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Questionnaire Questionnaire For Consumer Preference On Organic Food

The document is a questionnaire about consumer preferences for organic food. It contains questions about demographics, organic food purchasing habits, level of agreement with statements about organic food attributes, sources for buying organic products, preferred brands, and factors influencing decisions to buy organic food. The questionnaire aims to gather information from consumers for an MBA program study on consumer preference for organic food.

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3K views4 pages

Questionnaire Questionnaire For Consumer Preference On Organic Food

The document is a questionnaire about consumer preferences for organic food. It contains questions about demographics, organic food purchasing habits, level of agreement with statements about organic food attributes, sources for buying organic products, preferred brands, and factors influencing decisions to buy organic food. The questionnaire aims to gather information from consumers for an MBA program study on consumer preference for organic food.

Uploaded by

sahil
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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​QUESTIONNAIRE

Questionnaire for Consumer preference on Organic Food

Sample no. Geographical location.

A survey about consumer preference for organic food as a part of my MBA program.

Socio - Demographic Details

Gender
1. Male 2. Female

AGE:-
1. 18-25 2. 26-30
3. 31-40 4. Above 40
Education
1. Undergraduate 2. Graduate 3. Post graduate 4. Additional

Occupation
1. Service 2. Self employed 3. Student 4. Unemployed

Monthly income
1. Less than 50000
2. 50 – 3 lakh
3. 3 – 5 lakh
4. More than 5 lakh

Have you purchased organic food in past one year?

1. Yes 2. No

For how long have you been purchasing organic food?


1. Less than 6 months
2. 6 months – 1 year
3. More than 1 year

1) Please indicate with a tick mark the extent to which you agree or disagree with the following
statements, where ​1 = Strongly agree; 2 = Agree; 3= Neutral; 4= Disagree; 5= Strongly
disagree

No STATEMENT 1 2 3 4 5

Organic food is more nutritious than ordinary


1.
Food
Organic food is generally fresh
2.
3. Organic food is free from chemical or
pesticide residues
4. A wide range of organic food can be bought
where I shop
5. I often speak to others about the benefits of
organic food
6. Organic food is costlier than conventional
Food
7. Organic food is not well promoted

8. I would like a better source of information on


organic food
9. I often visit websites with information
on organic food

10. I read general interest magazines Regularly


for knowledge about organic food
11. I would like sales people to help me
when buying organic food
12. I tend to feel better when I eat organic food

13. Wealthy people consume more organic food

14. Organic food is a status symbol

15. I am willing to pay a premium for


purchasing organic products
16. Is organic food a good investment.
17. A premium can be charged for organic food
as they protect the bio diversity of the earth
18. A premium can be charged for organic food
as they taste better

2) From where do you buy organic products?

1. Directly from producers


2. Specialized organic food shops
3. Supermarket
4. Other

3) What kind of organic food do you buy?

1. Branded
2. Non Branded

4) Which brands do you prefer the most while buying? (Tick as many as you can)

Oraganic india
Green sense
Arya fram
Nature organic
Organic
Devbhumi
Sunrise
Chamong
Sri sri tatva
Just organic
Others Please name

5) If the price of organic products continuously rises then would you still purchase organic products?

1. Yes 2. No

3. Not sure

6) What helps you to increase your trust level towards products which claims to be organic?

1. Celebrity Endorsement 2. Scientific Evidence

3. Quality 4. Brand name

7) Why did you first decide to buy organic food?

1. Curiosity 2. Doctor’s recommendation

3. Nutritional value 4. Environmental concern

Thank You For Your Response

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