Supermarket.
Introduction: A supermarket is a building in which you can buy all kinds of
alimentary products like bread, meat, fish, vegetables... Nowadays these are
becoming very popular because the people, who buy, think that it is more
comfortable to buy in these big stores than in little ones
Advantages of supermarket:
o Saving in labor cost due to self-service system
o Supermarket has large turnover.
o Reasonable or low prices of goods.
o Low cost of operation.
o Freedom of selection.
o Shopping is very easy and quick.
o Due to adequate parking space, shopping becomes easy and pleasing activity rather than boredom.
o High degree of efficiency due to elimination of service.
o High margin of profit to organizers.
o Advantages of large scale operations.
o You are served in a very polite way no one makes you hurry and an adjacent car park where you can
wheel your trolley to your car.
o we will not forget that some time there is a sales and specials offers "buy one get one free"
Disadvantages of supermarket:
Following points are the disadvantages of superstore
o Supermarket requires huge financial resources.
o It is normally situated at a long distance from the residential localities.
o There is lack of personal attention.
o Supermarket does not provide various services such as free home delivery, personal guidance, credit
facility and after sale service.
o It faces the problem of co-coordinating activities of various sections of the market.
o It requires large and extensive premises.
o Goods which require explanation by salesmen cannot be sold in such market.
o sometimes we buy unnecessary things, we buy things that we did not plan to buy earlier
Role of supermarket
Supermarket plays a vital role in the economy of any country. Any food distribution business is most acceptable by any
consumers because food is one of the basic needs of human being. the supermarket is a complex operation depending
for its efficiency on the smooth workings of a host of interrelated parts. But of all the factors that work together to
achieve efficient, low cost, high turnover operation, undoubtedly the single and most important factor is the people
who manage and work in the markets. The most ingenious mechanical equipment, the most attractive appetite-
appealing package, the most interesting store design and layout would have little importance in the food distribution
pattern, were it not for the legions of store managers, assistant managers, department managers and other employees
responsible for the daily operation. involving most types of managerial and technical skills. It is the operations
manager’s part of duties and responsibilities through the help of the human resource manager to make it appoint that
all the employees especially in the front line are motivated to give efficient and reliable service to its valued customers.
In retail jobs, customer service employees remain standing for long periods of time while performing a given series of
tasks. Customer services may be appreciated and acknowledged by customers, or may be something which a customer
feels a store must do in order to stay in business, such as providing shopping carts or baskets. A large number of
customer services are offered in supermarkets today, but no single supermarket includes in its operation all the
customer services being offered by the entire industry.
Conclusion: supermarkets and small shops both of them have a great role in our daily life, each of us
need both of them, government should have such a good plan to protect the large and small
businesses in a good economical standard.
