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Lockdown Product & Service Launches

ITC launched several new food and hygiene products during the lockdown period, including disinfectant sprays, sanitizers, soaps, juices, and snacks. They also launched new services under their ITC Hotels brand like contactless laundry and delivery of gourmet meals. To ensure availability, ITC started online delivery through their website and direct delivery to housing complexes. They deepened consumer engagement through social media by sharing recipes and launching marketing campaigns.

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Jayaprakash Muthuvat
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69 views7 pages

Lockdown Product & Service Launches

ITC launched several new food and hygiene products during the lockdown period, including disinfectant sprays, sanitizers, soaps, juices, and snacks. They also launched new services under their ITC Hotels brand like contactless laundry and delivery of gourmet meals. To ensure availability, ITC started online delivery through their website and direct delivery to housing complexes. They deepened consumer engagement through social media by sharing recipes and launching marketing campaigns.

Uploaded by

Jayaprakash Muthuvat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Products & Services launched

during the lockdown

Germ Protection Wipes

Disinfectant Spray Hexa Sanitizer Hexa Soap

Aashirvaad
50p Sanitizer
Svasti Lassi
Pouch Vegetable & Fruit Wash

Immunity Supporting & Other Juices Premium Ball Pens


Products & Services launched
during the lockdown
,,

The New Launches

Cheese and Jalapeno Chicken Popcorn Chilli Garlic Potato Veg Burger Patty
Poppers Shots

Spinach Corn Burger Chicken Burger Patty Spicy Chicken Grill Patty Chicken Seekh Kebab
Patty
Products & Services launched
during the lockdown

ITC Hotels ‘WeAssure’ Initiative

ITC Hotels drop & collect laundry Gourmet Couch by ITC


services Hotels
New delivery models to ensure
availability during the lockdown

www.ITCStore.in ITC on Wheels to Housing Complexes


launched

New delivery models through tie-ups


Deepening consumer engagement
leveraging social media

Recipes with Aashirvaad

Recipes with Sunfeast Yippee!

ITC Hotels ‘Food for thought’

5 Star Kitchen series on Star Channels


Deepening consumer engagement
with moment marketing
World-class Indian Brands

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