Assignment on: Servant Leadership Model
Submitted To
Mr. Md. Tariqul Alam
Assistant Professor
Department of MARKETING
Premier University, Chittagong.
Submitted By
GROUP – G
MBA 1 Year (1st Semester)
Name Student’s ID
BIJOY KRISHNA DATTA 1802720802943
JOYSHREE DHAR 1802720802944
JONY BARUA 1802720802945
ANIKA MONSUR 1802720802946
Submitted on: 17/11/2018
Contents
Introduction ..................................................................................................................................... 3
Servant Leadership.......................................................................................................................... 3
Characteristics of Servant Leaders.................................................................................................. 4
Model of Servant Leadership .......................................................................................................... 5
Antecedent Conditions .................................................................................................................... 6
Servant Leader Behaviors ............................................................................................................... 7
Outcomes ........................................................................................................................................ 8
Company Overview ........................................................................................................................ 9
Data Gathering .............................................................................................................................. 10
Research Design............................................................................................................................ 10
Scoring .......................................................................................................................................... 10
Data Analysis ................................................................................................................................ 11
Conclusion .................................................................................................................................... 12
Appendix:...................................................................................................................................... 13
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Introduction
Leadership is the ability to get desirable action, voluntarily and without force, from the
followers. Success of a leader depends upon his qualities and characteristics. These characteris-
tics are natural in some cases but there are many cases where these have been developed by
constant efforts. Thus it can be said that leaders are both born and self-made. Leadership can also
be defined as “the quality of the behavior of the individual in the guidance of the people on the
desired activities.” Living stone has described it as “the quality to awaken in, others the desire to
follow a common objective.” It can also be defined as “the relation between an individual and a
group for some common interest and behaving in a manner directed or determined by him.”
Servant Leadership
Servant leadership is a leadership philosophy in which an individual interacts with others – either
in a management or fellow employee capacity – with the aim of achieving authority rather than
power. The authority figure intends to promote the well-being of those around him or her.
Servant leadership involves the individual demonstrating the characteristics of empathy,
listening, stewardship and commitment to personal growth toward others.
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Characteristics of Servant Leaders
• Listening – Servant leaders listen first.
• Empathy – Servant leaders see the world through the eyes of the other.
• Heal – Servant leaders wish to make the injured healed.
• Awareness – Servant leaders are aware of their physical social and political environments.
• Persuasion- Servant leaders persuade by the use of gentle nonjudgmental argument to create
change.
• Conceptualization-Servant leaders visualize the big future.
• Foresight- Servant leaders use the past and present to plan for the future.
• Stewardship- Servant Leaders take responsibility.
• Commitment to people-Servant leaders place a premium on the individual.
• Building community – Servant leaders seek to create union or synergy.
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Model of Servant Leadership
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Antecedent Conditions
1. Context and Culture – Cultural norms influence the way servant leadership is able to be
achieved. Ex. A hospital may be more conducive to servant leadership than a Wall Street
brokerage firm.
2. Leader Attributes-The leader’s traits and beliefs influence their individual interpretation of
servant leadership. Ex. Some servant leaders are driven by a since of a higher calling.
3. Follower Receptivity- How receptive the followers are to servant leadership has the biggest
impact on the viability of servant leadership
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Servant Leader Behaviors
The findings from their research provide evidence for the soundness of viewing servant
leadership as a multidimensional process. Collectively those behaviors are the central focus of
servant leadership. Those are given below:
1. Conceptualizing: It refers to the servant leader’s thorough understanding of the
organization.-its purposes, complexities, and mission. The capacity allows servant leaders to
think through multifaceted problems, to know if something is going wrong and to address
problems.
2. Emotional Healing: Emotional healing involves being sensitive to the personal concerns and
well-being of others. It includes recognizing others problems and being willing to take the
time to address them.
3. Putting Followers First: Putting others first is the sine qua non of servant leadership – the
defining characteristics. It means using actions and words that clearly demonstrate to
followers that their concerns are a priority, including placing follower’s interests and success
ahead of those of the leader.
4. Helping Followers Grow and Succeed: This behavior refers to knowing followers
professional or personal goals and helping them to accomplish those aspirations. Servant
leader make subordinates career development a priority, including mentoring followers and
providing them with support.
5. Behaving Ethically: Behaving ethically is doing the right thing in the right way. It is holding
to strong ethical standards including being open honest and fair with followers.
6. Empowering: Empowering refers to allowing followers the freedom to be independent,
make decision on their own, and be self-sufficient. It is a way for leaders to share power with
followers by allowing them to have control.
7. Creating value for the community: Servant leaders create value for the community by
consciously and intentionally giving back to the community. They are involved in local
activities and encourage followers to also volunteer for community service.
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Outcomes
1. Follower Performance and Growth -The servant leader’s model focuses on the goal of
maximizing the human potential of the follower. Increased self-actualization by the follower is a
predicted outcome.
2. Organizational Performance- The servant leader model increases team effectiveness by
enhancing clarity of purpose.
3. Societal Impact-The servant leader model provides services for others increasing economic
efficiency and reducing waste.
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Company Overview
Mega Digital Scale
Mega Digital Scale is an importer of high quality scales and scale accessories. Mega Digital
Scale has some of the most reputable scales on the market. To find what you are looking for
please select the category or view all of our scales. Our products are for wholesale purchases
only. Mega Digital Scale located in all over the country. Mega Digital Scale is a specialized
importer of electronic scales for __5_ years. Since __china__, we have been supplying a wide
variety of patented electronic scales to more than 500 dialers from over 60 districts in the
country. Each scale delegates exquisite workmanship, high accuracy and sleek design. From our
state-of-the- art scales all buyers can easily get the favorite ones to gain an edge in their market.
We provide 3 years warranty for the product. Although our customer care always open to serve
the buyers. Mega Digital Scale also imports and distributes professional Mega Power Tools and
power tool accessories in the country for trade professionals who demand superior performance
and durability on the job.
PRAN-RFL
RFL started its journey with cast iron (CI) products in 1980. The initial main objective was to
ensure pure water and affordable irrigation instruments for improving rural life. Today the
company has its wide ranges of CI products like pumps, tube wells, bearings, gas stoves etc
and has achieved the prestige as the largest cast iron foundry and light engineering workshop
in Bangladesh. With a vision to serve the common people of Bangladesh with quality
necessary products, RFL diversified its operation into PVC category in 1996 and in plastic
sector in 2003. At present it is market leader in all these three sectors-cast iron, PVC and
Plastic in the country. Sizeable amount is also exported to different countries.
It is equipped with in-house R & D facilities to design and develop new products. A well-
organized owned testing laboratory is used to ensure quality products. RFL has been awarded
with BSTI certificate and IS09001 Certificate for its strict compliance with the standard set by
both the organizations.
The factory sites are company owned industrial parks of 500,000 sq meters, which is fully
equipped with state of the art injection molding machines, extrusion with Conversion capacity
of over 20,000 tons per month.
RFL currently utilizes 1600 molds through 500 machines, 04 foundry and 250 extrusion
machines having own tool facilities.
We are very strong organization of 12,000 employees dedicated to supplying customized and
quality plastics, PVC & CI products.
RFL has become a benchmark for competitors on the lines of quality by manufacturing
premium quality products to give clients excellent services and true value for money. The
unmatched products have given a big name in the domestic market. This is possible because
the company is professionally managed and promoted by people who ensure creativity.
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Data Gathering
We have collected data from 20 people of mega and found satisfactory result in each question.
All the answer were positive. To collect survey we used 5 scoring questionnaire survey. We
collect all the data from the field & the purpose behind such collection to gather quantitative
information for having experience & for practical knowledge. All the data are collected through
direct personal interview method.
Research Design
I follow survey pre coded, close ended and structured questionnaire. I also use 5 points required
scale research.
1. Strongly Disagree
2. Disagree
3. Neutral
4. Agree
5. Strongly Agree
Scoring
We analyzed our survey data depending on these criteria.
High Range Moderate Range Low Range Extremely Low
Range
23 -28 14-22 8-13 0-7
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Data Analysis
We used standard edition and use Pre coded procedure & categorize the data in gender, age,
marital status, education occupation and income .After collection of primary data; I input the
data Excel software and analyzing the data.
Total Score
Score of Score of Score of Score of Score of Score of Score of
Conceptual Emotional Subordinates helping Behaving empowering creating
Skills Healing first subordinates Ethical value for
grow & the
succeed community
25 23 26 28 27 23 25
The Average Results in (Scale 5) were given below
Average of Average Average of Average of Average Average of Average of
Conceptual of Subordinates helping of empowering creating
Skills Emotional first subordinates Behaving value for
Healing grow & Ethical the
succeed community
4.45 4.45 4.416667 4.35 4.333333 4.466667 4.4
From the result we came to know that all the result were above 4 in 5 scale. So can say that all
the results were positive.
We have gather data from 2 company both of them follows these elements of servant leadership
which is clear from these result. So the result is satisfactory.
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Conclusion
After doing g research we came to know that servant leadership has a great impact on
organization as well as employees so every company follows it properly in our survey we
collected data from RFL & Mega Digital from their Chittagong branch we collect our data, and
after analyzing all those we came to a conclusion that all the result of these survey is positive.
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Appendix:
Questionnaire on Servant Leadership
Gender: Age : Occupation: Education Level:
1. Male 1. 30-40 1.Govt. Organization 1. Higher Secondary
2. Female 2. 41-50 Education
3. above 50 2. Private Company 2. University
3. Other 3. Postgraduate
Following is a list of different items. To what extent do you agree with the following statements.
Please give tick (✓) mark in the response column. Choose any number from 5 to 1.
Strongly Agree Neutral Disagree Strongly
NO Conceptual Skills Agree Disagree
CO_1 He /She can tell if something work related is going wrong. 5 4 3 2 1
CO_2 He /She is able to think through complex problems. 5 4 3 2 1
CO_3 He /She has a thorough understanding of the organization 5 4 3 2 1
and its goal.
Strongly Agree Neutral Disagree Strongly
NO Emotional Healing Agree Disagree
EH_1 Others would seek help from him/her if they had a personal 5 4 3 2 1
problem
EH_2 He /She cares about others personal well-being 5 4 3 2 1
EH_3 He /She takes time to talk to others on a personal level 5 4 3 2 1
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Strongly Agree Neutral Disagree Strongly
NO Putting Subordinates First Agree Disagree
PSF_1 He /She cares more about others success than his/her own 5 4 3 2 1
PSF_2 He /She puts others best interests above his/her own 5 4 3 2 1
PSF_3 He /She sacrifices his/her own interests to meet others needs 5 4 3 2 1
Strongly Agree Neutral Disagree Strongly
NO Helping Subordinates Grow & Succeed Agree Disagree
HFGS_1 He /She makes others career development a priority 5 4 3 2 1
HFGS_2 He /She is interested in making sure others reach their career 5 4 3 2 1
goals
HFGS_3 He/ She provides others with work experiences that enable 5 4 3 2 1
them to develop new skills
Strongly Agree Neutral Disagree Strongly
NO Behaving Ethically Agree Disagree
BE_1 He /She holds high ethical standards 5 4 3 2 1
BE_2 He /She is always honest 5 4 3 2 1
BE_3 He /She would not compromises ethical principals in order to 5 4 3 2 1
meet success
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Strongly Agree Neutral Disagree Strongly
NO Empowering Agree Disagree
RE_1 When the bank promises to do something by a certain time, 5 4 3 2 1
Does it do so?
RE_2 When you have a problem, the bank shows a sincere interest 5 4 3 2 1
in Solving it.
RE_3 Does the bank perform the service right the first time. 5 4 3 2 1
Strongly Agree Neutral Disagree Strongly
NO Creating value for the Community Agree Disagree
CVC_1 He /She emphasizes the importance of giving back to the 5 4 3 2 1
community
CVC_2 He /She is always interested in helping people in the 5 4 3 2 1
community
CVC_3 He /She is involved in community activities 5 4 3 2 1
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