BANANA FRIES
Sammy San Lorenzo
Aprel San Juan
Hazel May San Jose
Jerald Aquino
Jhon Jeric Valencia
I. Introduction
We Filipinos loves to eat, and since we’re naturally hospitable and gregarious,
food is the basis of our social life. Filipinos are certified food lovers. Whether its
breakfast, lunch and dinner, Filipinos love to eat snacks at midmorning including
“merienda” in the afternoon. In the Philippines, street food is known among the Filipinos.
And the variety of snacks for those adventurous eaters. Feel and enjoy the gastronomic
delights you will encounter.
Fries is one of the famous or known food not only in Philippines but in the whole
world. It is long, thin pieces of potato fried in oil or fat. Potato is the main ingredient in
making fries. But in this business, the entrepreneurs grab the oppurtunities to make a new
product. The banana fries.
Bananas are rich in a mineral called potassium. This mineral is important as it
helps maintain fluid levels in the body and regulates the movement of nutrients and waste
products in and out of cells.
That’s why the entrepreneurs made an easy to do product that will surely knocks
people’s heart. It is affordable and kids, adults, teenagers can buy it. It is healthy because
it doesn’t have too many ingredients beside it is only fried banana and a ketchup
toppings.
A. Business Concept
The banana fries is a product that is made from our local fruits (banana) that is
dedicated as an additional food source and additional income to the entrepreneurs in a
very affordable price of 5.00 that kids, teenagers and adults will surely enjoy and love our
products.
B. Business Goals
Vision
To have a good quality products and will represent new products in the country.
Mission
To create an enterprise that will satisfy and encourage everyone to promotes another
way of eating safer and healthier products in the environments by using our locally grown
and native banana fruits by discovering of another process of how to construct new
products in a very affordable cost.
Objectives
To promote our newly improvised product to the market that will satisfy the
customer to its very affordable cost.
To reach the amount of the invested capital offered by the owners of the
product to reach the sales quota and widen the connections of their partnership
to this kind of business.
C. Business Offering and Justification
Our product are more priceless and have unique taste. We need to do assigniture
taste to get the attraction of customers. It can be nutritious food that can help other to
neutralized their body. Banana fries that have different toppings and we need also to put a
cheese flavor of banana fries to encourage more customers to buy our products.
Customers can also have option to choose of what toppings they want. The good thing of
doing this different this business is, it helps both seller and the buyer. The seller can have
an income and the buyer can get a good service of product.
II. Executive Summary
Banana fries product can make sure that it's more tasty and safe than to other
products and also it can be afforded by our target customer.
Our goals is to promote our newly improvised product to the city that will satisfy
the customers to its very affordable cost and promoting the concept of this product but
also to increase the purchasing power of the customers leading to higher sales.
It can be a nutritious food that can help other to neutralized their body. It is a
product that will surely click to the customers because first, it is very unique and
delicious. Second, the customers have an opinion to choose what toppings they want
either cheese powder or ketchup. Lastly, it is very affordable price of 5.00 per plate.
This business is hoping to be a large company or source of the banana fries soon
as it start. Also to adopt it by different fast food chain in the country.
III. Business Proponents
Sammy San Lorenzo
Owner
Aprel San Juan
Marketing Manager
Jerald Aquino Hazel May San Jose Jhon Jeric Valencia
Production Manager Financial Manager R & D Manager
Qualifications for the position:
The General Manager
Job Specification:
Must be graduate of food related course.
Have NCII in Business and Management/Cookery
Must be hardworking and can do multitasking.
Job Description:
Someone who creates a new business
Achieving profit and growth by identifying significant opportunities.
The Marketing Manager
Job Specification:
Must be graduated of food related course
Must be excellent in budgeting
Must be good in requesting for discount
Job Description:
Must be good in sales talking
Must be goof in choosing/ picking ingredients that will use
Must be good in attracting attention
Production Manager
Job Specification:
Must be graduated of food related course
Must be hardworking
Must be good in dealing in business transaction
Job Description:
To be responsible in business operation
To be responsible in delivering products to the general manager
The Financial Manager
Job Specification:
Must be graduated of food related course
Must be good in budgeting
Must be good in computing the bought ingredients
Job Description:
To ensure the financial health of the business
To be always aware in business finances
Awareness in financial business safety
.
IV. Primary Target Market and Main Value Preposition
The area covered the business will be within Naga City since there are so many
fast food chain found at that area, and many students eating in that kind of place. The
products are suitable for everyone for it can be snacks after meal. The enterprise targets
all people even kids, teen, and adults. They can already eat these with a twist of its
healthy side. Soon, the business is looking forward to be adopt by different fast food
chain in the country.
V. Market Analysis, Potential Sales, Realistic Sales, Market Share Estimate Based
on External Analysis
The market analysis, shows how we can invest to other stockholders then to
implement a goof quality of product. The half of our income from the business will
support to the orphanage that hold up to school youth children to have chance to be them
educated person. Then they can also help other person someday.
Nowadays, we have different strategies on how to take care of our family, friends
and other person. Our product, Banana Fries, must have nutrients that the customer
become healthy and more active, it is good for snack either for meal also.
VI. The Product and Service Offering
By the help of new technologies, we can able to implement our product by the use
of social media by posting and promoting it. This way of offering we can able to show
our customers the best of our product. Although we have competitors, we can make sure
that it will mark to the tastes of customers.
VII. Marketing Strategies and Enterprise Delivery System
Marketing strategies will focus on awareness of customers that banana fries can
be associated with different style and version. The location of the business near in school
or in Naga City which is more student buyer for snack and other purposes. Banana fries
will have a new version so that customers encourage to taste and buy it.
A. Promotion and Advertising
New technologies will be the one way to promote it with customers. It's more
likely open with social media. It's also healthier than junk foods. Access for internet,
Facebook, TV radio broadcast can help us to promote this kind of product.
B. Pricing Strategy
Banana fries is affordable to the customers for only 5php for every paper plate.
You can have a new taste of this delicious banana fries. Free taste will be offered.
Delivery will charge in reasonable price.
C. Packaging
Packaging contribute much to the success of the business. It should be attracted at
the first glance. Banana fries will be packaged in environmental packaging (paper plate).
If sold in retails, it's wrap in an echo paper bag to protect from contamination of germs
and microorganism and also to protect our nature.
The Step by Step Procedure
1. Inspection of Raw Materials
Before any procedures, the raw materials will undergo a selection and inspection
according to the quality and freshness of the vegetable.
2. Washing
The banana will undergo washing process to cleanse and remove unnecessary
things that are present in the banana.
3. Removing the Banana Peel
After the banana undergo washing process, the banana peel removed so that it is
ready to slice into pieces.
4. Measuring
Measuring all the ingredients needed such as cooking oil, salt, and the liquid
sausage flavoring.
5. Cooking
The banana will fried up to 1 to 3 minutes in a low fire to make sure that it will
cook certainly.
6. Packaging
When the banana cooked, it is the right time to put it to its corresponding
packaging.
IX. Environmental and Regulation Compliance
Waste Management
Waste management is anything a business intends to dispose. Proper waste
disposal is important because it has significant impact in the environment. Following I'm
the collection of waste is one way to protect the environment and the safety of people.
Food for safety product of banana fries goofs follows strict waste disposal guidelines to
ensure that waste dispose properly in accordance.
Legal Requirements
The business have been and secured special permits and clearances. Permit to
operate building permits, mayor's permit, BIR (Bureau of Internal Revenue), BFAD
(Bureau of Food and Drugs), Registered and Fire Safety. The business complied the
requirements to ensure a main gained quality of banana fries product as well as reduce or
eliminate manufacturing errors and failures.
.
X. Capital Structure and Financial Offering
Starting capital from personal and family savings started as a small business
developed to renting a space in a city with advertising in social media.
Initial target market of the project are the public around the vicinity of Gainza
National High School, Gainza, Camarines Sur, especially students and other workers.
Investors of small time business have opportunity and also provide or living for
the family, likewise the owner will have a blossoming commercial business.
The disadvantages are during calamities and changing weather condition. Their
might be a shortage of raw materials and other suppliers which will have detrimental
effect in the production.
