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Book 1

The document provides a survey about sales and marketing techniques used by a retail store. It collects information on the store name and products sold. It asks about staffing levels and sales of local products. The survey also asks about the store's use of various advertising, promotion, and sales techniques to attract customers and increase profits. Respondents are asked to rate how frequently different promotional activities are used and which cost control practices and profit maximization strategies the store employs.

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JYOTI KUMARI
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36 views3 pages

Book 1

The document provides a survey about sales and marketing techniques used by a retail store. It collects information on the store name and products sold. It asks about staffing levels and sales of local products. The survey also asks about the store's use of various advertising, promotion, and sales techniques to attract customers and increase profits. Respondents are asked to rate how frequently different promotional activities are used and which cost control practices and profit maximization strategies the store employs.

Uploaded by

JYOTI KUMARI
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Personal Informatin :

Name of the respondent


Name of the company

Business Profile
Type of retail store

Total number of staff working at your shop:


Which categories of the product do you sell?
how many products of udaynarayanpur cluster do have in your retail shop
Total Number of products available at your shop
What is the percentage of profit growth of your store than last year?

sales tecniques
Advertising (Print/Media)
Personal Selling
Sales Promotions
Public Relations
Direct Marketing
Sponsorship
Publicity
Internet Marketing

Please circle a rating indicating your perceived level of agreement (as 5: Strongly Agree, 4: Agree, 3: Undecided, 2: Disagree, 1
Sales promotions are important….
a. To introduce new products or services
b. To attract new customers
c. To induce existing customers to buy more
d. Helps the firm to remain competitive
e. To increase sales in off-seasons
f. To add to the stock of the dealers

How frequently you perform sales promotions in your stores? a. Very Frequently b. Frequently c. Occasionally d. Rarely

Kindly rate the frequency of following sales promotions offered at your store
Sampling
Free trial
free gifts
Special pricing
Loyal reward program
Coupons
Extra product (1+1 free)
Exchange scheme
Free delivery/installation
Extended warranty/guarantee
Profit Maximization Techniques
Which of the following variable cost is essential to monitor regularly to maintain lower cost of retail operations? Please circ
Cost of promotions inside stores
Cost of promotions outside stores
Electricity cost
. Store maintenance cost
Human resource cost
Transportation Cost

Which of the following practices your store follows for profit maximization
Use of IT for Billing/Inventory
Minimization of workforce
Training to staff
Private labels
Promoting local brands
Merchandise rationalization
. In-store-branding
Buying experiences to customers
a. Organized Retail b.Unorganized Retail

less than 10 10 to 15 15 to 20 more than 20

less than 1000 1000-5000 5000-10000 more than 10000


negative upto 20% 20-40% 40-60% more than 60%

strongly dissastisfied

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