Manager Interview
Questionnaires
Name-
Address-
1) Is samruddhi a national company or international?
2) Which are international markets?
3) In which area companies distribute the product?
4) Companies have how many distributors?
5) What is the distribution channel used for distribution of your
product?
a) Manufacturer-consumer
b) Manufacturer-Wholesaler-Consumer
c) Manufacturer-Wholesaler-Retailer-Consumer
d) Manufacturer-agent-Distributor-Consumer
6) From above which channel is profitable for company?
7) Does the company conduct proper induction program for new
channel member?
a) Yes
b) No
8) Are distributors satisfied with the profit margins they are
getting?
a) Highly satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Highly satisfied
9) How the distributors affect the price of product?
a) Cost of high
b) Cost of low
c) Remain equal
10) Do you think that your distributor play an important role in
product innovation?
a) Yes
b) No
11) Dose your distribution of production limits to India Company?
a) Yes
b) No
12) Dose international distributors are profitable then national?
a) Yes
b) No
13) Do you have the complaint about distributors above
customers?
a) Yes
b) No
14) What is your distributor channel type?
a) B2B
b) B2C
15) If both types from above then which are profitable?
a) B2B
b) B2C
16) Do you come across any conflict or
mismanagement/misbehavior from distributors ever?
a) Yes
b) No
17) You which of following auctioning are perform by your
distribution channel?
a) Information collection
b) Promotion
c) Contacting cost
d) Negotiation
e) Pricing
f) Maintenance
18) What are the future plans?
Distributors questionnaires
Name-
Address-
AgeExperiencePost-
1) From how many years you are working as distributors for
Samruddhi Company?
a) 1 Year or less
b) 3 To 5 Year
c) 1To 3 Year
d) More than 5 Year
2) Which areas you are covering under your distribution
3) How much products you buy from manufacturer at a single
time?
4) Is there any compulsion/restriction on quantity of product to
be purchased by you?
a) Yes
5) Who is your supplier?
b) No
6) Is there any regional distributor superior you?
a) Yes
b) No
7) Do you get discounts/concession on the basis of quantity of
product you buy?
a) Yes
b) No
8) Are you satisfied with the profit margin you get per product?
a) Highly satisfied
c) Neutral
b) Satisfied
d) Dissatisfied
e) Highly dissatisfied
9) Are you satisfied with companys services?
a) Highly satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Highly dissatisfied
10) Are you satisfied with sales efforts of the company?
a) Highly satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Highly dissatisfied
11) Do you have your own sales force?
a) Yes
b) No
12) Are you satisfied with the overall sales of the product of the
company?
a) Highly satisfied
b) Satisfied
c) Neutral
d) Dissatisfied
e) Highly satisfied
13) Other than samruddhi do you have any other companys
distributorship?
a) Yes
b) No
14) If yes which companys distributorship you have?
a) Samruddhi
b) Others
15) How wide your dealers network is?
a) In city
b) In small town
c) Both
16) Do you have your retail sales counter too?
a) Yes
b) No
17) Are you satisfied with the credit policy of the company?
a) Highly satisfied
d) Dissatisfied
b) Satisfied
c) Neutral
e) highly dissatisfied
18) Dose the company shares the cost of your sales personnel?
a) Yes
b) No
19) Dose promotion of product is your responsibility?
a) Yes
b) No