FINDING AND ANALYSIS:

The comparative analysis of the prices of the various SKUs sub-category wise is
given as follows:
EDIBLE OILS

SUGAR

FLOUR

CONCLUSIONS:
1) As was found during benchmarking the CSAs in Reliance Fresh stores did not
know the prices of the KVIs.
2) Proper SELS were not there.
3) We have competitive price in most of the SKUs.
4) 6 Ten and KBs Fair Price are giving competition in pricing.
5) Reliance Fresh stores assortment is satisfactory.
6) Many competitors stores do not have Nutrela Soyyum oil.
7) Packed Parmal and Dubar are available in very few stores.
8) In loose, prices are higher except for sugar.
9) The price of Fortune Soya oil 5l jar is higher than that of most of the stores.
4.4 RECOMMENDATIONS:
1) CSAs should know the prices of the KVIs.
2) Benchmarking can be done for some other variety in rice.
3) In loose, rice SKUs can be benchmarked for pricing.
4) Price benchmarking can be done for major wholesale market and the local
grocery store of a particular area to have a deeper idea.
5) In loose, along with the price, quality benchmarking can also be done just
through visual observation.

INTRODUCTION
The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest
private sector enterprise, with businesses in the energy and materials value chain.
Group's annual revenues are in excess of USD 22 billion. The flagship company,
Reliance Industries Limited, is a Fortune Global 500 company and is the largest
private sector company in India.
Backward vertical integration has been the cornerstone of the evolution and growth
of Reliance. Starting with textiles in the late seventies, Reliance pursued a strategy
of backward vertical integration - in polyester, fiber intermediates, plastics,
petrochemicals, petroleum refining and oil and gas exploration and production - to
be fully integrated along the materials and energy value chain.
The Group's activities span exploration and production of oil and gas, petroleum
refining and marketing, petrochemicals (polyester, fiber intermediates, plastics and
chemicals), textiles and retail.

Reliance enjoys global leadership in its businesses, being the largest polyester yarn
and fiber producer in the world and among the top five to ten producers in the world
in major petrochemical products.
The Group exports products in excess of USD 11 billion to more than 100 countries
in the world. There are more than 25,000 employees on the rolls of Group
Companies. Major Group Companies are Reliance Industries Limited (including main
subsidiaries Reliance Petroleum Limited and Reliance Retail limited), Indian
Petrochemicals Corporation Limited and Reliance Industrial Infrastructure Limited.
.

Objective of the study

The objective of the study is to evaluate consumer needs and behavior with respect
to retail stores in NCR for Reliance Retail ltd. and to give recommendations for the
betterment of customer service. Any project work to be carried out in any
organization or in any fieldwork in the market has certain per decided and specified
objective, which is to be attained. The whole survey or fieldwork is designed in
accordance with that objective .The whole survey is broken down in four various
parts like four clusters- the North and Central cluster, the East cluster, the South
and Faridabad cluster and the West and Gurgaon cluster. which individually
contribute to that project's objective. The objective laid down helps to solve the
problems that exist in the organization. This problem provides the foundation for the
project and the projective.
The various things that are to be done in any survey, the various components of the
problem and the project objective provide the base for deciding the scope of the
project. The scope of the project varies from project to project, the scope are the
limit with in which the person carrying out the project has to work. It provides the
person various things that are to be done. Under project it is basically the
subdivision of the project objective.

RESEARCH METHDOLOGY
India retail industry is the largest industry in India, with an employment of around
8% and contributing to over 10% of the country's GDP. Retail industry in India is
expected to rise 25% yearly being driven by strong income growth, changing
lifestyles, and favorable demographic patterns.
The Indian retail market, which is the fifth largest retail destination globally,
according to industry estimates is estimated to grow from the US$ 330 billion in
2007 to US$ 427 billion by 2010 and US$ 637 billion by 2015. Simultaneously,
modern retail is likely to increase its share in the total retail market to 22 per cent
by 2010.
Continuing the robust growth of the organized retail in India, according to the
Credit Rating and Information Services of India, the industry raked in US$ 25.44
billion turnover in 2007-08 as against US$ 16.99 billion in 2006-07, a whopping
growth rate of 49.73 per cent.
India has one of the largest numbers of retail outlets in the world. Of the 12
million retail outlets present in the country, nearly 5 million sell food and related

products. Thought the market has been dominated by unorganized players, the
entry of domestic and international organized players is set to change the scenario.
Organized retail segment has been growing at a blistering pace, exceeding all
previous estimates. According to a study by Deloitte Haskins and Sells, organized
retail has increased its share from 5 per cent of total retail sales in 2006 to 8 per
cent in 2007. The fastest growing segments have been the wholesale cash and
carry stores (150 per cent) followed by supermarkets (100 per cent) and
hypermarkets (75-80 per cent). Further, it estimates the organized segment to
account for 25 per cent of the total sales by 2011.

SWOT ANALYSIS
Retailing in India is gradually inching its way toward becoming the next boom
industry. The whole concept of shopping has altered in terms of format and
consumer buying behavior, ushering in a revolution in shopping in India. Modern
retail has entered India as seen in sprawling shopping centres, multi-storeyed malls
and huge complexes offer shopping, entertainment and food all under one roof.
Strengths

Huge population, increasing per-capita income and changing consumer habits

11 BIBLIOGRAPHIES
Referred Sites: www.reliance.com
www.google.com

Referred Books:o Marketing Research-Paneerselvam