JHOAN COLLEGES OF THE PHILIPPINES INC

VEGGIE FRIES
BUSINESS PLAN

PRECENTING
By:
LEOMAR ABENOJA
VIC VARGAS
 BUSINESS PLAN INTRODUCTION

In our business is “VEGGIE FRIES” we choose this product because many Children
love fries. Nowdays many people want to taste a new
Flavor and new one. Target in this product in the millennial. Come buy our VEGGIE
FRIES for sale, they are delicious and nutritious for children who don’t eat vegetables.
 VISION

To be the most know brand of Flavorful and healthy veggie fries in the Philippines, save
everyone regardless of Age a nutritious Snack

MISSION
Our mission is to transform the way people enjoy fries by offering a healthier, more
flavorful alternative made from real vegetables. We believe that snacking should be
both delicious and nutritious, which is why we use wholesome ingredients, bold
seasonings, and sustainable practices to create crispy, satisfying veggie fries. Whether
you’re craving a better-for-you snack or a tasty side dish, our goal is to make plant-
based eating easy, enjoyable, and accessible for everyone. With every bite, we’re
redefining comfort food

CORE VALUES
We believe that nutritious food should be just as delicious as it is good for you. Our
veggie fries offer a guilt-free, flavorful alternative to traditional snacks, proving that
health-conscious choices can be satisfying and fun.
 TABLE OF CONTENT

EXECUTIVE ………………………………………………………………………… 2

COMPANY DESCRIPTION .………………………………………………………… 6

MARKET ANALYS ……………………………………………………………………10

ORGANIZATION AND MANAGEMENT……………………………………………

14

PRODUCT OR SERVICES …………………………………………………………. 17

MARKETING AND SALES STRATYGY………………………………………….. 21

FINANCIAL OF PROJECTION ........................................................................ 25

FUNDING REQUIREMENTS ……………………………………………………… 29

APPENDICES ………………………………………………................................... 33
 EXECUTIVE

A. BUSINESS CONCEPT
Veggie Fries is a health-conscious snack brand that offers a delicious and nutritious
alternative to traditional potato fries. Made from a variety of vegetables such as sweet
potatoes, zucchini, carrots, and beets, our fries are crispy, flavorful, and packed with
essential nutrients. We cater to health-conscious consumers, vegetarians, vegans, and
individuals looking for gluten-free and low-carb snack options.

B. MISSION STATEMENT
Unique Selling Proposition (USP)
Healthier Alternative: Lower in calories and rich in vitamins compared to traditional fries.

Diverse Selection: Customers can choose from a variety of veggie-based fries.

Customizable: Offers a range of seasoning blends and dipping sauces, including vegan
and gluten-free options.

Sustainability Focus: Uses locally sourced, organic vegetables and eco-friendly

packaging.

C. GOALS AND OBJECTIVE

Growth Potential
Veggie Crunch Fries has the potential to expand into grocery store frozen aisles,
franchise locations, and international markets, capitalizing on the growing trend of
healthy eating.
 COMPANY DESCRIPTION

A. Legal structure
Veggie Fries will be set up as a sole partnership to provide legal protection, tax
benefits, and flexibility for growth. This structure will help the business stay
organized, follow government regulations, and easily manage finances. It will also
make it easier to work with suppliers, attract investors, and build trust with
customers. By choosing this structure, Veggie Fries will have a strong foundation
to grow and succeed in the future.
Operating our veggie fries business as a sole partnership allows us to have
complete control over decision-making, product development, and financial
management. However, this business structure also means that we are personally
responsible for all debts and liabilities, which can be risky if the business faces
financial difficulties.

B. LOCATIONS AND FACILITEIS

Our veggie fries business will operate as a partnership registered under local
business regulations, with the necessary permits to sell within the vicinity of
Punta Elementary School. The business will be based near Punta Elementary
School, utilizing a small but efficient food cart equipped with proper cooking and
storage facilities to ensure food safety and quality.

C. CURRENT STATUS AND OWNERSHIP

veggie fries is a newly established food business specializing in fresh, made-to-
order veggie fries. We operate as a direct-to-consumer brand, selling our
products through [food stalls, online orders, Unlike traditional frozen veggie fries
sold in packages or through retailers, we focus on providing freshly prepared,
high-quality veggie fries made from a variety of vegetables, such as eggplant,
pumpkin, carrots, and more At this stage, we are also exploring opportunities for
expansion, including potential partnerships, new locations, and marketing
strategies to increase our reach. Our focus remains on delivering high-quality,
fresh veggie fries directly to customers while maintaining strong brand identity
and customer engagement.
 MARKET ANALYSIS

A. INDUSTRY OVERVIEW
Veggie fries is a food business specializing in delicious and nutritious veggie
fries made from a variety of fresh vegetables, offering a healthier alternative to
traditional fries without compromising on taste. While competing with established
brands in the healthy snack and fast-food industry, such as food vendors, our
unique flavors and focus on quality set us apart. Potential risks include market
competition, changing consumer preferences, and supply chain disruptions, but
strategic marketing and strong supplier relationships will help mitigate these
challenges.

B. TARGET MARKET
Health-conscious consumers
Parents looking for healthier snack options for kids
Fitness enthusiasts
Vegans and vegetarians
Individuals with dietary restrictions (gluten-free, keto, low-carb)
C. COMPETITOR ANALYSIS
Competitors
Potato corner
Strengths- established brand, wide distribution, has many flavor
Weakness- higher cost, not healthy/junk food
Street food vendors
Strengths- affordable, satisfying
Weaknesses- lack of hygiene, low quality ingredients
Carry ko to/french fries with drinks at the bottom Strengths- has different variants
of flavors, has drinks, and they selling hatdog bites along side with fries
Weaknesses- not healthy, pricey
 D. SWOT ANALYSIS
Strengths (Internal Advantages)
✅ Health-conscious product – Appeals to consumers looking for nutritious snack
alternatives.
✅ Unique selling point – Differentiates from traditional potato fries with a variety
of vegetables.
✅ Growing market demand – More people are adopting plant-based and healthier
diets.
✅ Customizable flavors – Allows for innovation in taste, seasoning, and dips.
✅ Sustainability potential – Can use locally sourced, organic, or sustainable
ingredients.
Weaknesses (Internal Challenges)
❌ Higher costs – Fresh vegetables and natural ingredients may be more
expensive than traditional fries.
❌ Consumer education – Some customers may need convincing to try veggie
fries over regular fries.
❌ Shelf life & storage – Fresh ingredients like vegetables may have a shorter shelf
life than frozen package fries
❌ Competition with established brands – traditional snack companies have
strong brand recognition.
Threats (External Risks)
Market competition – Other plant-based snacks or traditional fries may
overshadow your brand. Supply chain issues – Availability and price fluctuations
of fresh vegetables.
Taste preference – Some consumers might prefer traditional fries and be hesitant
to switch.