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Assignment 5

The document outlines four key steps for managing online reputation: developing a 5-star reputation through SEO and original content, marketing reputation using positive testimonials and press releases, managing reputation by responding to negative reviews, and making reputation management a continuous practice by encouraging feedback. These strategies aim to enhance visibility and customer trust while addressing negative feedback effectively. Overall, proactive engagement and consistent improvement are emphasized for maintaining a positive online presence.

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Sateesh Kumar
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50 views1 page

Assignment 5

The document outlines four key steps for managing online reputation: developing a 5-star reputation through SEO and original content, marketing reputation using positive testimonials and press releases, managing reputation by responding to negative reviews, and making reputation management a continuous practice by encouraging feedback. These strategies aim to enhance visibility and customer trust while addressing negative feedback effectively. Overall, proactive engagement and consistent improvement are emphasized for maintaining a positive online presence.

Uploaded by

Sateesh Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SMIM-Sunday

Assignment 5
Submitted by: Sateesh Kumar (35555)

Q: Define every step of managing online reputation?

Answer: There are many tips to manage online reputation but they can be classified
in major 4 steps:

1. Develop 5-Star reputation: One can do that by improving tagging and SEO,
publishing original content and for that the source of the content should be strong
and reliable. By doing that, they would be appearing always on top of search
engine despite having negative feedbacks.

2. Market your reputation: In order to market the reputation, positive customer


feedbacks can be used as testimonials to negate the bad comments. The brand
should submit press releases, which means it should keep producing digital content
i.e. news stories, official announcements to engage with their customers more
frequently. To earn the trust and credibility in the market, third parties can lend a
hand too.

3. Manage your reputation: The third step covers responding to negative reviews
of customers immediately and very politely and keep offering great products and
services to satisfy the customer.

4. Make reputation management a practice to be followed: At last, one should


always welcome feedbacks. Encourage not only the customers but also business
partner and employees to give their reviews because better reviews help in better
sales.

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