SYLLABUS
1 Name of Course Corporate Entrepreneurship 1
2. Course Code PUN XXX
Rendika Nugraha
3. Name(s) of academic staf
Rationale for the inclusion of
4.
the course/module in the -
programme
5. Semester and Year ofered 2nd Year – 4th Semester
6. Prerequisite (if any): Entrepreneurship 1 & 2
7. Total Student Learning Time Face to Face Self Learning and Total of Guided and Self
(SLT) Learning
L = Lecture E= Exam
L P T/E Self Learning TLT
T = Tutorial(Review/ Wrap up)
P = Practical(Presentation, Assignments, 7 11 40 22 80
Quiz, Discussion)
8. Credit Value: 6 (Each credit x 100 minutes x 16 times = 80 Hours)
Corporate Entrepreneurship Program Objective:
9.
1. To experience the entire entrepreneurship process from identifying an opportunity to
starting and running an organization.
2. To apply lessons learned in the classroom, integrating entrepreneurship principles and
business topics (for example, accounting, finance, operations, marketing), with an added
emphasis on organizational behaviour, Value creation, and digitalization.
3. To practice leadership and team skills and develop an awareness of one’s self and social
development.
10. Course Description:
1. The project is initiated and developed by student teams of 10-12 students. This large team
is necessary because an organization with multiple departments is created during this
project. The students should recognize that they are the entrepreneurs; they are starting
and running their organizations. Faculty and mentors may provide advising but are not
giving specific instructions for students to follow. They may, for example, ask questions to
help students make decisions for their ventures or point out areas that the students should
address (again, without telling them the steps they should take).
2. Type of Business that eligible for the project:
- Technology Based Business (+20)
- Services (+20)
- Fashion (+10)
- Event organizer (+10)
1
- Food and Beverages with strong unique selling propositions (+5)
- Food and Beverages without strong unique selling propositions (-5)
3. Each Business Project that initiated by student company is strongly suggested to include
digitalization in the business operation in terms of delivering captured value of the
business to the customers (e.g website, Social Media, implementation of digital marketing
techniques, customer relationship management, supply chain management, inventory and
delivery control (if any)). Failing to implement digitalization in the business operation will
results in point deduction from grading policy.
11. Course Learning outcomes:
At the end of this course, students will be able to:
1. Conduct idea Generation and convert it to Business Idea and create business planning from
the business idea
2. Run and work in an organization to practice leadership and team work.
3. Lead and manage the initiation and growth of new venture from the business project.
4. Deliver Profound Pitch Presentation to seek funding/investment for running the project.
1. During the 4th semester, the students will be building
12. Mode of Delivery (The Process)
the foundation for their organization. They will generate
ideas and present their opportunities by the end of the
4th semester to a group of faculty members, Business
players, and investor. They will also learn and practice
market research, organization building, team and
leadership principles, and financial skills.
2. Each week, company will meet their mentors in order
to have an update for their project and discuss
regarding the progress of the project with mentor.
3. They will need to pitch their ideas several times before
final pitching at the end of the 4th semester to a group
of faculty to a group of faculty, Business players, and
investor get funding for their organizations (funding can
be in form of seed funding or loan).
a. A question to consider is whether and which of
the projects should return the seed funding (or
loan).
b. During week 5, each team pitches 2-3 different
opportunities. Judges (Faculty, business player,
and investor) will discuss the pitches and
suggest which ideas should go forward.
c. During Week 10, each team pitch one selected
idea based on feedback from week 5. Purpose
2
of this pitch is to seek funding for their business
project. Judges will review their proposal and
give feedback to each team whether they
should improve their plan through proposal in
order to get the funding.
d. During week 15, each team will conduct final
pitch in order to get the funding. This pitching
results will determine whether the student
company get a funding or loan in particular
amount.
Peer Evaluation
13. Assessment Methods and Types 20%
Pitching Week 5 (Business idea (refer to course
10%
description point 10.2))
Pitching Week 10 (business plan pitch)
10%
Final Pitching Week 15
20%
Individual Weekly report
10%
Company Weekly Report
10%
Type of Business and digitalization plan (refer to
20%
description point 10.2 and 10.3)
Total
100%
14. Mapping of the course/module to the Study Program Objective
CLO1 CLO2 CLO3 CLO4
Y Y Y Y
15. Mapping of the Transferable Skills to the Course Learning Outcomes
Transferable Skills Course Learning Outcome
1 2 3 4
Communication skills (CS),
Negotiation skills (NS),
Critical Thinking/ Problem solving skills (CT),
3
Team skills (TS),
Life long learning skills (LL),
Entrepreneurial skills (ES),
Moral skills, (MS), and
Leadership skills (LS).
Entrepreneurial Learning Outcome
1 Spotting Opportunities V
2 Creativity V V V
3 Vision V V
4 Valuing Ideas V V
5 Ethical & Sustainable THinking V V
6 Self-Awareness & Self-Efficacy V V V
7 Motivation & Perseverance V V V V
8 Mobilising Others V V
9 Financial Economic & Literacy V V
10 Mobilising Resources V V V
11 Taking the Initiative V V V V
12 Planning & Management V V V
13 Coping with Ambiguity, Uncertainty, & Risk V V
14 Working with Others V V
15 Learning Through Experience V V
4
16. Content outline of the course/module and the recommended time per topic (Hrs)
Topic CLO L T P SL TLT
/
E
Week 1 (Pre class Preparation) 1 1 3 5
1.1 Class Introduction & Syllabus Information
1.2 Grouping (15-20 students per group, Cross
major)
1.3 General Information of class project
Week 2 (Customer Development) 1 3 1 5
2.1 Idea Generation
2.2 Customer Development Process
2.3 Importance of Business Modeling (search to
execute)
Value Proposition
Customer Relationship (Get-Keep-
Grow)
Revenue generation and cost
2.4 Web/Mobile vs Physical Product
2.5 Hypothesis vs Facts
2.6 Getting Out of the Building
2.7 Problem/solution fit (as a blueprint)
2.8 Product/market fit (in action)
Week 3 (Introducing Value Proposition) 1.5 0 2 1 5
3.1 It’s not all about invention .
3.2 It’s about solving customer’s problem and 5
channel it to the market
3.3 The Majority Product Features are never used
by customers
3.4 Role of MVP (Minimum Viable Product) to find
the minimum feature set
3.5 The Difference of MVP in Web/mobile and
Physical Product.
3.6 Customer Development needs an agile
development process
Week 4 (Knowing the Customers) 1 3 1 5
4.1 Customer Pains and Gains
4.2 Customer Jobs to be done (Problem that they
5
want to solve)
4.3 Customer archetypes/Personas and why they
are useful
4.4 Problem vs needs
4.5 The difference between users, influencers,
recommenders, decision makers, economic
buyers, saboteurs.
4.6 Market Type (new, existing, re-segmented,
clone)
4.7 Why it is important to know which one we are in
4.8 The Difference between Single sided and Multi
sided Market
Week 5 1 3 1 5
Pitching Week 5 (Business idea (refer to course
description point 10.2))
WEEK 6 (GET-KEEP-GROW THE CUSTOMERS)
1.5 0 2 1 5
6.1 How Teams GET customers into their sales
.
channel and move them successfully through
5
sales cycle
6.2 How to KEEP them as customers
6.3 How to GROW additional revenues from those
customers overtime
6.4 Students should understand how to develop
“Get customer” experiments to determine
tactics that move customers into and through
the sales funnel in a repeatable and scalable
way
6.5 Ensure that students have an understanding of a
concept “Lifetime value of a customer” and to
calculate this figure and incorporate it to
Customer Acquisition strategy.
6.6 Concept of digitalization in business
6.7 Definition of Distribution channel (Direct,
Indirect)
6.8 Difference Between Physical and Virtual Channel
6.9 Type of Physical and Virtual Channel
6.10 Distribution channel vs Product Complexity
6.11 Distribution Channel Economics
6
WEEK 7 (REVENUE STREAM, COST STRUCTURE AND 1 3 1 5
ENTREPRENEURIAL FINANCE)
7.1 REVENUE MODEL = THE STRATEGY THAT
COMPANY USE TO GENERATE CASH FROM EACH
CUSTOMER SEGMENT.
7.2 HOW DO COMPANY PRICE THE
PRODUCT/SERVICE?
PRICING AS TACTIC
REVENUE MODEL IS THE STRATEGY
7.3 REVENUE STREAM IS NOT ABOUT INCOME
STATEMENT, BALANCE SHEET, AND CASH FLOW.
THOSE ARE OPERATING DETAILS THAT DERIVED
AFTER PROVEN REVENUE MODEL
7.4 ENTREPRENEURIAL FINANCE
8. MID TERM EXAM 2 3 5
WEEK 9 (IS YOUR COMPANY WILL DO THE BUSINESS
1.5 0 2 1 5
ALONE?)
.
5
9.1 What is a Partner?
9.2 Why you need partners
9.3 Type of Partners
9.4 Risk associated with having a partner and how
to manage them
9.5 Suggestion related in selecting a partner as a
startup
9.6 Cover the four categories of resources
9.7 Cover the types of activities
9.8 Talk about the effect of People upon the culture
of a Startup
9.9 Enumerate the ways in which a startup’s
intellectual property can be protected
Add up all the “Metrics that matter “.
WEEK 10
1 3 1 5
Pitching Week 10 (business plan pitch)
7
Week 11
3 2 5
Experimental Week 1
Week 12
3 2 5
Experimental Week 2
Week 13
2 1 2 5
Experimental Week Report (Present to dedicated
mentor and the feedback will become input for
judges in week 15)
Week 14 (Pitching 101 to prepare Final Pitching
1.5 0 2 1 5
Week)
.
5
13.1 Before you begin (why it should be profound)
13.2 Approaching Investors
13.3 Understanding Investor Needs
13.4 Funding sources and amount
13.5 Pitch Presentation Content and outline
13.6 Communicate your pitch
>Preparation
>The Hook
>The Delivery
>The Slides
13.7 The Investor Pitch
Week 15
1 3 1 5
Final Pitching Week 15
Week 16-Contract Signing
5 5
TOTAL 1
7 1 40 22 80
Face to
Assessment SL TLT
Face
Total Notional Hours 58 22 80
8
Credit Hours
References:
1. The Lean LaunchPad EducatorsTeaching Guide, Steve Blank and Jerry Engel , 2014.
2. “The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company.”,
Steve Blank and Bob Dorf, 2012.
