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CRM Analytics

This document discusses challenges in collecting and analyzing data for customer relationship management (CRM) analytics. One of the major challenges is integrating analytical software with existing legacy systems and other new systems.

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Pranav Latkar
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90 views3 pages

CRM Analytics

This document discusses challenges in collecting and analyzing data for customer relationship management (CRM) analytics. One of the major challenges is integrating analytical software with existing legacy systems and other new systems.

Uploaded by

Pranav Latkar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Estimating Market Potential:

MP = N MS P Q
Where: MP = market potential N = total number
customers MS = market share P = average selling price Q
= average annual consumption (usage, number of times
individual would attend)

NMSPQ-

-Analyze additional sales potential, additional customers,


focus towns

-Suggested timelines and pictorial management summary

Challenges in Data Collection and Analysis


One of the major challenges implicit in CRM analytics is how to integrate the
analytical software with existing legacy systems as well as with other new systems.

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