India’s Population= 1.
3 Billion
Bangalore Population 12 Million
World population = 7.6 billion
1 million = 10 Lakhs
1 bIllion = 100 Cr
10 million = 1 crore
20 billion US dollars.. India mdia and entertainment industry..TV is 45% contributor
50000 crore ad industry – Ad industry
7500 crore
First- Ask questions about case..Think in a broader way and ask questions
India has ~30% population living below the poverty line.
Age group distribution
0-10 10%
10-20 20%
20-30 20%
30-40 20%
40-50 10%
60-70 10%
Population of delhi 20 Million
Rural – 72% and Urban – 28%
Rich = 10% =10 crore
upper middle class = 30% = 30 crore
lower middle class = 40% = 40 crore
Below Poverty Line = 20% = 20 crore
average household size of India ~ 4