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TV Ad Impact Survey

The document contains an 11-question survey about demographics, media consumption habits, and perspectives on television advertising. It collects information on respondents' age, marital status, education, income, how often they watch TV, what sources of ads they find most effective, if they have purchased products after TV ads, what types of shows they watch often, why they think TV ads are effective, what information they get from TV ads, and what factors influence their purchase decisions after seeing TV ads.

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shobha swar
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72 views3 pages

TV Ad Impact Survey

The document contains an 11-question survey about demographics, media consumption habits, and perspectives on television advertising. It collects information on respondents' age, marital status, education, income, how often they watch TV, what sources of ads they find most effective, if they have purchased products after TV ads, what types of shows they watch often, why they think TV ads are effective, what information they get from TV ads, and what factors influence their purchase decisions after seeing TV ads.

Uploaded by

shobha swar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1. What is your Age Group ?

 15-25

 26-35

 36-45

2. What is your Marital Status?

 Married

 Unmarried

3. What is your Education Background?

 SLC or Below

 +2

 Bachelors

 Masters

4. What is your Monthly Income?

 5000-15000

 15001-25000

 25001-35000

 Above 35000

5. What is your Frequency of watching television?

 Most of the time

 Sometime

 Often

 Never

6. What Sources of advertisement you think is most effective and reliable?


 Television

 Radio

 Outdoors 9hoarding boards, pamphlets

 Newspaper and magazines

 Other (social networking sites like FB and twitter)

7. Do you purchase any product after watching television advertisement?

 Yes

 No

8. Which television shows do you watch often?

 News

 Tele-serials

 Comedy shows

 Reality shows

 Others

9. Why do you think television advertisement are more effective

 like television advertisement due to its reliability

 television advertisement are trustworthy

 television advertisement are believable

10.What information do you get about the product after watching television
advertisement?
 New features about FMCG products
 television advertisements helps in determining brand preference

 Up to date information are provided by television advertisement


 television advertisement provide more education about products

11.What decision factor determines you to buy a product after watching


television advertisements?
 when confused television advertisement helps in decision making

 helps in quick decision making

 worthiness of FMCG product is determined through television advertisement

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