Humane Design Guide
Use this worksheet to identify opportunities for Humane Technology. What are Human Sensitivities?
Product or feature: Human Sensitivites are instincts that are
Value proposition: often vulnerable to new technologies.
Measure of success:
Human Sensitivity We are inhibited when What inhibits We are supported when Opportunity to improve
Emotional • Artificial scarcity Design engenders High
We are stressed, low on
What we feel in our body sleep, afraid or • Urgency signalling calm, balance, safety,
and in our physical health. emotionally exhausted. • Constant monitoring pauses and supports
circadian rhythms. Low
• Optimizing for screentime
• Constant context switching
Attention Attention is physiologically • Many undifferentiated choices Enabled to bring more
How and where we focus drawn, overwhelmed or • Fearful information focus and mindfulness.
our attention. fragmented. • No stopping cues (e.g. infinite scroll)
• Unnecessary movement
Sensemaking • Facts out of context
Information is fear-based, Enabled to consider,
How we integrate what we • Over-personalized filters
out of context, confusing, learn, express and feel
sense with what we know. • Equating virality with credibility grounded.
or manipulative.
• Deceptive authority (ads vs. content)
Decisionmaking • Avatars to convey authority
Intentions and agency are Enabled to gain agency,
How we align our actions • Stalking ads and messages
not solicited nor supported. purpose, and mobilization
with our intentions. • Push content models of intent.
• Serving preference over intent
• Quantified social status
Social Reasoning Status, relationships and Enabled to connect more
• Viral sharing
How we understand and self-image are manipulated. safely and authentically
navigate our personal • Implied obligation with others.
relationships. • Enabling impersonation
Group Dynamics • SuppressIng views and nuance
Enabled to develop a
How we navigate larger Excluded, divided and • Enabling ad hominem or hate speech
sense of belonging and
groups, status, and mobilized through fear. • Enabling viral outrage cooperation.
shared understanding. • Lack of agreed-upon norms
Now rank the sensitivities 1-6 based on what you now see as
the largest opportunities for Humane Design. Then use the
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second sheet to develop an action statement.
Humane Design Guide
Now develop an action statement for Humane Technology using your evaluation
and prioritization from the previous sheet.
1. In what ways does your product/feature currently engage Human Sensitivities? 2. How might your product/feature support or elevate human sensitivities?
• Which sensitivities are engaged with which feature? • Where are humans naturally brilliant at manifesting the value proposition?
• How is the value proposition delivered? • How might a design element change to better support that brilliance?
• Which specific elements might warrant redesign? • With social sensitivities, could the design encourage people to meet the
• Are the success criteria in tension with any sensitivities? goal in real life?
• Do any success criteria need to shift to support human sensitivities?
3. Action Statement
• What is one thing you want to learn more about?
• What would you like to discuss with your team?
• What would you like to design or prototype?
• Are there any new design principles you might employ?
Use extra space for text, diagram, wireframes...
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