Contents
Introduction ............................................................................. 2
The Foundation ...................................................................... 4
No Go’s .................................................................................10
AIDA.......................................................................................11
Psychology ...........................................................................14
The 4 P’s of Sales People ..................................................21
The real answer to “Sell me this pen” ...............................25
The Dirty Secret ...................................................................27
1
Introduction
The eBook is about the
Dirty Money Making Secrets
on Instagram.
It is very important that you understand the basics
of selling in order to understand the Dirty Money
Making Secrets. It is not just important for you to
see THAT it works, it is also important to
understand WHY and HOW it works.
Of course, you can just go out and post the content
I am going to give you but one of my life rules is:
“Give a man a fish and you feed him for a
day. Teach a man to fish and you feed him
for a lifetime.”
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That’s why for us at FMMB it is so important to
teach you HOW it works.
And that’s why we want to also focus on a few sales
basics.
It is pretty much like the Modul number 2 in the
Instagram Business School where I am talking
about how Instagram the company works. Because
this is crucial for your foundation. This is crucial for
your basic knowledge.
If you want to sell a car you need to know more than
just how to drive a car, right?
So, let’s start with the foundation!
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The Foundation
In this chapter you will be learning a few basics
when it comes to selling.
Let’s start with 4 important points:
• Developing relationships with people
This requires a few other very important
points when it comes to selling on Instagram:
o You have to build trust
o You have to be honest
o You have to answer your DMs
o You have to post engaging content, so
people love visiting your page
o You have to tell people about your life
a little – make them be a part of your
life
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• Discovering people’s needs
Now since this is a motivational
page/business page we know about the
peoples needs. Our targets want to be
motivated to become successful. They want
to learn how to start a business and how to
make money. They want to learn about
Instagram and how to build a following there.
The average Instagram user with goals like
making money and finding freedom also has
one special need: to be FREE.
They want to be financially free, they want to
free when it comes to where they are and at
what times they work.
They want to pick the time and place they
work from.
That is the biggest goal of our targets.
Everyday they use YouTube and Instagram.
They watch their idols how they live the life of
their dreams.
All these beautiful YouTube Vlogs and the
amazing Instagram foodporn and beach life
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pictures. They all wear cool stuff and
branded fashion.
That’s what people want. But they don’t want
to do it while sitting 9 hours a day in a factory
or in an office doing something they hate.
These are basically the needs of the people.
So, help them to build their dream life by
showing them that it is definitely possible by
using Instagram.
As you know Instagram is the hottest
platform right now and it is 100 percent
possible to achieve that with Instagram and
the Instagram Business School.
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• Matching your products and services to
people’s needs
This is obviously one of the most important
points because when your target is for
example someone who doesn’t like fishing
and you try to sell them fishing stuff it
definitely won’t work.
So as your followers are in the motivational
quotes niche and business niche and they
are on Instagram they are definitely
interested in growing on Instagram and
making money with Instagram – because
then they are free in time and place.
So, the perfect product to sell them could be
for example the Instagram Business School.
In it, as you know, we are teaching how to
build a following on Instagram, how to make
$500 to $1,000 per week by only using your
smartphone. So you do something you love
and you are free in time and place and you
can easily make a living with it. That’s the
dream and people want to do that.
So that might be a great product to sell to
your followers.
Now if you have a food page then maybe a
book about food is the best, or a cooking
course.
But the products and services have to match
the people’s needs.
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• Communicating the benefits of buying
your products and services
The last of these 4 points is to show people
the benefits of the product.
You wouldn’t buy anything if you don’t know
what the benefits are. I mean, why buy the
product, right?
People buy stuff to feed their needs. We
have to drink water, that’s why we buy it.
We love a big tasty burger – that’s why we
buy it.
We need gas for our cars – that’s why we
buy it.
We need a warm jacket for winter – that’s
why we buy it.
People have needs and that’s why they buy
stuff.
Now of course there are millions of
restaurants selling burgers, right?
And that’s why we need to communicate the
advantages why they should come to us to
eat the giant, tasty burger with hot fries and
as much drinks as they want. (Sorry if I made
you want to eat a burger now 😊)
So, we have to explain the people WHY to
buy OUR product instead of other people’s
products.
That’s what we have to do.
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Now again if you are going to sell the
Instagram Business School (let’s keep using
the IBS as an example here because we all
know what it is all about) as an affiliate and
make $50 per sale you can just go to
www.fuckmillionsmakebillions.com and you
can see the benefits of the course listed. So,
you don’t have to be creative anymore – you
can just copy it from there.
We also created a lot of content for the
affiliates with the advantages of the
Instagram Business School so you don’t
have to create that either, but it is important
to know about the course because if you start
promoting it people will automatically DM you
asking what the Instagram Business School
is all about. That’s why knowing about the
products you sell is also very important.
When we did affiliate marketing for another
course a few months ago people started
messaging us questions about the course.
We could answer most of the questions and
that’s why we made more than a thousand
Dollars in 1 week only with affiliate marketing.
Not including the consulting or influencer
marketing.
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So as mentioned, knowing about the product is also
important in order to make sales!
No Go’s
This is just going to be a short list with bullet points
of what not to do when it comes to selling.
• Lie to your target
• Not keeping promises
• Bad products
• Bad flow of information
• Wrong target
• Wrong information
• Forget or move deadlines
Try to avoid these points and you should be good to
go.
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AIDA
The AIDA principle is one of the most famous
principles when it comes to sales. The steps are
simply explained, and the process is already tested
hundreds of thousands of times.
Read that carefully!
A: ATTENTION
To boost your awareness, research your target
audience’s problems and passions. Then, create
content that solves their problems and focuses on
their passions. Like motivational quotes or business
content in our case.
If your content can grab their attention and deeply
engage them, your target audience will start to
become curious about what you actually do.
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I: INTEREST
Once your target audience is interested in your
product or service, they’ll want to learn more about
your solution and your potential fit with them.
To make it easy to learn about your product, feature
your mission statement in your bio, explain exactly
what you do in short words like in the Instagram
highlights, describe the benefits of your product,
and offer if possible ungated case studies.
Providing instant access to this information will help
your target audience visualize a pleasant future with
your product in their lives.
D: DESIRE
The prospects you’re most likely to close are the
consumers who envision a future with you -- they
already enjoy consuming your content and think
your product or service will be even better.
But to generate enough excitement in your
prospects to compel them to act, you need to make
sure their affinity for your brand hits a certain
threshold.
To do this, keep serving them content. Make sure
they follow you on every social media platform. The
more prospects interact with your brand, the more
they’ll trust you, boosting the chances they’ll
eventually buy your product or service. So, in this
case: the more followers you have and the better
your engagement is, the more people will buy your
products.
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A: ACTION
After you generate enough desire for your product
or service, give your prospects the chance to act on
it. Place CTAs (call to action) on your page. Make
your followers to take action. You have to tell them
what to do. If not, they will just keep scrolling
through Instagram.
After all, what’s the point of creating content and
building deep relationships with prospects if there
isn’t a clear next step?
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Psychology
Psychology of selling.
That’s a main chapter.
And we have 2 points here:
1. We have to create a need
2. We have to proof people
1. So, creating a need. Its basically like this:
people need something, like for example
chairs. And you can be the one selling chairs.
Now there are a lot of different chairs so you
have to figure out what kind of chair the
target wants. Ask questions and take control
of the conversation. Then you know the exact
needs of the target and you can sell them the
perfect chair.
That’s basically it and that’s what “The Wolf
of Wall Street” says.
Create a need.
The other kind of product is something like
the iPhone. People didn’t know they want
one but as soon as they saw it, they wanted
it. That’s the jackpot.
But let’s stick with the first way.
See, we started FMMB as a motivational
quotes page. We went more and more into
business, into Instagram business.
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We were asking so many questions in our
stories to figure out what the dreams and the
goals and the biggest problems and
everything are from our followers.
We figured out that people want to be free in
time and place. The problem is they don’t
want to spend money, they don’t want to
invest too much time and they don’t have the
knowledge to achieve their goals.
We created the Instagram Business School
to show people that it is possible to fulfill their
dreams without having these struggles. It is
still hard work, but we are giving the people
the formula. And all that for an affordable
price.
SO, what do I want to tell with that?
You have to create a demand for your
product. You have to make people want to
buy your product. Ask them about their goals
and problems and make your product the
solution. That’s it.
So, if you are creating a business page or
motivational page I can highly recommend
you to become an affiliate for the Instagram
Business School and sell it. Make sure to ask
people what they need and what their goals
are and what their problems are and show
them that they can achieve all that and get
rid of their problems by buying the Instagram
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Business School. Because Instagram can
give you everything you want.
Our goal was to be free in time and place to
work. We wanted to achieve freedom in all
phases. And we achieved that all thanks to
Instagram.
So, create a demand and give the people the
solution.
Listen to your targets/followers. They know
what they want, you only have to give it to
them.
We created the Instagram Business School
because we were getting so many questions
about growth and monetization. At one point,
we couldn’t get back to everyone anymore so
we created the Instagram Business School
so we can help as many people as possible
achieve their dream life.
“The best sales conversation is when the
sales person talks 5% of the conversation.”
That’s what one of my sales mentors said.
And it is f*cking effective.
You let the target do the work and tell you
exactly what they need, and you give it to
them.
As simple as that.
Create the need.
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2. We have to proof people that what we do is
working. We have to be the perfect example.
If you sell a diet course, you should not be
overweight. If you sell a fitness course, you
should be able to do 15 pull ups and 50
pushups.
If you sell a sales course, you should proof
people that you are a sales expert by
showing them what you have already sold.
You have to proof people that you know what
you are talking about.
So, what you have to do is the following:
• Study your product
o If you are able to convey knowledge
about the product, and to answer
questions that customers may have,
then they will understand that you
really care about the product. If you
find the product worthwhile, they are
more likely to as well.
It is absolutely vital to know your
product inside out. If you do not know
something a customer asks of you, try
saying something like “I don’t know
the exact answer for that, but I’ll be
happy to look into it and get back to
you right away. What’s the best way to
contact you when I find the answer?”
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• Research who you’re selling to
o Before you can meet the needs of
your customer and craft your sales
pitch to target them as effectively as
possible, you first need to know as
much as you can about the person
you are selling to.
Knowing as much as possible about
who you are selling to before you ever
begin your sales pitch is essential if
you want that sales pitch to be as
effective as possible.
• Understand or create customers’ needs
o No matter what you are selling, the
most important part of salesmanship is
understanding the needs of your
customer and figuring out how to meet
them.
In almost every case, a salesperson
who focuses on customer service and
how a product can meet their
customer’s needs and wants will be
much more successful than a
salesperson who focuses on the
features and specifications of the
product itself.
Perhaps your customer has pain
points that your product can alleviate,
or perhaps they have desires that it is
able to fulfill.
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Once you determine the needs of your
target customer and how your product
can meet them, centering your sales
pitch around meeting those needs is
the best way by far to close a sale.
• Ask questions
o Making sales centers around having a
conversation with the person that you
are selling to, and one of the most
important parts of that conversation is
the questions that you ask.
Asking your customer questions (and
actually listening to their answers) is
valuable in a couple different ways.
For one, it allows you to figure out
more about the person you are selling
to, their needs and desires, and what
they are looking for in a product.
Just as importantly, though, asking
questions is an effective sales
technique because people enjoy
talking about themselves.
This goes back to making the person
you are selling to like you; when you
show genuine interest in them and
give them the opportunity to talk about
their favorite topic – themselves –
they’ll be much more likely to enjoy
the conversation and therefore much
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more likely to buy something from you
in the end.
• Don’t sell. Help. For free.
o People you are selling to need to see
you as someone who is helping them
solve a problem through the product
that you are offering.
Keep in mind that one of the main
things that lead people to buy a new
product is that they are struggling with
an issue that they hope that product
will address.
It’s your job, therefore, to make sure
that you are as helpful as possible.
When you are genuinely trying to be
helpful when it comes to addressing
your customer’s needs, your sales
pitches will be far more successful.
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The 4 P’s of Sales People
Personalization
This means that salespeople must customize their
message to the buyer’s needs and style. Consider
this scenario: The sales guy spends 20 minutes
listening to a customer tell him that he needs quick
delivery and job-site training for his workers, but the
rep turns a deaf ear to these needs and launches
into a presentation about the breadth of name-brand
products that his company sells. The contractor
sends the sales guy away because he failed to
personalize his message to the buyer.
One goal of persuasion is to reduce the
psychological distance between the sender and the
receiver of information. Personalizing the
communication is one way to do this. Your message
must reflect the buyer’s needs and the way the
buyer prefers to make buying decisions.
Customizing in this way makes it easier for the
buyer to say “Yes,” and isn’t that the point?
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Perceived Value
Perceived value excites buyers. It builds their
anticipation and raises their expectations. A sales
rep that knows his stuff builds the buyer’s
confidence that he is dealing with an expert. This is
perceived value—the look and feel of things. When
a salesperson invites a customer to tour his
warehouse and meet the inside staff, it provides an
opportunity to strut your stuff—to put your best foot
forward. When a sales guy cleans up a proposal
and adds a bit of color to increase its visual appeal,
it catches the buyer’s attention. This is the purpose
of perceived value.
How your stuff looks when it arrives is perceived
value. If your products arrive in a clean and
professional looking package, it makes the buyer
feel good about their buying decision. When your
literature is crisp and fresh versus a dogged-ear
copy of something that has sat in your trunk for
three years, it creates greater anticipation in the
buyer. When you show up for a sales call and you
are dressed professionally, the buyer is reassured
by your appearance.
Great: Bad:
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Performance Value
Perceived value excites buyers; performance value
satisfies them. In your presentation, you must
demonstrate your performance value. Performance
value is what the product and your service does for
the buyer. If your tool improves productivity by
reducing user fatigue, demonstrate this to the buyer.
If your equipment is more energy efficient, show the
customer the numbers.
If the product helps people to succeed on
Instagram, show it to the people.
Buyers want performance. In fact, research shows
that people in the United States define quality as
product performance. Does your product perform at
the level you promise? If so, demonstrate that to the
buyer.
Performance value includes your performance as a
salesperson. One sales guy told me that they had a
15-minute return call policy for their customers, 24
hours a day. If the customer calls, any time of day
or night, someone will return that call within 15
minutes. The message is clear: we are always on
call to serve. That’s what I call performance!
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Proof
People need proof. If you really want people to take
action, prove that you are that good. Show me.
Customer satisfaction surveys, warranties, third-
party research, customer testimonials are a few
ways that salespeople can prove their case.
Innovation coach, Doug Hall, found in his research
that adding proof to your feature-benefit chain
improves your chances of success by 42%. See, I
just added a proof source to support my argument.
Your customers can purchase the stuff you sell from
dozens of places. What makes buying from you
special? You have a much better chance of getting
the business if you personalize your presentation,
maximize your perceived value, demonstrate your
performance value, and offer proof sources.
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The real answer to “Sell me this
pen”
“The real answer is, before I'm even going to sell a
pen to anybody, I need to know about the person, I
want to know what their needs are, what kind of
pens do they use, do they use a pen? How often do
they use a pen? Do they like to use a pen formally,
to sign things, or use it in their everyday life? The
first idea is that when you say, 'Sell me this pen,' I
want to hear [the salesman] ask me a question. 'So,
tell me, how long have you been in the market for a
pen?' I want them to turn it around on me and start
asking me questions to identify my needs, what I'm
looking for. And if you do that, people don't know
what to do. Next thing, he is answering, and now I'm
controlling the conversation, finding out exactly what
he needs.
"Once I have that, I say, 'You know, Bill, based on
what you've just said to me, the pen I have here is
the perfect fit. Let me tell you what it's about…'
Then you can tell them about what you have,
because you're filling a need. Most average or
newbie salespeople think that they're supposed to
sell you the pen, when a really seasoned
salesperson will actually turn it into a qualifying
session to find out what you need. That's the truth of
it. It's like trying to sell someone a house and you
don't know if they're in the market for a house, what
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kind of house they want, how many kids – so how
can you sell someone a house? That's the point.”
- Jordan Belfort (the real Wolf of Wallstreet)
So, you have to understand the needs of the
customer.
That’s the basic.
Now the dirty, quick and best answer:
Take the pen and hand the other person over a
peace of paper and tell:
“Sign me this paper.”
The person needs a pen now and boom, SOLD!
Create a need.
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The Dirty Secret
Now that you know the sales basics and how to find
out the real needs and desires of the people and
now that you know to offer them a product that is
pretty much the solution to the peoples needs, let’s
dive into the dirty money making secret of
Instagram.
You can sell promotion and shoutouts but that’s not
for the long term. That’s a low payment and that
won’t create a lot of needs. You won’t be able to
help people to create their dream life with that.
You have to SHOW people what’s possible.
I once bought a fitness course from a person that
went from a nobody to a muscle machine.
Because that guy proved that his program works.
I know someone who bought a diet course from
someone going from 165kg to 68kg.
Why did she buy that program? Because the person
selling it proved that it worked.
I bought the social media marketing agency course
from Tai Lopez. Why? Because he’s living in
Beverly Hills and owns super cars and he knows
what he is talking about. He proved that.
Proof is the KEY.
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We once promoted an online course where people
could learn how to grow on Instagram and make
money from Instagram.
We did affiliate marketing for that course.
So, in one week we made around $1,000.
We went to the bank, took that money out and
made pictures showing that money. We told people
that this is Instagram money. We proved them that it
definitely is possible to make a lot of money using
Instagram. As soon as we started to show that
money, we made even more sales.
People want prove!
Why would you take an advice from a poor person
with a 1992 Renault car when you can get an
advice from someone with a 2019 G-Wagon, a
Lambo and a Rolls Royce in his garage?
Proof is the key!
Show them the money!
That’s the number 1 dirty money making secret for
Instagram. It may be dirty, and some people might
tell you that you are crazy and just a show-off but
whatever they say – keep doing what you do! It is
working amazing.
Of course, lying is not an option, that’s for sure. But
as soon as you made your first $50 from Instagram
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start showing that to the people. Start selling the
Instagram Business School for example. You will
get $50 commission per sale. So, you will make 50
USD with 1 sale. Then show that to the people and
tell them that you have all learned that inside the
Instagram Business School and that people should
join. Then you will make another 3 sales and boom,
you earned another $150. Show that again and
again and so on.
People want proof. So, give it to them. Prove them
that it is possible to create their dream life with
Instagram.
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