Communication Basics
From Latin word: communicare (to inform,
tell, show or spread information)
Mehrabian Model: (For the effectiveness of
spoken communication)
7% of meaning is in the words
38% of meaning is paralinguistic (tone, style of
speaking, body language)
55% of meaning is conveyed through facial
expression
Business Communication
It is the flow of information and understanding
from one person to another at the same level
or at different levels. It is a process which
enables management to allocate and
supervise the work of the employees.
Difference between General and Business
Communication (
Business Communication
Deals with commercial and industrial subjects
Commercial and technical vocabulary, use of
graphic and audio-visual aids
Impartial and objective
Entails complex writing techniques and
procedures
Effective Business communication
The use of effective language to convey a clear
business message to achieve a predetermined
objective.
Internal and External business activities
Characteristics of Business
Communication
Continuous process
A short lived process
Needs proper understanding
Leads to the achievement of the
organizational objective
Dispels misunderstanding
Benefits of Effective
Communication
Increased productivity
Increased awareness among employees
Enhanced professional image
Improved customer relations
More?
Functions of Communication
Information
Control
Motivation (Goals, progress, reinforcement of
desired behaviour)
Emotional Expression
Roles of a Manager
Interpersonal
Figurehead
Leader
Liasion
Information
Monitor
Dissembler
Spokesperson
Decisional
Entrepreneur
Disturbance Handler
Resource Allocator
Negotiator
Communication Network
Sender conceives an idea
Sender encodes the idea using appropriate
symbols
Sender sends the message through a suitable
channel
Receiver receives the message
Receiver decodes and interprers the message
Receiver sends response
Receiving the message depends on various
factors.
Sensory
Mental alertness
Cultural background
Will
Experiences
Knowledge
Prejudice
Basic Facts about Communication
The cycle is incomplete without receiving.
Message received is not necessarily the same
as message delivered.
Meaning sent and received is in the mind and
not in the words or other symbols.
The symbols used in communication are
imperfect because of cultural differences.
Communication Networks
Formal and informal Communication
Upward Communication (requests, reports,
proposals and feedback messages, the mum
effect)
Downward Communication (information,
instructions, directions and orders)
Horizontal Communication
Spiral or Diagonal Communication
Informal Communication
Grapevine
Rumour
Miscommunication
Organizational Structure (transfer points, to
overcome distortion and delay techniques like
employee surveys, open-door policies,
newsletters, memos can be used.)
Difference in Status
Lack of Trust
Closed Communication Climate
Incorrect choice of Medium
-contd
Information overload
Message complexity
Message competition
Unethical Communication
Physical Distractions
Effectiveness in Managerial
Communication
Appropriate communication Style
Audience-centered Approach
Understanding of Intercultural Communication
Commitment to Ethical communication
Proficiency in Communication Technology
Reducing the number of Messages
Strategies for Improving
Organizational Communication
Encourage open feedback
Use Simple Language
Avoid Overload
Walk the Talk