Introduction

ME 5612
Computer Aided Product Development

A/P Lu Wen Feng

Office: EA-07-13
65161228
[email protected]
Lecturer & TA
◼ Lu Wen Feng - Manufacturing Group
◼ Office: EA-07-13; Tel: 65161228,
◼ Email : [email protected].

◼ Teaching Assistant
◼ Ambrose Raphael Chuan
◼ Email: [email protected]
Course Overview

◼ Product Development
 Products,including 3D printed products
 Processes

◼ Technologies for Product Development

 Design Technology and Computer-aided Technology

◼ Project and Implementation

 What is Product Development?
Product –
Something sold by an enterprise to its customers.

Product Development –
• Complete process of delivering a new product or improving an existing
one for customers.
• Set of activities beginning with the perception of a market opportunity
and ending in prototype, production, sale and delivery of a product
• Discrete engineering products

Major Text Reference for this section – Product Design and Development, Ulrich & Eppinger, McGraw-Hill, –
good for background on PD
Discrete/Engineered Product
◼ Engineered products include not only consumer
products, but industrial equipment, test fixtures and
components.
Engineering Products

Bladeless Fan Hydrao Smart Shower

• Consumers looking for smart

• Blows air from a ring with no tech with a saving-the-planet
external blades
• This showerhead changes
colour when you use too much
water
Dyson Bladeless Fan
https://www.youtube.com/watch?v=6A3IM06xgr0
The Need for Technology

◼ Products are becoming more complex

◼ Reduce skills requirement
◼ Speed up process
◼ Make process more ‘repetitive’
◼ Automation
◼ Intelligence
◼ Accuracy (quality)
◼ New fabrication approach (e.g. 3D printing)
◼ What else?
Computer Aided Product Development
◼ Product development relates to the processes and techniques
employed in the design and manufacture of a product.

◼ This course will focus on the early stages of product

development of discrete engineering products, looking at the
methodology and technologies available to translate new
ideas into a manufactured reality.

◼ Emphasis will be on the practical implications and constraints,

with an integrated assignment that encourages student
groups to investigate the generation of a new, hypothetical
product.
Course Topics

• Introduction
• Product Development Process (1, 2, 3)
• CAD/CAM/CAE 1 & 2
• Design technology
• Design optimization
• Data Capture and Analysis
• Group Project
Module Assessment

◼ Project (60%)
 Project selection
 Group based
 1 report
◼ final report
 3 presentations
◼ Project proposal, Mid-term, and Final presentations

◼ Test (30% )

◼ Assignments and class participation (10% )

 Schedule
Week Date of Lecture Topic Instructor Remarks
1 18/01/2024 Introduction Lu WF
2 25/01/2024 Product Development Process 1 Lu WF
3 01/02/2024 Project Proposal presentation Lu WF Student presentation

4 08/02/2024 Product Development Process 2 Lu WF

5 15/02/2024 Product Development Process 3 Ambrose
6 22/02/2024 CAD/CAM/CAE 1 Lu WF
Recess
7 07/03/2024 Midterm Project Presentation Lu WF Student presentation
8 14/03/2024 Midterm Project Presentation Lu WF Student presentation
9 21/03/2024 CAD/CAM/CAE 2/ Guest lecture Lu WF
10 28/03/2024 University holiday - No class

11 04/04/2024 Data Capture and Analysis & Review Lu WF

12 11/04/2024 Final Project Presentation Lu WF Student presentation

13 18/04/2024 Final Project Presentation Lu WF Student presentation

14 25/04/2024 Test (1.5 hours)

Project Type 1
Project areas of focus
◼ Design of mechanical or mechatronic products (e.g. for healthcare
industry including medical devices, wellness devices, or devices to assist
aging population or handicap) using computer-aided technology
Project deliverables
◼ The product development process
◼ CAD design to show all the components of the developed products
◼ Engineering Analysis
◼ Simulation to show how the product functions
◼ Design for manufacturing and assembly
◼ Cost analysis
Project team
◼ Each project team consists of 1-3 students
◼ Each team member should have a clear role and contribution to the
project – Peer evaluation
Project Type 2
Project areas of focus
◼ Investigation of design technology, computer-aided technologies or
applications to solve problems in product design
Project deliverables
◼ Problems in product design
◼ Motivation- Why the technology or the applications
◼ Status of the technology
◼ Problem solving
◼ Results and analysis
Project team
◼ Each project team consists of 1-3 students
◼ Each team member should have a clear role and contribution to the
project – Peer evaluation
 Project Timeline
◼ 30/01/2024 (Tue) – Send your group (members) and topic to me (email)
◼ 01/02/2024 (Thu) – Project proposal presentation (5 min/group)
 Tentative project title
 Group members
 Background and motivations
 Observations and understanding of the problem
 Objectives and deliverables
◼ 08/02/2024 (Thu) – Submit proposal presentation slides to Canvas
◼ 07/03/2024 and 14/03/2024 - Mid-term project presentation
◼ 15/03/2024 (Fri) - Submit Mid-term presentation slides to Canvas
◼ 11/04/2024 and 18/04/2024 – Final presentation
◼ 30/04/2024 – Submit project final report and presentation slide to Canvas
Product Design and Development
◼ https://www.youtube.com/watch?v=PKbPPFqONH0
Hydrao Smart Shower
https://www.youtube.com/watch?v=D475mlOCizw
Engineering Products - Example
Hydrao Smart Shower

• Consumers looking for smart

tech with a saving-the-planet

• This showerhead changes

colour when you use too much
water

• 4 LED lights and sensors that monitor how much water volume has passed through
• Average American uses between 75-80 liters (19-21 gallons) of water every time
they shower
• Work without additional batteries or electricity
• Uses an internal turbine system that’s powered by the flow of water into the
showerhead

• Price of $99
• HYDRAO
• https://www.youtube.com/watch?v=D475mlOCizw
• https://www.youtube.com/watch?v=6Weee1inryk
Engineering Products - Example
Engineering Products - Example

• Lenify is a collapsible emergency

stretcher that all but eliminates the
chances of secondary injuries caused by
lifting patients onto the stretcher.

• The solution: divide the stretcher into

three parts to stabilize the upper body,
arms/midsection, and lower body.

• This unique construction makes it

possible to “scoop” the individual into
the stretcher rather than the traditional
“lift and drop” method.
Medical Devices
A medical device is
considered any apparatus
that does not exert its
action through chemical
means and is used in
monitoring, diagnosis,
mitigation, therapy, or
prevention of disease.

https://www.kolabtree.com/blog/medical-device-design-the-essential-step-by-step-guide/
Wellbeing Devices
◼ POWERNAP POD - Just
power nap
Rest and recovery are
critical to remaining vital and
alert during the day and
night. Our basic flatbed pod
offers relaxing and private
space for a quick rest. Enjoy
a moment by yourself,
giving your mind and body
time to recover. The Pod is
mobile and easy to relocate,
which makes it a flexible
item in the working
environment.
Wellbeing tool for hospitals, offices,
universities and shift workers.
Manufactured and assembled in Finland.
Wellbeing Devices
Theragun

• QX65 MOTOR WITH QUIETFORCE

TECHNOLOGY - proprietary brushless motor
delivers powerful deep muscle treatment
quieter than the average massage device
• 120 MIN. BATTERY LIFE - internal Lithium-
ion battery offers double the battery life of
previous generations for 2 hours of
continuous use
• 5 SPEED RANGE & LED SCREEN - Monitor
current speed on LED screen, use with
Therabody app
• ERGONOMIC MULTI-GRIP - provides a
number of ways to comfortably hold the
device without strain on hands and arms
• SMART APP INTEGRATION - connects to
Therabody app via Bluetooth to run
personalized wellness routines based on
your behaviors & preferences
 Who Designs and Develops Products?
Product Development
An inter-disciplinary activity requiring contributions from nearly
all the functions of a firm, especially the following 3 main
functions
 Marketing :
◼ Interaction between the firm and its customer

 Design:
◼ Design functions best meet customer needs

 Manufacturing
◼ Manufacturing of the product that meet design
specifications
 Others
◼ Research; Finance; Legal; Sales; Servicing
• Which companies are considered as
successful product design and
development companies?

• Why?
Tesla
Apple

◼ Why we all like Apple products?

◼ Focus on customer want
Dyson

https://www.youtube.com/watch?v=bhLAHzBvbLw
https://www.youtube.com/watch?v=v6F0wqT3xKI
Dyson
Bladeless Fan

http://www.youtube.com/watch?v=6A3IM06xgr0
https://www.youtube.com/watch?v=LJlX0t_bmxI
Dyson https://www.youtube.com/watch?v=LpozmjMmoIE
Other successful product companies

◼ Google
 Google Glass
 http://www.youtube.com/watch?v=4EvNxWhskf8
 http://www.youtube.com/watch?v=JSnB06um5r4

◼ Philips
 http://www.youtube.com/watch?v=ZamtxHMHetQ

◼ Samsung
◼ 3M
◼ Huawei
◼ ??
Product Development

◼ What are the common features of these

products?

◼ What are the common practices of these

companies?
Characteristics of Successful Products

◼ Look/Aesthetic

◼ Fashion/cool

◼ Functionality

◼ User friendly

◼ Pride of ownership

◼ ??
Characteristics of Successful Product
Development
◼ Product quality
 How good? Customer satisfaction? Robust and Reliable? Market
share and willing pricing
◼ Product looks and user-friendliness
 Look/Aesthetic; Fashion/cool
◼ Product cost
 Manufacturing cost? Profits?
◼ Development time
 Time-to-market? Market share and economic returns?
◼ Development cost
 Cost to develop the product?
◼ Development capability
 Capability of the team and company; future products?
 Product Development Process

◼ Great Products are More

Likely to result if a Good
Design and Development
Process is Followed.

◼ What are the key features

of the product development
activities/practice?

http://www.youtube.com/watch?v=M66ZU2PCIcM
Product Development
◼ Subtractive Manufacturing - Material removal,
such as machining, using a dedicated CNC
machine
Product Development -3D printing
◼ Additive manufacturing (3D printing) - adds
layers of material one at a time to build the solid
part from bottom to top.

Stereolithography - SLA Fused Deposition Modeling –FDM

Product Development -3D printing
◼ 3D printed products.
Product Development - 3D printing

◼ Design freedom for 3D printed products.

 Less constraints

◼ Computer aided technologies for 3D

printed products.
 Arethere the same as products from
conventional subtractive manufacturing?
Design Impacts in Product Lifecycle

Source: ascet.com
 Integration of Design and Manufacturing +
Synthesis

Product Requirements Design Feasibility Study, Collect Design

(Customer Needs/wants) Specifications Design Information Conceptualization
Design Process

Prototypes
Design Verification and Design
Testing
Documentation Validation
Analysis

Design Optimization
CAD/CAE

CAM Process Planning Product data

Patent Filings sharing extends to
Manufacturing Methods Product
Literature
Sales service planning,
Production Process

Production Planning
Service Planning sales and
marketing.
Tooling (Design, Procurement) Service
Marketing
Documentation

NC/CNC/DNC Programming

Quality
Purchasing, Material Flow Production Packaging Shipping
Control
 Product Development
• Integration
Requirements
Specification
Concept High Impact
Design
End-2-End Biz Management

on Cost
Detail
Design
Design
Analysis
Sourcing
Mfg.
Planning
Customers
& Partners Procurement

Manufacture

Delivery

Systems using engineering data, such as CAD, CAE, CAM, MRP

and field service will be integrated to the backbone of PDM.
Product Development Process
Assignment 1
◼ Name one successful product company.

◼ Give one to two examples of their successful product

◼ Provide the data/fact that the product is successful

◼ Explain why the product is successful?

(e.g. What are the successful factors? How does this product satisfy
these successful factors? What are the common features and
practices?)

◼ Submit Assignment 1(word file) to Canvas – under

Assignments folder on 8 Feb 2024.
End