Introduction
Name of Business
Gufi enterprise (pvt) limited. We select this name because every single word has own meaning
like
U stand for upstanding and also first word of partner Umair Ali
G stand for gem and partner name Ghalib Hussain
F stand for fabulous and partner name Faizan Hassan
I stand for impressive and partner name Ikram Ali
Founders
This is partnership business. There are founders of this business
1. Ikram Ali
2. Umair Ali
3. Faizan Hassan
4. Ghalib Hussain
Summary of the Business
This business relates to the chips industry. We found market gap in Pakistan and decided to
start Business for Gufi (Banana Chips). We are going to offer unique and different product for
the market to change the trend from vegetable to fruits with maximum satisfaction to our
customers. There is no firm in Pakistan which offer such type of chips, so therefore we are going
to offer Gufi Chips.
In This Business following % of total investment will be;
Ikram Ali 30 %
Umair Ali 30 %
Faizan Hassan 20%
Ghalib Hussain 20%
Feasibility analysis
There are four areas of feasibility analysis
1. Product/ service analysis
2. Industry /target market analysis
3. Organizational feasibility
4. Financial feasibility
Product/service feasibility
Product/service feasibility contains two elements;
1. Product/service desirability
2. Concept test
Product/service desirability
The purpose of this element to known about the product/service is reasonable? Or desirable?
Our product is;
Reasonable because before that no one offer chips in shape of fruits
Consumers are excited about this product because they will enjoy both fruit as well as
chips taste
Yes it can get easily competitive advantage because there is no direct competition but
indirect competition exist
This is good time for introducing in to the market because in winter season demand for
chips increased
Reference: (http://blog.kfoods.com/page/64/)
There is no fatal flaws in our product it will be more beneficial for our customers as
compare to other potato chips
Ingredients;
Unripe Banana
Turmeric Powder
Kashmir Oil
Salt or Sugar
Chile
Lemon
Concept Test;
Product
Our product is Gufi chips which we make through Banana as a raw material. We will sale out
same as our indirect competitor Lays, Oye Hoye, Kurkure, Bingo Haldirams, Parle Wafers,
Diamond Wafers, Piknik etc. in proper packing packets in different weights according to
segmentation. The Gufi chips will be sold through proper packing with competitive size.
Target market
Our target market is basically youngsters of colleges and University in Bhakkar in first attempt
after that we will mover other cities colleges and universities. We especially target youngsters
of colleges and universities because we all know them like that kind of products.
Why Gufi Chips?
As we all know that snacks industry grow but before that chips did not offer chips in shape of
fruit like banana which will be more beneficial for the customers as compare to potato chips.
Bananas are extremely healthy and delicious. Through Gufi chips our customer will enjoy both
fruits as well as chips.
Special features –Monopoly;
In snacks industry, there is no company that offer Banana chips so we want to deliver values to
our customers through designing this product. We mainly focus on health issues which face our
customers by using potato chips because we know that banana contains several nutrients and
have benefits for digestion, heart, and health and weight loss. Can you imagine that one
medium size (118 gm) Banana contains;
Potassium 9%
Vitamin B6 33%
Vitamin C 11 %
Magnesium 8 %
Copper 10 %
Manganese 14%
Net Carbs 24 gm
Fiber 3.1 gm
Protein 1.3 gm
Fat 0.4 gm
Of RDI (Recommended daily intake).
Each banana contains about 105 calories
Reference :( https://authoritynutrition.com/11-proven-benefits-of-bananas/)
Product/service demand;
Through buying intention survey we have seen that there is huge demand for banana chips
which we named as Gufi chips.
Industry/Target market feasibility analysis;
It is the business research that focuses on the potential of an industry. The analysis helps a
firm determine if the niche market. It identified during feasibility analysis is favorable for a
new firm. There are mainly two components of industry /Target market feasibility analysis;
1. Industry attractiveness
2. Target market attractiveness
Industry attractiveness for Gufi Chips;
Snacks industry younger then old it means industry growing not mature and going to
decline.
Reference: (http://tribune.com.pk/story/493197/food-and-beverages-pakistan-among-
pepsicos-top-10-non-us-markets/)
You can see that product late in their life cycle in snacks industry as compared to other
industries.
Snacks industry is fragmented rather than concentrated, you can see that in potato
chips Lays and Oye Hoye compete with each other.
Snacks industry not crowded as compared to other industries like in beverages a lot of
companies compete each other.
Snacks industry not highly dependent on low prices of raw material you can see that.
When potato or gasoline was so costly at that time Lays offer 15gm at 10 Rs. Which is
still today.
Now a days you can see that inputs cost going down like potato price continuously
decrease and also banana is so lower price.
Target market attractiveness for Gufi chips;
As we mentioned earlier that our target market colleges and university youngsters. Through
customer surveys we found that they are excited about that how we provide banana in
shape of chips. This is so attractive target market for Gufi chips and we believed that when
we offer in more flavors then attractiveness will more increased.
Organizational Feasibility;
President
C.E.O
Finance Marketing R&D Operations and
Human Resource
production
C.F.O C.M.O C.H.R.O
R&D.M
Production Quality
Manager Inspector
Staff
Treasurer Controller
HR.M
P.M M.S.M
Financial feasibility
Banana Chips Processing Machines
Banana wafer machine
Aqucat Banana Slicer Machine provide best quality cutting. Excellent and easy operating design
with everyday changeable cutting blades gives you uniformly slices .Specially designed use and
throw cutting blades do not require sharpening and inexpensive to replace. The Aqucut Banana
Slicer Machine provide uniformly round cut, Oval cut, stick and length cut with excellent results.
Interchangeable Cutting head enable.
Automatic Continuous Potato/ Banana chips (wafer) Fryer
We are counted among the leading organizations, engaged in manufacturing and exporting
high-grade Continuous Potato Chips Fryer. These fryers offered by us comprise sub merger belt,
top hood, takeout belt, continuous oil filter, day oil tank and heat exchanger for efficient
performance. The offered machine is widely used for frying the potato chips continuously.
Modern techniques and tools are used in the manufacturing process of the Continuous Potato
Chips Fryer to meet the industry laid parameters and the requirements of our customers.
Other details:
Jas Enterprises (An ISO 9001:2008 Certified Company) offers different kinds of Potato and
Banana chips Line based on their production capacity and budgetary constraint. We have
following options as follows. The Line have following features.
Advance Features of Continuous frying system with heat exchanger
Complete system consists of frying section with paddles and sub merger belt, top hood,
takeout belt, continuous oil filter, day oil tank and heat exchanger.
Make up oil is continuously added to the fryer to maintain optimum level.
The flow of oil ensures a linear flow of oil, which is necessary in order to have a uniform
frying time for all the slices.
The equipment is designed to have a low oil holding capacity (450 liter) in order to
achieve low oil turnover ratio.
Speed of both the belts can be varied by a variable frequency drive to adjust the frying
time. Similarly flow of inlet oil can be regulated with valves.
The continuous oil filtration is carried out by a belt type filter, which keeps the frying oil
clean and filtered particles are collected in a tray.
A stainless steel 304 made oil tank (600 liters) is placed with the fryer which can
accommodate entire oil in the system.
After frying the chips are received by takeout belt.
The fryer is also suitable for potato sticks and banana chips.
CENTRIFUGAL HYDRO EXTRACTOR
Centrifugal dryer used to remove excess oil/water from namkeens and sliced potato / banana
wafers. It has a rotating basket in which the product which has to be dried is placed, after a spin
for few minutes the product is dried, only the surface water / oil is removed.
.
BATCH TYPE FLAVOR MIXING MACHINE (COATING PAN)
Flavor mixing machine are mostly known as “Coating drum” or “flavoring machine” or
“seasoner” or “seasoning machine” or “Seasoning Mixing Machine” or “coating pan”.
Packing machine;
This machine is used for packing of powder and free flowing products with wide range of
consumer packs and desired packing system. The machine is suitable for all types of sealable
laminated film, bump etc. This machine is versatile and can be easily change over from one
pouch to other pouch. This machine can be incorporated with hot foil coding device to print
information PKD, MRP, Batch no etc. And option for inert gas also available.
Details Given below;
Sr.no Machin name Capacity Price (RS)
kg per hour
1 Banana wafer 50 to 60 88500
2 Automatic fryer 100 2200000
3 Centrifugal dryer 40 to 50 67500
4 Coating Pan 30 to 40 135000
5 Packing machine 500 to 1000 387500
pouch
Total 4088500
Pakistan’s customs tariffs get in the largest single share of national revenue. Most dutiable
items are subject to ad valorem duties that range from 0% to 30%. In many cases, a 15% sales
tax on imported goods (food, raw materials, and capital goods are exempt from this tax).
Alcohol is levied at a rate up to 65%, but can be as high as 225%. These rates were significantly
lowered in the late 1990s from an average high of 30% in the early 1990s.
Reference:
(http://pakcustoms.org/pakistan_customs_tariff/)
