MB-207
RESEARCH METHODOLOGY
(3 CREDITS)
Objective
The objectives of the course is to enable the students in developing the most appropriate
methodology for their research studies and make them familiar with the art of using different
research methods and techniques.
Unit-1 Introduction to Research- Nature, Objectives, Types, Characteristics, Problems,
Techniques and defining the problem.
Unit-2 Research design- Meaning, Purpose, Principles and developing a research plan.
Unit-3 Sampling design, Measurement and Scaling techniques and psychological testing.
Unit-4 Data collection- Preparation of data collection instruments, Interviews, Observation,
Participatory Learning Appraisal and problems in collection of data.
Unit-5 Data analysis: Analysis of variance, Discriminant analysis, Factor analysis, Cluster
analysis, Conjoint analysis, Excel and Statistical Package for Social Sciences (SPSS).
Unit-6 Report writing: Interpretations, Inferences, Generalizations and characteristics of good
report.
References
1. Donald R. Cooper & Pamela S. Schindler (1999) Business Research Methods. New Delhi:
Tata Mc Graw Hill
2. Krishna Swamy and Ranganatham (2005) Methodology of Research in Social Sciences.
Mumbai: Himalaya Books
3. Levin, R. I. and Rubin, D. S. (2001) Statistics for Management. New Delhi: PHI
4. Verenson, M. L. and Levine, V. N. (1996) Basic Business Statistics. New Jersey: Prentice Hall
5. Berry, W. D. (1985) Multiple Regression in Practice. Beverly Hills: Sage
MB-106
QUANTITATIVE METHODS
(3 CREDITS)
Objective
This course helps students to understand and formulate managerial situations in a decision
theoretic framework. They shall be exposed to fundamental optimization procedures and
techniques. Real life case studies are discussed to illustrate constrained and unconstrained
optimization methods.
Unit–1 Introduction: History; Subdivisions within Statistics; Data collection; Editing;
Classification; Tabulation; Diagrammatic and Graphic representation of data.
Unit–2 Measures of Central tendency and Dispersion: Arithmetic Mean; Geometric Mean;
Harmonic Mean; Median; Mode, Standard Deviation; Skew ness; Kurtosis; Moments.
Unit–3 Probability and Probability Distributions: Introduction to Probability: Probability Rules;
Probabilities under Conditions of Statistical Independence; Probabilities under Conditions of
Statistical Dependence, Revising Prior Estimates of Probabilities: Bayes’ Theorem; Random
Variables; Use of Expected Value in Decision Making; The Binomial Distribution; The Poisson
Distribution; The Normal Distribution.
Unit–4 Correlation, Regression and Time Series: Estimation Using the Regression Line;
Correlation Analysis; Making Inferences about Population Parameters; Using Regression and
Correlation Analysis: Multiple Regression and Correlation Analysis; Finding the Multiple-
Regression Equation; Variations in Time Series; Trend Analysis; Cyclical Variation; Seasonal
Variation; Irregular Variation; A Problem Involving All Four Components of a Time Series; Time
Series Analysis in Forecasting
Unit–5 Index Numbers: Unweighted Aggregates Index; Weighted Aggregates Index; Average of
Relatives Methods; Quantity and Value Indices; Issues in Constructing and Using Index Numbers
Unit–6 Concepts of Sampling and Estimation: Random Sampling; Design of Experiments,
Introduction to Sampling Distributions; Sampling Distributions in More Details; An Operational
Consideration in Sampling: The Relationship Between Sample Size and Standard Error; Point
Estimates; Interval Estimates: Basic Concepts; Interval Estimates and Confidence Intervals;
Calculating Interval Estimates of the Mean from Large Samples; Calculating Interval Estimates of
the Proportion from Large Samples.
Unit–7 Testing of Hypotheses and Analysis of Variance: Concepts Basic to the Hypothesis-Testing
Procedure; Testing Hypotheses; Hypothesis Testing of Means When the Population Standard
Deviation is Known; Measuring the Power of a Hypothesis Test; Hypothesis Testing of
Proportions: Large Samples; Hypothesis Testing of Means When the Population Standard
Deviation Is Not Known; Hypothesis Testing for Differences between Means and Proportions;
Tests for Differences between Means: Large Sample Size, Small Sample Sizes; Testing
Differences between Means with Dependent Samples; Test for Differences between Proportions:
Large Sample Sizes; Analysis of Variance; Inferences about a Population Variance; Inferences
about Two Population Variances
Unit–8 Non-parametric tests: Chi-Square as a Test of Independence; Chi-Square as a Test of
Goodness of Fit: The Sign Test for Paired Data; Rank Sum Tests: The Mann-Whitney U Test and
the Kruskal-Wallis Test; The One-Sample Runs Test; Rank Correlation; The Kolmogorov-
Smirnov Test.
Suggested Readings
1. Richard I. Levin & David S.Rubin, Statistics for Management, PHI.1999, New Delhi
2. Kishor S. Trivedi, Probability and Statistics with Reliability, Queuing and Computer
Science Applications, John Wiley & Sons, Singapore, 2002
3. John E.Freund & Ronald E. Walpole, Mathematical statistics, PH, New Jersey, 1980
4. E.L.Lehmann, Testing Statistical Hypotheses, John Wiley & Sons, New York, 1986
S.P. Gupta, Statistical Methods, Sultan Chand &Sons, New Delhi 1998.
