Students preference on
buying mobile phone
PREPADED BY:
KUNAL SURVE
HIMANSHU AGRAWAL
VIRAJ JOTANGIA
2. Introduction to Mobile Phones:
Maximum of us feel like we couldn't live without our mobile phones, they've not really been in
existence for very long. In fact, mobile phones as we know them today have only been around in
the last 20 years. Now a day’s smartphones have more features than ever before including
touchscreen capabilities, GPS, cameras, and much more.
2.1 History:
The world’s first mobile phone call was made on April 3, 1973, when Martin Cooper, a senior
engineer at Motorola, called a rival telecommunications company and informed them he was
speaking via a mobile phone. Martin "Marty" Cooper is an American engineer. He is a pioneer
and visionary in the wireless communications industry. With eleven patents in the field, he is
recognized as an innovator in radio spectrum management.
● 1973: Martin Cooper, chairman and chief executive of ArrayComm, holds a Motorola
Dynastic, a 1973 prototype of the first hand-held cellular telephone. On April 3, 1973,
Cooper made the first public call ever made on a cell phone.
● 1983: Motorola released its first commercial mobile phone, known as the Motorola
DynaTAC 8000X. The handset offered 30 minutes of talk-time, six hours standby, and
could store 30 phone numbers. It also cost £2639 ($3995).
● 1984: Bell Labs perfected the modern system of cellular telephony that we use today.
● 1985: Comedian Ernie Wise made the first “public” mobile phone call in the UK from
outside the Dickens’s Pub in St Catherine’s dock to Vodafone’s HQ.
● 1989: Motorola introduced the Micro TAC personal telephone. Nokia’s first 'handheld'
mobile phone, the Mobira City man 900.
● 1992: The world’s first ever SMS message was sent in the UK.
● 1997: Nokia launched Nokia -6110.
● 1999: The BlackBerry 850 was the first handset released under the BlackBerry brand.
● 2000: The first cell phone with a built-in camera was manufactured by Samsung and
released in South Korea in June of 2000 in 1999; the Japanese firm NTT DoCoMo
released the first smartphones to achieve mass adoption within a country. Smartphone
technology continued to advance throughout the early 2000s. These advances in
technology brought about the introduction of the iPhone, the Android operating system
and more.
● 2007: Apple chief executive Steve Jobs introduced the iPhone at the MacWorld
Conference in San Francisco.
2.2 Importance of mobiles phones for students:
Mobile phones are most valuable one in today’s world. This hand sized product is needed for
every category of people like youngsters, adult, women, students, old people and even children
also. Having a mobile in your hand is like having this whole world with you. We can chat, read,
news, entertain, watch movies, etc. In this competitive world, we have various numbers of
brands.
● Connectivity:
We can evaluate one individual by how much ability he has to make contact with other. How
socially he is mingling with others. In olden days it is very difficult to get in social. Now
because of social media, we made it possible. Mobiles phones made it much easier to be in
social media. The student really needs their availability in social media because it helps them
to get in touch with higher officials which make them get better career.
● Education:
In education wise, it is very helpful for students. In olden days if they had any doubts about
their studies they should seek library or friends home. But now they can get answers to their
questions from the place where they are. The only needed things are mobile phones and data.
It really saves their time and makes them read more things and attain more marks.
● Responsibility:
If the parent really wants to sow the responsibility to their children fine thing is to gift one
mobile phone. So by taking care of the product, they can attain responsibility and when
coming to recharge they will understand the value of money.
● Entertainment:
After studies and their busy classes’ students really want some relax. So, mobile phone
makes this as possible. Playing games, music and videos, etc. will provide the different feel.
2.3 Uses of Mobile Phones in Day to Day Life:
Mobile phones are used widely in our day-to day lives giving us the freedom to communicate
anywhere and at any time. The latest mobile phones are incorporated with features like MP3
players, high resolution camera, high sound quality, 4G technology and the list goes on.
The latest mobile phones have become a hit among all classes of people from kids to teenagers to
adults allowing them to enjoy a tech-savvy lifestyle. These phones are considered as style
statement and give a sophisticated touch to your profile. The most popular mobile phone designs
are clamshell, sleek, and sliders that can be called as your fashion accessories.
Your mobile phone allows you to connect to other compatible devices, surf the internet, listen to
music, play games and capture your precious moments. These latest mobile phones are stylish in
looks and excellent in terms of usability and functions and help you in your personal and
professional lives. The 4G phones allow you to do video calling and video conferencing. These
phones allow fast data exchange and information apart from faster data downloads via internet.
With EDGE and GPRS, get a brilliant internet experience. Messaging features like MMS, SMS,
Email client and instant messaging are added features of latest mobile phones.
Besides the 4G handsets, mobile phones with multimedia capabilities, gaming and imaging
options are also appealing to a large section of people. The latest handsets from Samsung, Nokia,
Sony Ericsson, and Motorola are coming up with integrated MP3 players and digital cameras.
With a generous memory, these phones allow you to download Java games, ringtones, songs and
lots more through connectivity options.
2.4 Disadvantages of mobile phones for students:
Mobile phones have a possibility of developing non-malignant tumor in the brain and ear. The
WHO has categorized mobile phone radiation because ‘potentially carcinogenic to humans’.
Children consume greater than 60 per cent of the radiation into the brain compared to adults.
Their brain’s leaner skin, tissues, and bones allow them to absorb rays twice than the grown-ups.
Scientists have discovered that just two minutes of this phone call may change the immature
activity of their kid’s brain for up to one hour. The air waves out of the smartphone penetrate
deep in to the brain, not just round the ear. The disturbed brain activity can impair children’s
learning ability and different behavioural issues. It could likewise change their mood and ability
to learn in the classroom.
Kiddies jump to go outside for their sports or games, rather they waste their time on mobile
games, which affect their physiological growth and immunity and this serves as the major
disadvantages of mobile phones for students.
Due to dependence of cellular phones, student bypass their assignments and thus, they overlook
out the lesson educated and fall behind the other students.
Texting and sending inappropriate pictures is just a developing problem with adolescents. The
images go in the wrong hands, giving others access to the private photos. Kiddies may also get
pornographic web sites from their multimedia apparatus.
● Cyber Bullying:
Presently, cell phones can take pictures and recordings, making a pattern called “digital
tormenting.” Students have utilized their telephones to humiliate their companions or
educators, for example, YouTube. Good judgment would direct that these demonstrations can
be mortifying to the casualties and unsafe to the school’s notoriety.
● Study Loss:
Another greatest detriment for understudies is they have high loss of their examinations. As a
result of utilizing the cell phones. What’s more, toward the finish of the investigation session
they got terrible outcomes and a significant number of them got bomb in classroom.
● Waste of time
Time is cash and cash is time. Try not to squander your chance in view of PDAs, don’t utilize
it much, dependably attempt to less utilization of cell phones and spare your chance and
spent it on great ways.
● Waste of Energy
We are perusing the burdens of cell phones; it is another greatest factor that impacts on
human wellbeing. It is reason for squander the vitality, amid utilization of cell every one of
the parts of human body are spending vitality on it, similar to; eyes, hands and psyche and so
forth.
● Association in undesirable things:
In this day and age, cell phones may change understudy’s propensities. Through cell phones,
you can look heaps of terrible stuff. These days every one of the understudies is dependent on
porn recordings and some other porn action sites. In the 21st century, the sexual exercises
and fierce acts are extensively developing step by step. That is extremely terrible.
● Sleepless Nights:
At the point when understudies are playing amusements on cell phones, they don’t feel the
time passing since they focus completely on the diversion. The majority of the understudies
pick evening for playing recreations with the goal that nobody will bother them. So they play
till 2 or 3 in the early morning unless guardians come and yell at them to rest. A few
understudies pick the dozing time for talking with companions. Visiting additionally
influences them to go to bed late.
2.5 Smartphone Users in India:
The rapid upheaval of technology and storming fast internet has led to an enormous growth in
the number of smartphone users in India. The unprecedented demand for smartphones in India
has made it the second largest smartphone market in the world. The latest forecast by E-
Marketer, the US-based market research firm, suggests that more than a quarter of India’s
population will be using smartphones by the end of this year.
The number of smartphone users in India is expected to grow by 15.6% to reach 337 million in
2019, according to the report. Surprisingly, it is the highest estimated growth rate posted by any
country in the world. The key factors behind this growth are the upsurge in smartphone usage
and the demand for more affordable smartphones in urban areas.
There were 291.6 million smartphone users in India by the end of 2018. The number of
smartphone users in India is estimated to hit 337 million by the end of 2019.The number of
smartphone users in India would reach 490.9 million by 2022.Between 2018 and 2022; the
number of smartphone users in India will grow over 60%. Despite the growing trend, the
smartphone penetration in India will reach only 36.2% by the end of 2022. Therefore, India
portrays a big window of opportunity window for all smartphone OEMs at least for the next one
decade.
LITERATURE SURVEY:
1. Matti Haverila, November 2011, Despite the fact that there is a plethora of research
regarding the mobile phone feature preferences, there appears to be lack of research
regarding the relationship between the feature preferences and their relationship between
customer satisfaction and repurchase intent. We studied cell phone feature preferences
among males in Finland. Features high battery life/talk time was perceived as important
by the respondents. The respondents conceptualized 6 factors among cell phone feature
preferences. Business functionality, support functions, aesthetics + design factors
correlated with customer satisfaction. Business functionality correlated with repurchases
intent. Customer satisfaction (CS) and repurchase intent (RI) relationship match with
prior research when CS was above 4, but not when CS was below 4 reaching a plateau
level in RI of about 4.5.
2. Milena Head, Natalia Ziol kowski, November 2012, Young adults have been labelled as
one of the most important segments for mobile phones, however there is little empirical
evidence to indicate how these young adults value the feature richness of their devices.
Consumer segmentation by perceived utility of technology features. Two distinct
segments of university student consumers of mobile phones. One segment wishes to
instantly communicate in a synchronous fashion. Second segment seeks synchronously &
asynchronously communication and information. Segments differ in their utilitarian and
hedonic perspectives of their devices.
3. Mariek Vanden Abeele, Keith Roe, June 2013, Based on Bourdieu's cultural capital
theory this study—carried out among 1899 Flemish secondary school pupils—examines
(1) whether adolescents’ experiences at school predict their attitude towards the mobile
phone as a status object, and (2) whether this attitude, in turn, predicts ownership of a
high-status phone.
4. Fareena Sultan, Andrew J. Rohm, Tao (Tony) Gao, November 2009, The purpose of this
study is to examine factors affecting consumers' acceptance of mobile marketing across
two global markets. Drawing upon technology acceptance and uses and gratifications
theories, we develop and estimate a conceptual model of the influences of antecedent
factors (including risk acceptance related to the mobile platform and personal attachment
related to mobile devices) on behavioral intent related to mobile marketing practice. We
further propose that the above relationships are mediated by activities that consumers
engage in such as downloading, forwarding content and registering with firms. Focusing
on youth consumers, we empirically test the model using data collected in both an
established (U.S.) and an emerging market (Pakistan). Findings across these two markets
reflect cross-market similarities and differences related to consumer acceptance factors.
We draw implications from these findings related to both theory and practice.
5. Besiki Stvilia, Wonchan Choi, July 2015,This research explored the mobile wellness
application-seeking behavior of college students. In particular, it examined what sources
students used to obtain wellness information, what wellness applications students used
and for what purposes, how they learned about those applications, and what factors
influenced their decision to choose a particular wellness application from multiple
alternatives. The results indicated that students most often used websites as sources of
wellness information, followed by mobile applications, family and friends, and then
physicians.
6. Cynthia Gordon, Najma Al Zidjaly, Alla V. Tovares, February, 2017 This study explores
the relationship between mobile phones and users’ identities in three cultures that differ
geographically, historically, and culturally: Oman, an Islamic social monarchy in the
Arabian Gulf; Ukraine, a post-Soviet Eastern European country; and the United States of
America. A Likert-style questionnaire that also included open-ended questions was
distributed to 393 college students to elicit answers on how they relate to their mobile
phones. Findings indicate that mobile phone users of different nationalities and genders
perceive and use their mobile phones differently for self-expression and identity display,
with Omani women most likely to orient to their phones as identity-relevant and
Ukrainian men least likely to do so. Americans showed more mixed results, with
American women more prone to treat their mobile phones as objects that relate to identity
expression.
7. Yi-Fan Chen, James E. Katz, February 2009, The current study seeks to understand if
there is a pattern between college students’ mobile phone usage and their family
members at home, and to what degree it affects their college life. Three focus
group interviews were conducted on February 1, February 2, and February 15, 2006. A
total of 40 undergraduate students who were majoring in communication studies
participated in the study. One of the main findings is that the mobile phone is “a must”
for college students to keep in contact with their family. Other findings suggest that
college students use mobile phones to have more frequent contact with their family and to
fulfill family roles. College students also utilize mobile phones to share experiences
and emotional and physical support with their parents.
8. Anastasios A. Economides, Amalia Grousopoulou, February 2009, In recent years,
handheld devices have become one of the fastest growing communication gadgets.
Mobile technology is becoming widespread and research in this area is urgently needed.
Using a survey instrument, the thoughts of male and female students regarding the
importance and costs of mobile devices were investigated. It was found that students tend
to consider the following features important: battery life, mp3 player, video camera,
photo camera, storage memory, Bluetooth, design and elegance, clock, calendar,
organizer and reminder. Also, they are eager to spend an amount of money so as their
mobile device to support them. On average, both genders would pay extra money for
such features. However, the majority of females think less of the price than males do. On
the contrary, most of the respondents do not consider the following important: touch
screen, voice commands, chat, teleconference, encryption and cryptography, common use
of files, printing. Therefore, they would not spend any money for these features.
Interested decision makers would try to increase their interest on such features.
Moreover, all respondents appear to own a mobile phone while most of them do not have
Internet connection at home. In general, some gender differences are found in the
importance and costs of the mobile devices, but they are not statistically significant.
