MICROSOFT
Microsoft Corporation is a software company based in Redmond, Washington.
Microsoft's flagship product, the Windows operating system, is the single most popular operating
system for home desktop use. Its other desktop products, namely Microsoft Office, Internet
Explorer, and Windows Media Player, are either bundled directly with the Windows operating
system, or are often sold together with Windows as preinstalled software on new computer
systems. Additionally, the company manufactures and sells computer hardware such as
keyboards and mice, and owns or possesses interest in several content-distribution channels such
as MSNBC, the MSN Internet portal, and the Microsoft Encarta electronic encyclopedia.
The Microsoft Windows operating system started life as an optional addition to the MS-
DOS operating system. The idea of a graphical user interface was pioneered by Apple
Computer's Apple II and Macintosh. However, due to prior work with IBM, Microsoft
successfully convinced the hardware giant to ship Microsoft Windows preinstalled on IBM
personal computers. This monumental step had piggybacked Windows to be one of the most
recognized software titles in history. The Microsoft Office suit of applications (Word, Excel,
PowerPoint, and Access) began life as Microsoft Works, an Apple Macintosh application that
provided the functions of a word processor, spreadsheet, and database all in one. Microsoft's
popular Internet Explorer web browser was originally a re branded version of Spyglass Mosaic.
ABOUT MICROSOFT DYNAMICS
DEFINITION:
Microsoft Dynamics is a line of ERP (enterprise resource planning) and CRM (customer
relationship management) applications developed by the Microsoft Business Solutions group
within Microsoft
“Microsoft Dynamics CRM is a multi-lingual customer relationship management
application from Microsoft that provides sales, service, and marketing capabilities, and includes
Microsoft Dynamics CRM Online, the online version of Microsoft Dynamics CRM.”
HISTORY:
The Microsoft Business Solutions group was formed in part from Microsoft’s acquisition
of two software companies: Great Plains Software, acquired in April 2001, and Navision,
acquired in July 2002.
Microsoft Dynamics CRM entered the CRM market in 2003. The Microsoft Business
Solutions group now includes the Microsoft Dynamics ERP product group and Microsoft
Dynamics CRM product group. Microsoft Dynamics industry solutions include Microsoft
Dynamics POS (Point of Sale), introduced in 2009, and Microsoft Dynamics Retail Management
System (RMS).
MARKET SHARE:
There are 300,000 businesses that use Microsoft Dynamics applications and 10,000
Microsoft Dynamics reselling partners worldwide. It has more than 18 percent market share.
OPERATIONS:
The Microsoft Business Solutions group is based in Bellevue, Washington,
approximately 20 minutes from the Microsoft campus in Redmond. The business group also has
principal offices in Fargo, North Dakota, and Vedbæk, Denmark, north of Copenhagen.
EXECUTIVE TEAM:
The Microsoft Business Solutions (MBS) business group is led by Krill Tatarinov, a
corporate vice president; Michael Park, a corporate vice president who leads the group’s sales,
marketing, and operations teams; Hal Howard, a corporate vice president for Microsoft
Dynamics ERP development; and Craig Unger, general manager for Microsoft Dynamics CRM.
The Microsoft Business Solutions group is part of the Microsoft, led by President Stephen Elope,
who reports to Steve Ballmer, president and CEO of Microsoft Corporation.
PRODUCTS:
Microsoft Dynamics is a line of enterprise resource planning (ERP) and costumer
relationship management (CRM) applications.
Microsoft Dynamics ERP is an enterprise resource planning application primarily geared toward
midsize organizations as well as subsidiaries and divisions of larger organizations. Microsoft
Dynamics ERP includes four primary products:
Microsoft Dynamics AX (formerly Axapta)
Microsoft Dynamics GP (formerly Great Plains Software)
Microsoft Dynamics NAV (formerly Navision)
Microsoft Dynamics SL (formerly Solomon IV)
Also included are retail solutions:
Microsoft Dynamics RMS
Microsoft Dynamics POS 2009
CAPABILITIES OF MICROSOFT DYNAMICS
Successful organizations today need the right enterprise resource planning (ERP) software to
help them drive their key business processes, make smarter and faster decisions, and ensure they
make the most of their assets and resources. Microsoft Dynamics ERP provides these capabilities
in organizations as small as a few employees starting a new venture to organizations spread
across the world—for companies with just one server full of information, to operations tied in
with the home office enterprise ERP standard.
This provides the best ERP solution that fits the needs of your organization and helps you deliver
superior results. We do this in the following ways:
Through a solution that’s familiar to your people: A study by AMR Research1shows
that 46 percent of the employees in an organization that could be accessing ERP software
are not. The reason? It’s too hard to use.
By fitting in with your existing IT systems: You’ve already made big bets and
investments on products like Microsoft Windows and Windows Server, SQL Server,
Microsoft Office, and even Microsoft SharePoint. Then why not use an ERP solution that
inherently integrates with these technologies? Users get a product they already know
how to use.
By meeting the needs of your organization today and tomorrow: Whether your
growth plans are in the near term or down the road as the economy improves, we have an
ERP solution that fits your industry, company size, and budget; and that helps minimize
the complexities that go with adopting new technology. No other ERP vendor has the
breadth or depth of functionality for companies of all shapes and sizes that Microsoft
Dynamics ERP does today.
With solutions backed by the Microsoft name. With the power of the Microsoft
research and development organisation, and thousands of developers, partners, and
support staff dedicated to your application, you can feel confident in investing in
Microsoft technology.
WHY CHOOSE MICROSOFT DYNAMICS ERP?
Supply Chain Connectivity: Connect your entire supply chain in a productive, fast-
moving flow to improve customer satisfaction, help streamline manufacturing and reduce
the cost of doing business.
Complete Current Financial Information: Make complete, current financial
information and reports available to anybody who needs that information to perform
business planning and realize regulatory compliance
Automate Repetitious Functions: Simplify and automate routine and repetitious
functions so that your employees can focus on more critical tasks. Fulfill the potential
and increase the loyalty of your workforce.
Resource Efficiency In Achieving Goals: Accomplish project goals and achieve
outstanding results within budget, on time, and with excellent resource efficiency.
Identify Profitable Costumer and Efficient Vendors: Look deeper into key
performance factors—and pinpoint your most profitable customers, most efficient
vendors, and potential issues within your organization
Why choose a CRM solution from Microsoft?
Empower every employee to boost sales, satisfaction, and service with automated CRM software
solutions that your people can actually use. Microsoft Dynamics CRM works like and with
familiar Microsoft products which means less of a learning curve for your people, so they can get
up and running quickly and focus on what’s most important—your customers.
Sales force automation
Establish a 360-degree view of customer interactions, sales opportunities, and buying patterns to
help your sales force cultivate more profitable relationships.
Customer service
Deliver high-value customer service with integrated interaction and knowledge management
enabling your service professionals to share answers and insight with customers with ease.
Marketing
Plan, implement, and measure more effective marketing campaigns by analyzing buyer trends,
behaviors, and offers that allow your marketing teams to track real-time results and optimize
Return on Investment (ROI).
WHY CHOOSE MICROSOFT DYNAMICS BUSINESS SOFTWARE?
Microsoft Dynamics is a line of familiar, adaptable enterprise resource planning (ERP) and
customer relationship management (CRM) solutions designed to meet almost any business need
and help your people make important business decisions confidently. Microsoft Dynamics works
like and with familiar Microsoft software—easing adoption and reducing the risks in
implementing a new solution. These solutions automate and streamline financial, customer
relationship, and supply chain processes in a way that can help you drive business success.
BENEFITS:
Enables confident decision-making
Microsoft Dynamics enables smart, reliable, strategic and tactical decision-making at all levels of
your organization. Executives can always be in touch with key metrics of the business; line-of-
business directors can have the information and tools they need to manage and plan effectively
within their area of responsibility; and workers in any position, from accounts payable to
inventory, to customer field service, can always review critical information and take the best
course of action to serve your business and its customers.
Familiar to your people
Microsoft Dynamics looks and works like widely-used Microsoft software products and present
a highly-intuitive, graphical user interface that is consistent with Microsoft Office software.
Works with your systems
Microsoft Dynamics solutions work closely with the Microsoft software and systems you may
already use, allowing you to generate more value from your investment in technology. As part of
the Microsoft family of offerings, these solutions are ready to work with widely-used
productivity applications, such as the Microsoft Office system, and leading technologies,
including Microsoft servers and Microsoft .NET.
Enables confident decision-making
Microsoft Dynamics is fully backed by an uncompromising commitment to empower Microsoft
customers. Select from a wide range of support and service options that are widely regarded as
industry-leading and that have garnered many industry awards through the years.
