4.21
TABLE SHOWING OPINION ABOUT AFTER SALES SERVICE
Options Respondents Percentage
Excellent 03 06
Good 29 58
Average 18 36
Unacceptable 0 0
Total 50 100
FIGURE 4.21
DIAGRAM SHOWING OPINION ABOUT AFTER SALES SERVICE
Unacceptable
Average
Good
Excellent
0 10 20 30 40 50 60 70
Interpretation
In this table shows that 58% are said that the after sale service is good and 36% average.
Only 6% said excellent.
