INTRODUCTION
A. Name of the proposed business
-
Name of the brand is Comfy Wifi
B. Name of the founder (or founders)
-
Sasipa
C. One paragraph summary of the business
-
Comfy Wifi was produce for solve the problem of the internet not cover the whole
country area. Comfy Wifi design is small and simple.
Buying Intentions Survey
Part 1: Product/Service Feasibility
Issues Addressed in This Part
A.
Product/service desirability (people want)
- From the chart shown that people want this product to make their life
more comfatable to use the internet everywhere that they want.
B.
Product/service demand (How much)
- Percent of demand was high such as, 31% of people are difinitely would
buy and 31% of people are probably would buy.
C.
D.
Product/service feasibility (circle the correct response)
Not Feasible
Unsure
Feasible
Suggestions for improving product/service feasibility.
- For this product I suggest to improve the technology to make it higher.
Business concept
Comfy wifi
Concept Statement Test
Product
Comfy Wifi was produce for solve the problem of the internet not cover the whole country
area. Comfy Wifi design is small, simple and comfortable to carry. The body of Comfy wifi
is water proof, so you dont have to worry when you are going to adventure or go out to work
in the rainnng time.
Tarket Market
Tarket group for this product is working people traveler, and teenager. For the first years
New wifi plans to open 2 - 3 branch in Bangkok. Comfy Wifi plans to have delivery service
for province costumer.
Why New wifi ?
Nowadays, most of the wifi system did not cover the whole country. So New wifi come up to
sovle this problem. This product will make people who have to use the internet more
comfortable and they do not have to worry that the internet will not cover that area.
Special Feature
Special feature for Comfy Wifi is turely cover the whole country, even in the rural area.
Management Team
Comfy Wifi have a system that create by two famous professional of the wifi system.
Part 2: Industry/Market Feasibility
Industry Attractiveness Assessment Tool
(used to assess the broad industry, rather than the specific target market, you plan to
enter)
Low Potential
Moderate Potential
High Potential
1.
Number of competitors
Many
Few
None
2.
Age of industry
Old
Middle aged
Young
3.
Growth rate of industry
Little or no
growth
Moderate growth
Strong growth
4.
Average net income for
firms in the industry
Low
Medium
High
5.
Degree of industry
concentration
Concentrated
Neither
concentrated nor
fragmented
Fragmented
6.
Stage of industry life
cycle
Maturity phase
or decline
phase
Growth phase
Emergence
phase
7.
Importance of
industrys products
and/or services to
customers
Ambivalent
Would like to
have
Must have
8.
Extent to which
business and
environmental trends
are moving in favor of
the industry
Low
Medium
High
9.
Number of exciting
new product and
services emerging from
the industry
Low
Medium
High
10.
Long-term prospects
Weak
Neutral
Strong
Target Market Attractiveness Assessment Tool
(used to assess the specific target market, rather than the broader industry, you plan to
enter)
Low Potential
Moderate Potential
High Potential
1.
Number of competitors
in target market
Many
Few
None
2.
Growth rate of firms in
the target market
Little to no
growth
Slow growth
Rapid growth
3.
Average net income for
firms in the target
market
Low
Medium
High
4.
Methods for generating
revenue in the industry
Unclear
Somewhat clear
Clear
5.
Ability to create
barriers to entry for
potential competitors
Unable to
create
May or may not
be able to create
Can create
6.
Degree to which
customers feel satisfied
by the current offerings
in the target market
Satisfied
Neither satisfied
or dissatisfied
Unsatisfied
7.
Potential to employ low
cost guerrilla and/or
buzz marketing
techniques to promote
the firms product or
services
Low
Moderate
High
8.
Excitement surrounding
new product/service
offerings in the target
market
Low
Medium
High
Market Timeliness Assessment Tool
Low Potential
Moderate Potential
High Potential
1.
Buying mood of
customers
Customers are
not in a buying
mood
Customers are in
a moderate
buying mood
Customers are
in an aggressive
buying mood
2.
Momentum of the
market
Stable to losing
momentum
Slowly gaining
momentum
Rapidly
gaining
momentum
3.
Need for a new firm in
the market with your
offerings or geographic
location
Low
Moderate
High
4.
Extent to which business
and environmental
trends are moving in
favor of the target
market
Low
Medium
High
5.
Recent or planned
entrance of large firms
into the market
Large firms
entering the
market
Rumors that large
firms may be
entering the
market
No larger firms
entered the
market or are
rumored to be
entering the
market
Conclusion (expand fields and report findings, in discussion form, for each area)
A.
Industry attractiveness
- From the table shown that the company didnt have many competitors
because the product is quite new to the market. The demand make the
company stromg even industry is in growth phase. Moreover, average of
net income is high because of the special technology.
B.
Target market attractiveness
- From the table show that the company have a few target market
competitor. The company growth up quickly because the net income is
goinf well. Moreover, the company have commercial in social media, so
the company being well know int he market.
C.
Market timeliness
- From the table shown that customers are in a moderate buying mood. The
momentum of the market is rapidly gaining momentum.Moreover,
Largefirms ebtering the market because in Thailand have many internet
company and they also try to have the internet system that cover the
whole country.
D.
Industry/market feasibility (circle the correct response)
Not Feasible
Unsure
E.
Feasible
Suggestions for improving industry/market feasibility.
- Suggestions for improving feasibility of the company. We have to make
the company more stronger and be careful with the competitor in the
future.
Part 3: Organizational Feasibility
Management Prowess Assessment Tool
Low Potential
Moderate Potential
High Potential
1.
Passion for the business
idea
Low
Moderate
High
2.
Relevant industry
experience
None
Moderate
Extensive
3.
Prior entrepreneurial
experience
None
Moderate
Extensive
4.
Depth of professional
and social networks
Weak
Moderate
Strong
5.
Creativity among
management team
members
Low
Moderate
High
6.
Experience and
expertise in cash flow
management
None
Moderate
High
7.
College graduate
No college
education
Some college
education but not
Graduated or
are currently in
currently in
college
college
Resource Sufficiency
T
he focus in this section is on nonfinancial resources. Use the following table to rate your
resource sufficiency in each category.
T
he list of resources is not meant to be exhaustive. A list of the 6 to 12 most critical
nonfinancial resources for your proposed business is sufficient.
An explanation of the rating system used in the first portion of the table is as follows:
1
Available
Likely to be available: will probably be available and will be within my
budget
Unlikely to be available: will probably be hard to find or gain access to, and
may exceed my budget
Unavailable
NA: not applicable for my business
Resource Sufficiency Assessment Tool
Ratings
Resource Sufficiency
2 3
Office space
2 3
Lab space, manufacturing space, or space to launch a
service business
4 5
2 3
Key management employees (now and in the future)
2 3
Key support personnel (now and in the future)
2 3
Key equipment needed to operate the business (computers,
machinery, delivery vehicles)
Contract manufacturers or outsource providers
2 3
Ability to obtain intellectual property protection on key
aspects of the business
2 3
Support of local and state government if applicable for
business launch
2 3
Ability to form favorable business partnerships
Ratings: Strong, Neutral, or
Weak
Neutral
Proximity to similar firms (for the purpose of knowledge
sharing)
Strong
Proximity to suppliers
Strong
Proximity to customers
Neutral
Proximity to a major research university (if applicable)
Conclusion (expand fields and report findings, in discussion form, for each area)
A.
Management prowess
- The company quite new so the business idea didnt strong, but the
featured of the company is creativity.
B.
Resource sufficiency
- The company have a main office in Bangkok. The company employ china
factory to produce and product.
C.
Organizational feasibility (circle the correct response)
Not Feasible
Unsure
D.
Feasible
Suggestions for improving organizational feasibility
- To improving organizational feasibility, I suggest to have more than one
factory.
Part 4: Financial Feasibility
Assessment Tools
Total Start-Up Cash Needed
T
he startup costs (which include capital investments and operating expenses) should
include all the costs necessary for the business to make its first sale. New firms typically
need money for a host of purposes, including the hiring of personnel, office or
manufacturing space, equipment, training, research and development, marketing, and the
initial product rollout.
A
t the feasibility analysis stage, it is not necessary for the number to be exact. However,
the number should be fairly accurate to give an entrepreneur an idea of the dollar amount
that will be needed to launch the firm. After the approximate dollar amount is known, the
entrepreneur should determine specifically where the money will come from to cover the
startup costs.
T
he total startup cash needed can be estimate using the following table.
Total Startup Cash Needed (to Make First Sale)
Capital Investments
Property
Amount
10,000,000 bath
Furniture and fixtures
625,000 bath
Computer equipment
1,000,000 bath
Other equipment
50,000 bath
Vehicles
50,000 bath
Operating Expenses
Amount
Legal, accounting, and professional services
150,000 bath
Advertising and promotions
150,000 bath
Deposits for utilities
50,000 bath
Licenses and permits
80,000 bath
Prepaid insurance
350,000 bath
Lease payments
50,000 bath
Salary and wages
25,000*250 = 6,250,000
bath
Payroll taxes
350,000 bath
Travel
3000*250
total
750,000 bath
Signs
0 baht
Tools and supplies
50,000 bath
Starting inventory
15,000,000 bath
Cash (working capital)
60,000,000 bath
Other expense 1
0 bath
Other expense 2
0 bath
Total Startup Cash Needed =
94,983,000
bath
Comparison of the Financial Performance of Proposed Venture to Similar Firms
U
se the following tables to compare the proposed new venture to similar firms in regard to
annual sales (Year 1 and Year 2) and profitability (Year 1 and Year 2).
Comparison of the Financial Performance of Proposed Venture to Similar Firms
Assessment Tool
Annual Sales
Estimate of Proposed Ventures
Explanation of How the Estimate
Annual SalesYear 1
Was Computed
Estimate of Year 1 Sales __5,400,000 bath_____
Summary: How proposed annual sales, on
average, compares to similar firms (circle one)
Below Average
Average
Above Average
product price 4500 bath
one month sale 200 piece gain
900,000 bath
one year gain 10,800,000 bath.
Estimate of Year 2 Sales _21,600,000 bath___
Summary: How proposed annual sales, on
average, compares to similar firms (circle one)
Below Average
Average
Above Average
one month gain 4500*400 =
1,800,000 bath
one year gain 1,800,000*12 =
21,600,000 bath
Net Income
Estimate of Proposed Ventures
Explanation of How the Estimate
Net IncomeYear 1
was Computed
Estimate of Year 1 Net Income _-850,000 bath_
Gain 10,800,000 - cost per year
11,650,000 = net income -850,000
bath
Summary: How proposed net income, on
average, compares to similar firms (circle one)
Below Average
Average
Above Average
Estimate of Year 2 Net Income _9,950,000 bath_
Summary: How proposed net income, on
average, compares to similar firms (circle one)
Below Average
Average
Above Average
Gain 21,600,000 - cost per year
11,650,000 = net income 9,950,000
bath
Overall Financial Attractiveness of the Proposed Venture
T
he following factors are important in regard to the overall financial attractiveness of the
proposed business.
A
ssess the strength of each factor in the following table.
Overall Financial Attractiveness of Proposed Venture Assessment Tool
1.
Steady and rapid growth
in sales during the first
one to three years in a
clearly defined target
market
Low Potential
Moderate Potential
High Potential
Unlikely
Moderately likely
Highly likely
2.
High percentage of
recurring
incomemeaning that
once you win a client, the
client will provide
recurring sources of
revenue
Low
Moderate
Strong
3.
Ability to forecast
income and expenses
with a reasonable degree
of certainty
Weak
Moderate
Strong
4.
Likelihood that internally
generated funds will be
available within two
years to finance growth
Unlikely
Moderately likely
Highly likely
5.
Availability of exit
opportunity for investor
if applicable
Unlikely to be
unavailable
May be available
Likely to be
available
Conclusion (report finding for each area)
A.
Total startup cash needed
- The company needed startup cash with 94,983,000 bath. For the first month
we sale 200 piece of product gain 900,000 bath. Then one year we gain
10,800,000 bath.
B.
Financial performance of similar businesses
- Their is no similar business because the product is quite new in Thailand.
C.
Financial feasibility (circle the correct response)
Not Feasible
Unsure
D.
Feasible
Suggestions for improving financial feasibility
- My suggestion is to implement more on the marketing in order to increase
sales and also try to reduce the unnecessary costs.
Overall Feasibility: Summary and Conclusion
Overall Feasibility of the
Suggestions for Improving
Business Idea Based on
Each Part
Product/Market Feasibility
Not feasible
Unsure
Feasible
Not feasible
Unsure
Feasible
Not feasible
Unsure
Feasible
Not feasible
Unsure
Feasible
Not feasible
Unsure
Feasible
Industry/Market Feasibility
Organizational Feasibility
Financial Feasibility
Overall Assessment
the Feasibility
Conclusionbriefly summarize your justification for your overall assessment.
