HISTORY
VERNON CARVER RUDOLPH
The founder of Krispy Kreme is Vernon
Carver Rudolph who was born in Marshall
County, Kentucky. Just like the other
successful businessmen, Rudolph was only
a high school graduate. When he graduated
from high school, he went to Paducah,
Kentucky with his uncle, Ismael Armstrong.
In 1933, his uncle bought a doughnut shop
and a recipe for yeast-raised donuts from a
New Orleans French chef Joe LeBeau.
Unfortunately, the business did not succeed
and his uncle decided to sell his business to
Plumie Rudolph, Rudolphs father.
Here is the timeline of Krispy Kremes
history:
1937. In the summer of 1937,
Rudolph, who is determined to build
his own doughnut shop, moved to
Winston-Salem, North Carolina to
make his dream into reality. On July
13,1937, using the recipe that his
uncle bought, he started selling
doughnut in the local grocery stores
and because of the aromatic smell of
his doughnuts people began to stop
buy his store and bought some his
doughnut.
1944. After the World War II, Krispy
Kreme started to use display case or
showcase to display their products
like cake doughnuts and also their
well-known yeast doughnut.
1955. The bowtie logo of Krispy
Kreme is trademarked with a familiar
green and red coloring. The Krispy
Kreme logo was designed by Benny
Dinkins, a local architect. Also,
during 1955, the started to do
fundraising to enable schools to buy
uniforms and take school trips
because of their mission To touch
and enhance lives through the joy
that is Krispy Kreme.
1963. During the year of 1963,
Krispy Kreme improved their
production of doughnut form Hand
production into automated and more
advanced production.
1973. On August 16, 1973, Vernon
Rudolph died and the growth of
Krispy Kreme slowed down as the
company was reorganized for sale
by his heirs to Beatrice Company in
1976.
1989. Krispy Kreme opened its first
retail store outside Kentucky, which
is on High Point Road in
Greensboro, North Carolina. During
that time, they changed their order
system from paper ordering system
into an innovative menu system
which helped the customers to order
products at a much faster pace.
1992. Krispy Kreme developed the
Hot Doughnut Now Light in which
they will lit their Hot Doughnut Now
sign in the store which signals
customer that they can buy hot
glazed donut in the store.
2000. Krispy Kreme introduced
donuts in heart shapes which is a
part of their Share the Love
campaign.
2001. On December 2001, Krispy
Kreme opened its first international
store in Canada just outside of
Toronto. And then the expansion
continues to the first stores outside
North America which opened in
Sydney, Australia and in London,
England in 2003.
2011. Krispy Kreme started to
launch its signature coffee blends in
their US and Canada location where
three of its specially crafted coffee
blends are a perfect match to their
one of a kind doughnut. Also, they
launch their Hot Light app which is
an application that provides the
ability to search for nearby location
and receive Hot light alerts from
participating stores.
2012. They celebrated their 500th
International opening in Mexico and
to celebrate their 75th birthday, they
did the Glazed the Nation Tour in
2012.
2013. They opened their 100th shop
or store in Mexico.
information about products and
services.
This is strength in terms of keeping
their recipe and also their
ingredients secret from their
competitors.
Weaknesses
Well-established and long running
company
Krispy Kreme is founded in 1937
which means that it is on its 77th year
in business. This strength means
that they have a strong foundation
and they can keep pace with their
competitors.
In using this kind of customer
satisfaction measurement, they are
able to measure the quality of
service, or compliance with
regulation, or to gather specific
Too much sweetness of
doughnuts
If you will compare the amount of
sugar of Dunkins donut from Krispy
Kremes donut, Krispy Kreme has
the highest amount or grams of
sugar.
Personalized doughnuts
Regular mystery shop visits
Limited amount of healthy menu
selections
Based on the nutirtion facts of their
donuts, there is a limted number of
healthy donut selection.
Their personalized doughnut is their
strength because of its uniqueness
and it can be a substitute to cake in
expressing your love with your love
ones.
Few stores
Their stores in Philippines is only 50
and this becomes a weakness
because only few places are being
served by their product.
STRENGTHS
Single supplier of doughnut
mixes or mix concentrates to all
Krispy Kreme stores worldwide.
High risk
Dunkin Donuts has a much cheaper
price than Krispy Kreme that creates
a higher risk for consumers to buy
the product.
