Table Of Contents

5 Highly-Effective Methods To
Increase Your ROI on Facebook Ads

Choosing The Right Ad Objective ....................................................... 1

Focusing On The Right Ad Placement ................................................ 3

Watching Out For Audience

Reach And Frequency .......................................................................... 5

Segmenting Your
Audience Into Small Groups ............................................................... 7

Leveraging The Power

Of Lookalike Audiences ...................................................................... 8

Conclusion ............................................................................................ 10
 Method #1:
Choosing The Right Ad Objective

When it comes to online advertising, the ability to track and optimize results is the key
to boost your campaign’s return on investment (ROI). For Facebook advertising, this is
no exception.

However, you need to be making the right optimizations to generate a profit and also to
scale your business for the long term.

So what should you be doing to increase your campaign’s ROI? Let’s take a look at 5
important methods that are tested and proven by Members at iPro Academy.

Before you even start to create your Facebook campaign, you should determine what
you want your ads to achieve.

Do you want to generate sales or do you want to increase Page likes? Depending on
what your goal is, Facebook has 9 ad objectives to choose from. Most of these objectives
are pretty self-explanatory, except for two: Website Conversions and Clicks to Website.

This is the part that always creates a lot of confusion. Why? Because both objectives
direct people to the website and ultimately both can result in a conversion.

So which one should you choose?

Let’s make the assumption here that you want to generate either sales or leads.
Therefore, we recommend you always use Website Conversions as your ad objective. By
choosing Website Conversions, you will be bidding on optimized Cost-Per-Thousand
Impressions (oCPM) by default. Sounds complicated. It’s really not. It simply means
Facebook will optimize your ads to your target audience who is more likely to convert at
the best price possible.

This option relies heavily on the user data that Facebook has gathered, as well as data
from your conversion pixel. A conversion pixel signals events that happen while the user
is browsing your website. Viewing a product or registering for an event are examples of
activities that would produce a conversion pixel.
 Method #1:
2
Choosing The Right Ad Objective

The first 24 hours of your campaign is the golden time. If no pixel activity has been
recorded during that time, Facebook won’t have enough data to optimize your ads. As a
result, your budget will be cut and little or no activity will be observed for your
campaign.

Don’t panic. When this happens, we simply recommend you create another campaign
using the Clicks to Website objective to gather more data on your conversion pixel first.

Clicks to Website focuses on clicks and traffic. By choosing this objective, you will also be
bidding on oCPM by default. In this case, Facebook will optimize your ads by showing
them to people within your target audience who are more likely to click on your ad. You
may get conversions using this option, but Facebook won’t maximize your ad spend to
get more sales or leads.

At the end of the day, testing is the key to learning which objective performs the best for
your campaign. It doesn’t hurt to set aside a small budget to test it yourself.

Naturally, your goal is to maximize conversions while spending as little as possible. I

have just the blueprint that enables both! Yes, and I recently just did a FREE Facebook
training on how to utilize this powerful Facebook feature to get unlimited traffic
for pennies on the dollar! I’ll show you how to use this tool step-by-step so that you
can target your best buyers while cutting your ad cost down by HALF or more.

If you want to watch the replay, please CLICK HERE. You’ll learn tons of insider
secrets you can use immediately to get more qualified traffic from Facebook AND
Google… all while slashing your ad cost significantly.
 Method #2: Focusing
3
On The Right Ad Placement

Aside from your ads’ quality, where your ads are displayed can make a significant
difference to your campaign’s ROI. There are essentially two main places where you can
advertise on Facebook. First, within a user’s newsfeed on both desktop and mobile.
Second, on the right column of the Facebook platform.

When you first begin advertising on Facebook, we recommend bidding on newsfeed ads
before advertising on the right-column ads. More specifically, bid on desktop newsfeeds
ads first. Do mobile newsfeed ads also have a huge market potential? Of course.
However, you need to first make sure your website or landing page is 100%
mobile-friendly before you do any sort of mobile advertising. So, in the beginning,
always start with desktop newsfeed ads rather than right-column ads.

Here’s why…

People read and click on interesting stories first. They tend to avoid what looks like an
obvious advertisement. Newsfeed ads, whether on desktop or mobile, accomplish this
goal. This type of native advertising “blends in” with stories generated by friends’
Facebook interactions. Therefore, these newsfeed ads can be prominently displayed in
front of your target audience without looking like an obvious ad.

Because these newsfeed ads don’t look like advertising, they tend to have higher
click-through rates and conversion rates than right-column ads. Given the “premium”
placement, you will definitely observe a slightly higher CPM with newsfeed ads.

While Facebook has been improving the design and visibility of right-column ads by
making the ad size larger and keeping the look consistent with newsfeed ads, they still
tend to have lower engagements. In addition, Facebook has limited the number of ads
to appear on the right-column. Therefore, competition is definitely higher and fewer
people may see your ad and take action.

That’s just one of the many ways you can get more engagement on Facebook. I have lots
more insider secrets and shortcuts to share with you. Trust me, you do not want to miss
this! So please Click HERE to watch the FREE Facebook Training I did. I will literally
 Method #2: Focusing
4
On The Right Ad Placement

dissect how you can target your best buyers and cut your ad cost by half or more
using this Facebook tool.

In summary, start with desktop newsfeed ads first. Once your ad starts to convert, you
may then expand your campaign to the right-column placement. Some niches can make
right-column ads work, so it is a good idea to test both ad placements.
 Method #3: Watching Out
5
For Audience Reach And
Frequency

Audience reach and frequency are two important concepts that you must understand in
order to maximize your Facebook advertising cost. Reach refers to the number of
unique individuals your campaign targets. Frequency refers to the average number of
times each individual is reached by your ad within the specified timeframe of your
campaign.

For example, if you are running a campaign for 1 week and your frequency is 2, it means
that an individual on average sees your ad twice within a week.

When you are setting up your targeting criteria, make sure that it is not too broad or too
narrow. If you are targeting too broad, your potential audience size will be too large.
Yes, you may reach more, but you’re probably targeting people who have zero interest
in your product or service. Plus, you’ll mow through your budget fast.

Similarly if you are targeting too narrow or too specific, your potential audience size will
be too small. You won’t be able to reach as much people on Facebook as you might have
hoped.

It is important to make sure your potential audience size is clearly defined. How can you
tell? Simply by looking at the estimated potential audience reach that Facebook
provides as you are setting up your targeting criteria. That number should appear on
your right hand side whether you are creating your ad using the ads create tool or
within Power Editor.

In general, a decent audience size should be around 100,000 to 500,000. If you are
targeting a large audience size, make sure your budget is aligned in order to maximize
the number of impressions you can potentially receive. You may still target an audience
size that is between 50,000 to 100,000. However, you need to monitor your frequency
closely as you may exhaust your audience within a short period of time.

Once you have your campaign up and running, you need to monitor your frequency.
Your magic frequency number should stay below 3.
 Method #3: Watching Out
6
For Audience Reach And
Frequency

If you keep serving your ad multiple times to the same people, you may cause ad fatigue
and annoyance to your audience. This may increase the chance of getting negative
feedback on your ad, which may then affect your overall ad performance. A high
frequency will decrease your ad’s click-through-rate and increase your ad’s
cost-per-click. So make sure your frequency is low and your ads are always fresh.
 Method #4: Segmenting
7
Your Audience Into Small Groups

Segmenting your audience into smaller groups is an effective way to pinpoint your best
converting audience. Once you segment successfully, you are able to customize
relevant ads to that specific audience. By doing so, you will increase engagement and
possibly even lower your cost.

One way to segment your audience is by age. You can do this by targeting different age
groups with a span of 5-10 years. For instance, we would create an ad set targeting
females age 18-22, another ad set targeting females age 23-27, and so on to find out
which ad group converts the best.

By breaking down your audience, you can also control your potential audience reach.
This is especially helpful if your targeting interests have high engagements on Facebook.
Again, make sure you pay attention to your frequency.

Besides segmenting your audience by age, you may also segment your audience by
gender, interests, and locations. As a best practice, you always want to keep your
targeting simple. The simpler your segmenting, the more accurate your data will be on
your audience.

Segmenting is key to ensure the people who see your Facebook ads are far more likely
to take action. But it’s just one of many tips and tactics I want to share with you.

In fact, I recently did a FREE Facebook Training on how to zero in on your best buyers
using this powerful market research Facebook tool. I will show you step-by-step on
how to target you audience in different advertising angles. You will be amazed how
much information you can discover about your target audience.

If you are interested in this valuable (and free) content, I encourage you to watch the
replay now. We have limited seats available, and we’ve already had thousands sign up.

7
 Method #5: Leveraging The
8
Power Of Lookalike Audiences

Lookalike Audience is a very powerful Facebook feature. This feature utilizes Facebook’s
user data to help you reach people on the platform with similar interests and
demographics as your customers, website visitors, or even your Page fans within a
specified location.

For instance, if you want to increase sales and expand your reach, you can create a
Lookalike Audience based on your conversion pixel. Facebook will then find people
within your specified location who have similar interests and demographics as the
people who have purchased from you. This will increase the chance of a conversion
since the Lookalike Audience is more likely to be interested in your business.

Lookalike Audiences are easy to create. Simply go to the “Audiences” tab within ads
manager, click on the “Create Audience” button and select “Lookalike Audience”.

Choose the source audience you want your Lookalike Audience to be based on, such as
your website visitors or Page fans. Next select the country in which you want to target.
You may only choose one country per Lookalike Audience. It’s also recommended that
you choose the place where most of your source audience are from.

Then select how you want to optimize your Lookalike Audience either by reach or
similarity. Always choose to optimize by similarity to get a more precise match,
especially when your objective is to increase sales. If you optimize by reach, your match
will be less precise but you will be able to reach more people. This option is best for
brand awareness campaigns.
 Method #5: Leveraging The
9
Power Of Lookalike Audiences

It is a good idea to set up Lookalike Audiences before you create your campaign
because it will take up to 24 hours for Facebook to generate the audience list. Once you
have your list created, it will automatically update itself. Every 3 to 7 days or so,
Facebook will constantly be searching for new people who are similar to your source
audience.

This brings us back to the previous topic on frequency. If you are using Lookalike
Audiences, frequency is not as important because Facebook is constantly matching up
new people to target.

I love using Lookalike Audiences. This Facebook features has dramatically improved
conversions and reduced costs for my clients and myself.

But I don’t want to stop there. I want to share my BEST secrets, strategies and shortcuts
for maximizing conversions and minimizing costs on Facebook. This is why I want to
share with you a replay of my latest Free Facebook Training on how to find your
ultra-targeted audience for pennies on the dollar! I urge you to watch it now
before I take it down.
 Conclusion
10

In conclusion, when you first begin advertising on Facebook, make sure you choose the
right advertising objective and placement. Website conversions and desktop newsfeed
ads are definitely a good starting point. Then, once you have found a converting ad, you
can test other objectives and placements that may work for your offer.

Remember to target a good audience size that is not too broad or too narrow, so you
can maximize your ad spend. To help you further, segment your audience into smaller
groups so you can pinpoint who your best audience is.

Keep monitoring your frequency to avoid ad fatigue.

Last but not least, be sure to take advantage of Facebook’s Lookalike Audience as it will
greatly help you expand your reach to people who are more likely to be interested in
your business.

Ultimately, it is important that you keep testing your campaigns because different
niches will respond differently, and you may be surprised that even the slightest change
can create significantly better results.

This free report simply scratched the surface on how to improve your Facebook
advertising campaigns. Facebook is constantly rolling out new features. As advertisers,
we must keep up with the changes to take full advantage of this amazing social media
giant.

If you want to learn EVEN MORE about Facebook advertising and how you can generate
ULTRA-TARGETED traffic to your website for just PENNIES ON THE DOLLAR…then I
highly recommend you to watch the replay of my Free Facebook Training. I will
show you step-by-step on how to use this amazing market research Facebook tool
to pinpoint your target audience. I will also show you how to leverage this tool to target
different buying mindsets and capture the most leads and conversions for cheap!
Watch the replay now before I take it down and you’ll be amazed on how you can
boost your campaigns ROI by targeting your best quality buyers!