Product design & Engineering
for developing a Product, a Start-up’s
perspective
Dr. Pankaj Parashar
MBBS, PhD (Biomedical Engineering)
IIT Delhi
Royal Academy of Engineering London – LIF fellow
What is Entrepreneurship?
• The technology based entrepreneurship is called
Technopreneurship
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• For most, Entrepreneurship is a Dream..
• For some, it is a Desire
• BUT, for a very few ‘Elite,’ it is an AIM
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[email protected] Lamborghini Centenario
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What is Product???
• “An article or substance that is manufactured
or refined for sale.”
• “A thing or person that is the result of an
action or process”
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[email protected] SCINTIGLO prototype
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[email protected] What is peculiar of a product???
• Tangible or intangible
• Serious intentional efforts are put in
• Products are outcomes of sustained,
continuous events of iterations in a item or a
service being offered
• Often is the face of those/company offering it.
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[email protected] What is DESIGN?
• Decide upon the look and functioning of (a
building, garment, or other object), by making a
detailed drawing of it.
• a plan or drawing produced to show the look and
function or workings of a building, garment, or
other object before it is made.
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[email protected] Aspects of design
• Interaction design: how users interact with your product, what different
contexts are, what buttons do, etc.
• Information architecture: a model or concept of various data elements
organized to solve task flows
• Visual design: the look and feel of the product (this is what most folks
think of when you say design!)
• Usability testing: closed-door or in-situ testing of design, prototype or
near-final software with target consumer base to understand reactions
and suggest modifications
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[email protected] Aspects of Design
Industrial Design
Communication Design Thinking
Design
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[email protected] Importance of DESIGN
• Utility
• Peculiarity
• Distinguishing feature
• Ergonomics
• Safety
• Unique Selling Preposition.
• Part of Marketing strategy
• Aligns with Company motto
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Peculiarity
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Distinguishing feature
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An Ergonomic keyboard
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Safety
Unique Selling Preposition.
Which bike would you like
ride/own?
Aligns with Company motto
Which car would you like
drive/own?
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Steps of Engineering a product through design
• Ideation/sketches
• Design proposal
• Feasibility analysis
• Prototypes
• Feedback
• Finalize product/design roadmap
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Dr. Pankaj Parashar,
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[email protected] RAPID PROTOTYPING
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[email protected] RAPID PROTOTYPING
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[email protected] RAPID PROTOTYPING
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[email protected] 3–D
Printers
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[email protected] 3 D PEN
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[email protected] My journey of Innovation and product
development
An innovator’s and Start-up’s Perspective
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[email protected] PROBLEM Statement
• Around 317 Million People in India who suffer from Proteinuria at some point of
time.
• Tell-tale sign for various complex diseases like Pregnancy Induced Hypertension
(PIH), Diabetes, Hypertension and other Chronic Kidney diseases (CKD)
Source: WHO Report 2013 on Indian Population
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Dr. Pankaj Parashar,
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TM
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USP of SCINTIGLO
• First of a kind Smart Point of Care Diagnostic device for quantitative estimation
of proteins in urine.
• > 95 % accuracy and reproducibility.
• Instant results in 2 – 3 Seconds.
• NOT A STRIP BASED test device.
• Data Logging and 2 way communication through a Smartphone Application.
• Just a fraction of the cost!!! Compared to Rs 150 – 650/- per test
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[email protected] Utility of SCINTIGLO
• > 2 million pregnant women suffering from Pregnancy Induced
Hypertension of the 30 Million Pregnancies annually.
• 150 – 200 Million undiagnosed patients in the villages to be served by
800,000 ASHA Workers.
• Instant spot screening by 1 Million doctors.
• > a Million hospital beds for instant bedside monitoring.
• “At – Home” monitoring.
• Addresses a global unmet need.
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[email protected] A Humble beginning
First Proof of Concept made on 4th January 2013
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Dr. Pankaj Parashar,
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Version 2.0
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Journey…
Version 3.0
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Journey…
Version 4.0
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Journey…
Version 5.0
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[email protected] Journey…
Version 6.0
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[email protected] Version 7 TM
THANK YOU VERY MUCH
DR. PANKAJ PARSHAR
[email protected] 9873275305
